Trademark font size is also one of the ancient forms of advertising. The name of the store originated from Pompeii. In the Roman Empire, people used font-sized signs to promote gladiators and circus performances. The brand name is symbolic, such as a dairy factory in ancient Rome marked with goats; A mule pulling a millstone represents a bakery; The whipped child is a symbol adopted by the school. In medieval England, a hammer with one arm represented a goldsmith's workshop; Three pigeons and a scepter represent a spinning mill. The logo of the first Indian cigar factory in London was carved by a shipbuilder with the mast on board. China is one of the earliest countries with advertisements in the world. As early as the Western Zhou Dynasty, audio advertisements appeared. In the chapter "Zhou Song's Argument" in the Book of Songs, there is already a poem "Small Guan Bei Ju". According to Zheng Xuan in the Han Dynasty, "Xiao, weaving a small bamboo tube, now the seller blows it." Kong in the Tang Dynasty also explained: "At that time, candy sellers blew Xiao to show themselves." It can be seen that in the Western Zhou Dynasty, candy vendors already knew how to drum up business by blowing pipes.
In ancient China, after audio advertisements, there appeared "hanging banners" advertisements. Han Feizi said, "People who drank in the Song Dynasty were promoted to Jinbe, and they were very careful when they met guests, because the wine was beautiful and hung high." This is the earliest record of restaurants and wine flags in China. The hotel is set in a fixed place. In order to attract customers, the "wine flag" is thrown, which is an advertising form to attract customers. This form has been used up to now, for example, in the Tang Dynasty, Zhang Jiyou wrote poems such as "Hanging a wine flag high at the mouth of the river", and Du Mu wrote poems such as "Drinking the flag in Shan Ye, a water town". There is also a description in "Water Margin": "Song Wu walked on the road for a few days ... and saw a hotel in front, holding a flag in front of the door and writing five words:' Three bowls don't pass the post'." "Three feet of cloth in front of the hotel, come and find a guest" in Yuan Qu backyard flower not only shows the size of the wine flag, but also shows its function. In addition to wine flags, other industries also have various symbolic advertising forms. According to Fei Changfang, "there are old people selling medicine in the city who hang pots on their bosses." Is to use fenugreek as a symbol of the pharmacy and hang it on the street or in front of the pharmacy. The "hanging flags" and "hanging pots" here give people very eye-catching visual effects. In modern terms, it is a "signboard advertisement".
The invention of printing ushered in a new era of advertising.
Movable type printing was first invented in Bi Sheng, China. The earliest industrial and commercial printing was the advertisement copper plate of Liudian in Jinan in the Northern Song Dynasty (960—L127), which is now in Shanghai Museum. This is the earliest print advertisement found in the world so far. After printing spread from China to the west, western advertising entered a new stage. 1473, William Kanks, the first British publisher, printed many printed advertisements promoting religious content and posted them on the streets of London. This is the earliest print advertisement in the West, which is three or four hundred years later than that in Liudian, China in the Northern Song Dynasty.
1622, nicolas brown and Thomas Cotchell founded the first English newspaper Weekly News, which was published in London. During this year, a book was advertised. 1650, in the column of "Proceedings of the National Assembly", a reward notice was published for finding the stolen 12 horse. Later, in 17 10, Addison and Steele published advertisements on promoting tea, coffee, chocolate, books and periodicals, real estate, patented drug auction items and transfer items in Observer magazine.
Before American independence, the first newspaper, Boston News Letter1704, which was founded on April 24th, published newspaper advertisements recommended to advertisers. Benjamin Franklin, who is regarded as the father of American advertising industry, founded Pennsylvania Daily on 1729, and put the advertising column in front of the first issue of the first edition. The first time it was published was an advertisement to promote soap. Among the American newspapers in the whole colony, Pennsylvania Daily ranked first in circulation and advertising volume. In this newspaper, we can often see advertisements promoting boats, feather products, books, tea and other commodities. Franklin was not only an advertising writer, but also an advertising manager and salesman. One of the most famous advertising works he chose to write was the sales advertisement made by Pennsylvania Fireplace Factory. This fireplace was later named "Franklin stove". Franklin, like a clever contemporary advertising writer, emphasized the benefits of using products instead of simply introducing them. Newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements, car body advertisements, ticket advertisements and lunch box advertisements.
With the increase of new media, there will be more and more types of advertisements divided by media. Image advertisement: picture-oriented
Text design advertisement: text arrangement is the main thing.
Humorous advertising: humorous scenes are the main ones.
Portrait advertisements: movie stars, singers and representatives of various industries.
Audio-visual advertisement: sound, image, music rhythm, general advertisement and retail advertisement.