Tmall announced the adjustment of new investment standards and raised the threshold for entering businesses. According to its announcement, from 0: 00 on March 9, 20 15, the registered capital of merchants in clothing and other categories should be higher than10 million yuan, and the brand invitation system will be adopted. There are three types of Tmall stores: flagship stores, specialty stores and franchise stores. For the time being, brands that are not registered with the General Administration of Trademarks will not be accepted.
Clothing, maternal and child, household appliances, medicine and health products, auto parts and other categories need to have a registered capital of more than 6,543,800 yuan, and the company needs to be established for more than 2 years; For other categories, such as travel, photography, movie tickets, etc. There are many restrictions of not less than 300,000 RMB. In terms of mobile, Unicom and telecom recharge centers, only provincial and above operators can open flagship stores.
The rules will change when the new application is approved. The biggest change in investment promotion is the establishment of a brand library for investment promotion. This move also means starting to attract investment in a targeted manner. Only brands invited by Tmall can settle in, which will end the way merchants settle in independently.
However, Tmall officially added that the brands that attract investment will be updated at an appropriate time according to the needs of consumers and the structure of various categories in the Tmall market, and the updated content will also be publicized on the Tmall merchant channel.
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2065438+On July 1 2008, the British Museum opened its first flagship store in Tmall, selling cultural and creative derivatives of the museum. However, this store has only been on fire for half a month. After being forwarded by Guda Bai Hua, Yu Qian Yu Jie and other Weibo V's, this store has been "captured" and attracted 60,000 fans in just a few days.
This is not the first time that the British Museum has come to China to test water. In 20 17, the exhibits of the British Museum were exhibited in Shanghai, and the peripheral products were sold out, with sales exceeding 3 million yuan. In the same year, the museum reached a cooperation with Ali Fish and Tmall, and successively authorized the design copyright of the collection to Tmall's brands Paradise Umbrella, Ito suitcase and Belle. These brands have also launched some cooperative products.
People's Daily Online-Tmall's threshold for opening stores will be raised next week? Only invited brands can settle in.
Phoenix. Finally, someone robbed the business of the Forbidden City, and the British Museum opened a shop in Tmall.