With the arrival of the epidemic, car sales in early 2020 will be greatly affected, and luxury brands are no exception. In order to reduce inventory and increase sales, besides price concessions, what new promotional measures are there for these luxury mid-size cars at the terminal? We will give you an offer today.
BMW 3 Series: 300,000 landed and drove away? Still about the same.
Unexpectedly, the fastest news came from the sales of BMW 4S stores, and some models were offered a discount of 30,000 yuan. Only a handful, Bian Xiao's dream of 300,000 landing in BMW will come true. Moreover, the sales also indicate that the new 320i comes standard with the axis sports suit and there are also existing cars. As an entry-level 3-series model, the official price of this version is 293,900 yuan, but the preferential margin is small, only 6.5438+0.5 million yuan.
At present, the new 3 Series has as many as 10 models for consumers to choose from. Of course, in addition to the high and low power versions, the I standard wheelbase version is also lower than the Li Long wheelbase version. Want to buy the cheapest 3 series, look at the 2020 model, 293,900? 320i？ Sportswear will be fine.
However, even the cheapest 320i standard axis sports suit version, the landing price is almost 320,000 yuan after the discount of10.5 million yuan, which also includes some installation fees (mandatory for 4S stores), loan handling fees, and a very strange loan theft and rescue fee (I don't know what it is). Anyway, wool is on sheep, depending on consumer demand.
However, Bian Xiao still recommends that you buy 325Li? M sports suit version, optional M sports suit 3 series, is worthy of its value, and it is more suitable for home use after lengthening the wheelbase. The new 3 Series has become more comfortable. Moreover, the discount of this model has reached 30,000 yuan, and the sales can talk about it again, and other financial policies can be given preferential treatment. Nothing else, because this version of the model has the most inventory, friends who want to start with the 3 series can talk at this time.
Audi A4L: The discount is 80,000 yuan, and 230,000 yuan starts to bargain-hunting.
Because the mid-term redesigned 2020 A4L will be listed soon, the 20 19 models currently on sale have entered the bargain-hunting rhythm, and the 4S shop offers a discount of 80,000 yuan! And individual models can be discussed again, according to the entry-level 35? TFSI？ Radical calculation, the discount of this car is about 50 thousand yuan, and the price of bare car has reached 230 thousand yuan! You know, this is a 2.0T Audi, which is about the same price as Magotan.
Since last year, the discount range of Audi A4L is very huge. Of course, after the epidemic, the discount of 80,000 yuan is all high-profile models. For example, the official guide price of 4065438+45 is 0.8 million? TFSI？ quattro？ Exercise, take a walk? 40? TFSI？ Fashion discount is around 70 thousand yuan, which varies from region to region.
40? TFSI？ After the fashion discount, the naked car is about 270 thousand, and the configuration is quite good. Panoramic sunroof, 12.3-inch LCD instrument, steering wheel shift, 18-inch wheel hub and LED headlights are all available, and the appearance is obviously different from the low-grade A4L. No wonder fashion models sell best. It looks more luxurious and has a stronger sense of technology. It's 300 thousand after landing.
It can be said that Audi A4L has the highest cost performance, 40? TFSI？ The fashionable terminal price of 300,000 yuan, if it is changed to the BMW 3 Series, even the entry-level models will not be available. Of course, the appearance upgrade of the 2020 A4L, which was redesigned in the mid-term, is still relatively large. At least the headlights and front face are domineering, and the aura is not lost to mercedes benz c. However, the latest news shows that the price of 2020 A4L will be raised to 300,000, so it's up to you to wait for the new model or copy the old one.
Mercedes benz c Class: The price of the whole department will be reduced by 80,000! 227,800 Audi BMW was shocked.
For a long time, the terminal price of Mercedes-Benz in BBA is the strongest, and the sales volume is not bad. Other competitors must make greater concessions to compete with them. However, according to the latest market of Guangzhou 4S store, mercedes benz c-class foreign discount is 80,000 yuan, and it is a full range of models! Even Mercedes-Benz dropped 80,000. What about other brands?
In terms of sales volume, the 2020 Mercedes-Benz C260 sports version is the most popular now, and the naked car after the discount is only 230,000 yuan. Equipped with 1.5T power and 48V light mixing technology, the output power is 184 horsepower. The fuel consumption of the Ministry of Industry and Information Technology is only 6.0L per 100 kilometers, which is both luxurious and housekeeper. Although the power is a little weaker than that of the 2.0T model, the tail label is C260, right?
Configuration is also the highlight of C260 Sports Edition. The 230,000-class mercedes benz c has knee airbag, active braking, uphill assist, 12.3-inch LCD instrument, suede, LED headlights, panoramic sunroof and other rich configurations, which is enough to kill Audi A4L and BMW 3 Series at the same price. Apart from the smaller wheelbase and the power of 1.5T, Bian Xiao really can't think of any shortcomings of C260, but the bare car price of 230,000 yuan and the logo of Mercedes-Benz are enough to erase these shortcomings.
Lexus ES: There is still no discount. I dare not say the price increase.
As for lexus ES, last year's reputation was greatly improved because of its crazy price increase and sales volume, and the higher the price increase, the better the sales volume, which is a miracle of the 20 19 automobile market. However, under the epidemic situation, Lexus dare not say not to sell, so there are some discounts in Guangzhou's 4S shop. Except for LS, it can enjoy a maximum of 98,600 yuan, and NX200 models can enjoy a subsidy of 5,000 yuan and a zero interest rate mortgage.
There is still no discount for es series, but due to the recent price increase of Toyota engine oil, the store said that ES series models are not enough, and some models have to wait for a long time. The lowest price is 200? The official guide price of the excellent model is 290 thousand. If you are in a hurry to pick up the car, you still have to increase the price. how much is it? A few hours means we need to talk in the shop.
According to the previous market, 2.5L mixed ES? 300h？ Excellent version is the best seller, and the price increase is also relatively large. But to be honest, apart from the 2.5L hybrid ride comfort and excellent fuel consumption, this model is worse in configuration than the BBA model at the same price. It's hard to imagine a 374,000-car model with no panoramic sunroof and no car rest. Play, no navigation, the seat is imitation leather. It can only be said that the original import will not take care of domestic consumers in configuration.
Of course, active noise reduction, active braking, knee airbag and other configurations still display ES? 300h？ Good and excellent version, but now the BBA series offers are already huge, and Toyota's 2.5L hybrid system has gone wrong again. Can ES series be sold at a higher price?
Summary:
Luxury mid-size cars have already flown into the homes of ordinary people, and the competition in this market segment is becoming more and more fierce. If some models raised their prices because of the tight market last year, the market will be more mature and rational under the influence of the epidemic this year. Products with high moisture content will be abandoned by consumers. It is also a good thing for consumers to see the pragmatism of Audi A4L after the change.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.