As for Evergrande's real estate sales, although the debt pressure of Evergrande is great at present, the real estate business of Evergrande Group is not so good, and even many properties are left unattended. Prior to this, Evergrande also sold at a reduced price, but Evergrande was immediately interviewed. The question now is not whether housing enterprises should cut prices, but whether housing enterprises can cut prices. It is precisely because of this that the expected sales volume of Evergrande Real Estate has further declined.
First, what is this thing?
We all know that Evergrande's real estate sales are not good. With the phenomenon of high housing prices in more and more areas, many people who just need to buy a house can't afford it. At the same time, because of the introduction of local real estate measures, these measures have further raised the threshold for buying a house. Based on the above reasons, the whole real estate market is depressed at present, and the expected sales situation of Evergrande Real Estate is also declining.
Second, this needs to take into account the entire real estate market.
Let me give you an example. At present, the price of Shenzhen Customs has reached 654.38+10,000 yuan per square meter. House prices in many areas of Guangzhou have also reached 30,000 to 50,000 yuan per square meter. In the context of such high housing prices, many places have introduced various measures to control housing prices in order to further stabilize housing prices. From the bank's point of view, banks have also taken measures to limit second-hand housing loans and loan credit lines. The problem now is not Evergrande's personal problem, but the whole real estate market is not good.
Thirdly, Evergrande itself has operational problems and debt pressure.
Now Evergrande's biggest problem is not how to sell the real estate, but how to reduce the debt ratio. At present, Evergrande's debt has reached about 900 billion. In order to ensure that there will be no financial risks, Evergrande needs to deal with its own debt problems first, and then consider the sale of real estate. It is precisely because of this that the core problem of Evergrande's debt problem is transferred to the sales of real estate, which will further lead to the lack of interest in Evergrande real estate.