Search engine optimization is one of the most common promotion methods for small and medium-sized enterprises, which mainly improves the maximum exposure of websites through the ranking of search engines, thereby enhancing the traffic of websites and realizing the sales of the Internet. Of course, for small and medium-sized enterprises, it is more inclined to the user's experience, which is the SEO that is conventionally mentioned.

Promotion mode

Promotion tool

Single network marketing software: that is, the third-generation resource marketing software that we often talk about. This kind of software has specific functions by targeting only a specific platform, such as our common forum marketing software, blog marketing software, email marketing software, etc. This kind of marketing software has a little effect, but because of its single function and limited information coverage, the effect is often not obvious.

Multi-directional network marketing software: that is, the fourth generation marketing software we often say. By combining a variety of effective marketing methods into a set of software and combining advantages, multi-faceted network marketing effects can be achieved with simple operation. This kind of software has wide information coverage, simple operation and convenient management, and the effect is particularly remarkable.

Website advertisement

Banner and Flash advertising promotion on the website is a traditional way of network promotion. This kind of advertisement has a wide target audience, unlike search bidding, which can lock in potential target customers. Website advertising is one of the most profitable online marketing methods for many domestic portals.

Search bidding

Search bidding is a widely used promotion method and is favored by small and medium-sized enterprises. By bringing the meaning closer to the target customers, search engine service providers often boast to advertisers that they are engaged in precise marketing, but whether it is accurate or not depends on their own judgment. The initial promotion cost of the online marketing method of search bidding is not very high, and most enterprises can afford it, and it has a certain degree of accuracy. This is why search engine service providers such as Google and Baidu can make a lot of money.

PPC

(Pay Per Click pay-per-click advertisement)

Pay-per-click advertising for enterprises has largely adopted this form of advertising that pays according to the actual click. The main purpose is to get the clicks of the core customers. Conventional websites are Baidu, Google, Sohu, Tencent, Yahoo, etc. Most of them, of course, some e-commerce websites have adopted this promotion model, and the biggest advantage is that every point is spent in the cutting edge.

B2B platform promotion

B2B e-commerce platform is also a popular promotion method for small and medium-sized enterprises, because it can directly deliver and sell products. B2B promotion, especially for the rapid increase of B2B in the country, what we need to do is to adopt the 2/8 principle and spend a lot of effective time on valuable B2B, while other websites just belong to information publishing platforms.

QQ group promotion

QQ, as an instant messaging tool with the largest number of users in China, has greatly helped the promotion work, especially QQ group, which has added a little color to the promotion. The main way is QQ group email and QQ group information release. Of course, there are still some skills. QQ group promotion is not easy to use coolies, because it is not easy to promote in this way. Mastering certain skills may play a great role in promotion, because QQ is to make friends with people.

Marketing mode 1

blog marketing

Blog marketing is also a very good way to promote marketing. The main purpose is to effectively convey the information of the company and products. For an enterprise, the most important problem lies in the choice and reasonable application of blogs. In blog promotion, it is not much, but fine. Providing and conveying valuable information is the information that everyone likes. Master effective ways and means.

Email marketing

E-mail marketing has not been reasonably and effectively used by enterprises in China market. In this regard, China is still developing, but e-mail is adopted by a large number of false advertising information and junk information. A mailbox can easily receive dozens of junk mails every day. Of course, it is also a very effective promotion method for e-marketing marketing, mainly after the company information is produced. Effective peer-to-peer dissemination of products, promotions, honors, publications and related information, of course, is the most important content and resources, which should be paid more attention to in enterprises, that is, mastering a large number of effective resources can achieve good results in promotion, especially the differentiation between industries, and it is certainly valuable to obtain the mail library resources of target customers through some paid methods.

News soft text marketing

This method is used more and more in recent years. Most enterprises have started to use soft text marketing to promote it, and then spread it on large industry portals or large websites, but the most important thing is to pay attention to several aspects, 1, the authenticity of the content, 2, the value of the content, and 3, the promotion direction of the content. These points must be clear, and the most important thing is effective information. Of course, public relations should be put aside first.

Weibo marketing

Weibo is a micro blog, which allows users to update short texts in time (usually less than 200 words) and publish them publicly. It allows anyone to read or can only be read by groups selected by users. The biggest feature of Weibo is integration and openness, and the biggest reason for Weibo's popularity is that it meets the needs of users' interactive communication and conforms to the trend of great changes in information dissemination methods. As the latest application mode of the Internet, it is highly open, between the Internet and the mobile network, and users can publish news in time no matter when and where.

Wechat marketing

Wechat marketing is the innovation of enterprises' face-to-face marketing mode in the era of network economy, and it is a kind of network marketing mode accompanied by the fiery development of WeChat. There is no distance limit on WeChat. After users register for WeChat, they can form a connection with the same registered "friends" around them. Users subscribe to the information they need, and merchants promote peer-to-peer marketing of their products by providing the information they need.

Interactive WeChat marketing services include platform construction, micro-official website development and marketing function expansion; There is also a WeChat membership card to help enterprises build a WeChat CRM system.

network brand marketing

Network brand marketing: "Enterprises or individuals or organizations use the Internet as a medium to promote products or services by various online marketing promotion methods, establish a good brand image in the minds of consumers, and finally promote the products or services of enterprises to meet the needs of consumption and realize the value of enterprises themselves."

marketing magazine

E-magazine camp is a marketing method using e-magazine as the carrier. E-magazine is a very good form of media expression, which has both the characteristics of print and Internet, and is presented to readers with the dynamic combination of images, words and sounds. It is a very enjoyable reading method.

database marketing

The so-called database marketing is a marketing method in which enterprises collect and accumulate the information of members (users or consumers), and then use e-mail, short messages, telephone calls, letters and other ways to dig deep into customers and maintain relationships. Or, database marketing is a brand-new sales method aiming at establishing one-to-one interactive communication relationship with customers and relying on a huge customer information base for long-term promotion activities. It is a dynamic database management system that covers existing customers and potential customers and can be updated at any time. The core of database marketing is data mining. The database marketing in network marketing is more about marketing activities based on the Internet.

Marketing mode 2

instantmessaging

IM marketing, also known as instant messaging marketing, is a means for enterprises to help enterprises promote products and brands through instant messaging tools IM. There are two common situations: first, online communication. When small and medium-sized enterprises set up online stores or corporate websites, they usually have instant messaging online, so that potential customers will naturally contact online merchants if they are interested in products or services. Second, advertising, small and medium-sized enterprises can publish some product information and promotion information through IM marketing communication tools, or they can publish some expressions that netizens like through pictures, and at the same time add signs that enterprises want to publicize.

social networking services

SNS marketing is a kind of marketing based on the six-dimensional theory by using the sharing and * * * sharing functions of SNS websites. Let the products be known to more people by means of viral transmission.

video marketing

Video marketing refers to the marketing means that enterprises put various video clips on the Internet in various forms to achieve certain publicity purposes. The form of online video advertising is similar to TV video clips, but the platform is on the Internet. The combination of "video" and "Internet" makes this innovative marketing form have the advantages of both.

Email group sending

E-mail marketing is usually used in conjunction with other marketing forms, covering more target customers at a lower cost, achieving marketing objectives such as product promotion, sales opportunity exploration and customer care, helping users to increase the accuracy of potential customer orientation, enhance the relationship with customers and enhance brand loyalty.

RSS marketing

RSS marketing refers to the network marketing mode that uses RSS as an Internet tool to transmit marketing information. The characteristics of RSS marketing determine that it has more advantages than other mailing list marketing, and it is a substitute and supplement for mailing lists. The delivery rate of RSS marketing is almost 100%, which completely eliminates sending spam without permission.

SEM marketing

Search Engine Marketing is the translation of English search engine marketing, referred to as SEM for short. That is, according to the way users use search engines, they use the opportunity of users to retrieve information to deliver marketing information to target users as much as possible. Simply put, search engine marketing is network marketing based on search engine platform, which uses people's dependence on search engines and usage habits to deliver marketing information to target customers as much as possible when people retrieve information. Search engine marketing is mainly divided into two categories: one is valuable, which is called bidding ranking, and the other is priceless, which is called SEO (search engine optimization).

Promotion details

When a new product just went on the market, it didn't have much popularity. At this time, the product needs word-of-mouth marketing strategy, and the Internet naturally can't achieve the traditional word-of-mouth communication. So how should enterprises make the product blow up "word-of-mouth" on the Internet? In fact, it is very simple. Many successful websites pay special attention to the user communication area of products. On the Internet, many users like to share their consumption feelings, and the user communication area can meet their needs. For other new users, product reviews will affect them more or less. However, the user communication area is a double-edged sword. How should enterprises make use of this "sword" in network marketing? The most important thing is to ensure that the products of enterprises are of high quality and can be well received by users, so as to give other users a good impression. If users make comments or complaints about products, enterprises should take them seriously, actively communicate with users and improve customer satisfaction.

When enterprises do online marketing on the Internet, because users can't really "touch" the products, they will consult online customer service staff before buying the products. In some ways, customer service staff can be said to be the key to decide whether users will finally buy them. Many enterprises ignore the importance of online customer service personnel to online marketing, and any small detail of customer service personnel may lead customers to give up buying products. When doing online marketing activities, the professionalism of customer service personnel is very important, that is, customer service personnel must first be familiar with the products, so that they can answer questions for customers from a professional perspective, instead of asking three questions, which will make customers doubt the enterprise and lead to damage to the corporate image; On the other hand, the service attitude and communication attitude of the customer service staff are not good, and the customer's answers are not effectively solved, leaving a very poor image for the customer. Even the customer service staff with high quality and such an attitude will eventually "leave in anger".

Details determine success or failure. A website that pays attention to details will leave a good impression in the eyes of users, and the website will also win a place in the highly competitive market.

Promotion steps

The first step is to move your business to the Internet quickly and comprehensively. When an enterprise establishes its own network marketing scheme, it should first consider that its website belongs to marketing website.

The second step is to promote and maintain your own corporate website through various online marketing tools and methods. Any publicity and promotion activities we do on the Internet must take the corporate website as the core.

The third step is website traffic monitoring and management. Usually we use traffic monitoring and analysis system and online customer service system to realize it. The marketing website needs a set of online customer service system with multiple functions, so as to help us to take the initiative to negotiate from time to time and convert effective traffic (potential customers or intended customers) into online sales in time.

Idea of scheme formulation

1, internet marketing strategy planning: overall goal and strategic plan; 2, network marketing plan:

(1) network marketing objectives;

(2) The content and way for enterprises to implement network marketing;

(3) enterprise web design framework;

④ Implementation scheme of network marketing;

⑤. Problems that should be paid attention to in network marketing.

Promotion tool

1, yellow pages login: add your company information to the company information base of thousands of business websites in a short time, so that your potential customers can find the relevant information of your company more conveniently through the network.

2. Product promotion: Member users can quickly publish all kinds of enterprise products, including product sample pictures, to thousands of B2B platform product libraries to realize image product promotion.

3. Business information release: quickly release the business information of each different company to thousands of B2B platforms and industry websites corresponding to industry categories to help member users realize overwhelming business opportunities publicity.

4. Mutual promotion: Help each other to promote their products, information and needs, so as to gain more exposure and reading.

the network marketing plan

For different products and markets, it is necessary to predict the product's launch and effect in advance before conducting online marketing behavior. The emergence of market research and various publicity behaviors under the network constitute the whole marketing link. The following are the two most important points of online SEO for enterprises before online marketing: Internet marketing has been carried out, but with the rapid development of the network and the accelerated update frequency, the existing online marketing mechanism has been unable to meet the public's taste, and many aspects have been affected. Liu Yuhan, the promotion of Zhongqi, said that the negative news of products directly affects the popularity of products in the market, and the promotion links in online marketing are too crowded, which leads to the products not being trusted by consumers. And all these online marketing behaviors that have been implemented will be eliminated, and new schemes are needed to improve the existing schemes. This is the premise of the emergence of the improved planning of network marketing.