In the past eight years, Midea Group's revenue has increased from 20 1 134 1 0 to 279.4 billion, and its net profit has increased from 67 billion to 20 1 0. These achievements not only made correct strategic decisions, but also played an indelible role in methods and means in the era of 1.0.
Compared with 1.0, what kind of magic does the newly released Midea Industrial Internet 2.0 have? We comprehensively interpret the beautiful industrial Internet 2.0 from three aspects: connotation, value and ultimate goal.
First of all, in terms of connotation, Midea Industrial Internet 2.0 is richer than 1.0, which integrates the software, hardware, technology and service capabilities of several industrial units of Midea Group, and is divided into four layers as a whole:
The first capability layer is subdivided into equipment layer (robot ontology and automation solution provided by KUKA robot), edge layer, I layer (cloud infrastructure provided by Midea Cloud) and P layer (industrial AI, industrial big data, industrial Internet of Things, etc.). ).
The second application layer includes the traditional advantage layer of American industrial Internet in the fields of marketing, R&D, intelligent manufacturing and management. The optimization algorithm of SCP's material planning is also added, which overcomes the world-class core technical problems and can shorten the calculation time of material assembly by 90%.
The third business layer, the original business layer is the ability output of two core members, Andrew Zhilian Logistics and KUKA Robot. This time, services such as industrial chain financial services, core components, precision molds, intelligent buildings and centralized procurement have been added. Among them, Midea Group's Yimei single can provide financial services for many small and medium-sized enterprises in the industrial chain to help them tide over the difficulties. At present, more than 30 billion yuan of loans have been issued. In addition to the advantages of GMCC and Weiling, the core components have a new figure, namely Kangxinneng Company. In April 2020, Midea Group will bring high-end drive technology and new business expansion of new energy vehicles.
The fourth floor is the industrial floor. Midea has completed the construction of the Internet in the home appliance industry. In the past few years, it has also served enterprises in automobile manufacturing, food processing, wine industry and other fields, forming industrial internet in different industrial fields.
At the press conference, miot.midea.com, the official interactive platform of Midea's industrial internet portal, and Mei Qing, the brand of Midea's industrial internet, were released simultaneously.
It is reported that the first important role of the portal website is to show users the industrial capabilities of Midea, and the second important role is to form a mechanism internally to support the information release, data statistics, online customer service, customer access transformation and transaction flow of all business capabilities on the platform.
With various capabilities with richer connotations, the outside world is more concerned about the actual commercial value that every capability and service on Midea's industrial Internet 2.0 platform will bring to the digital transformation of enterprises.
Figuratively speaking, taking the logistics service of Ande Zhilian as an example, on the platform of 2.0, Ande launched an intelligent logistics service product-pallet goods for the toB market, which realized the efficiency drive of the supply chain through channel optimization, unified warehouse distribution and online and offline pallet goods.
According to Zhang, director of Midea Group Andezhilian Product Center, before the launch of a plate of goods, the inventory of agents and dealers at all levels of Midea's entire sales channel was divided into two groups. The goods are sent from Midea's factory to the agent's warehouse, and then the inventory status and the sales direction of the agent are difficult to understand the corresponding data from the overall situation in the original Midea system. After the implementation of one shipment, the inventory of national sales channels is managed in a unified way, and the accurate data of channel inventory can be better understood at the group level and the level of each business department, which can guide the formulation of some front-end business strategies and product production design decisions. At the same time, it also effectively reduces the problem of cross-shipment, improves logistics efficiency and reduces logistics costs. Enjoying inventory makes inventory turnover faster and improves the efficiency of the whole value chain from the front end to the marketing end.
Let's look at Midea's new holding company and Kangxinneng's "driving force" to empower smart home appliances and industrial equipment. According to Yu Ning, general manager of Midea Group's electromechanical business group, at present, the number of Hekang high-voltage inverters operating in China exceeds 15000. Through the beautiful industrial internet, we can intelligently upgrade industrial customers and improve the efficiency of lean production, which can save 9 billion kWh for industrial customers every year. In the future, Hekang will invest in high and low voltage equipment including other applications every year. Our total power will reach 6000 MW. Through intelligent upgrade and IOT empowerment, we can save 5.364 billion kWh per year. This * * * can reduce carbon emissions by 144 10000 tons per year, saving143 billion kwh, which is equivalent to 1/7 of the power generation of the Three Gorges Power Station. It's true.
On the platform of Midea Industrial Internet 2.0, it is also worth mentioning the capacity output of intelligent buildings. Midea integrates HVAC and intelligent building into a business unit. According to Liang Rui, general manager of intelligent building of Midea Group's HVAC and Building Division, the business segment of HVAC and Building Division includes not only central air conditioning, but also elevators, intelligent buildings and energy management. Now, as an innovative unit, intelligent building is developing in the direction of studying centralized control management, intelligent control management and energy-saving and efficient buildings.
Beijing Daxing International Airport, which people are familiar with, has applied the beautiful HVAC and intelligent control scheme to realize the efficient utilization of renewable energy and achieve the goal of green energy saving.
Mould is the mother of industry. On the platform of 2.0, the whole process solution of rapid delivery of precision molds is also worth mentioning. According to Li Jian, a mold technology expert from Midea Group's Household Air Conditioning Division, Midea has greatly shortened the development cycle of mold projects through intelligent design, digital production scheduling and project whole process management, and helped customers to market their products in advance and seize the opportunities. Moreover, the delivered mold is reliable, the injection cycle is greatly shortened, and the inventory of parts is also greatly reduced.
2017165438+127 October, the State Council officially issued "Guiding Opinions on Deepening the Development of Industrial Internet in Advanced Manufacturing Industry in internet plus". Three years later, Midea's industrial Internet was upgraded from 1.0 to 2.0. What are the deep-seated reasons behind this? Under the strategic background of comprehensive digitalization and intelligence of Midea Group this year, Midea's industry,
Jin Jiang, president of Midea Group Meiyun Zhishu, said that the country proposed to initially build an industrial Internet infrastructure platform with low latency, high reliability and wide coverage by the end of 2020. Midea released Midea Industrial Internet 2.0 during this period, hoping to contribute to the national strategy of industrial Internet.
In addition, on the demand side of industrial internet, that is, many domestic manufacturing enterprises have not finished the traditional mode of mass production and mass distribution, and the traditional combination of land and labor costs is very inefficient, which will be challenged more and more. If these enterprises want to transform and upgrade and change their tracks, they need iterative upgrading of the industrial Internet and give them more support.
Another important reason is that Midea put forward two comprehensive group strategies, namely, comprehensive digitalization and comprehensive intelligence, in early 2020, which will accelerate the rapid development of Midea Group and three important platforms. The first platform is a commercial platform represented by Meiyun sales, the second is an Internet platform represented by Mercure, and the third is an industrial Internet. The industrial internet bears the responsibility of strengthening the industrial operation capability internally, and needs to export more to B capabilities externally. From the perspective of Midea's own strategy, Midea's industrial Internet also needs to be continuously upgraded and iterated.
Jin Jiang said that in the future, the planning of Midea Industrial Internet for the industrial layer is open enough for the whole society to absorb more capabilities to enrich Midea Industrial Internet 2.0. The choice of ability has two directions. "The first direction is to strengthen our capabilities. Although we have this ability in some areas, others are stronger than us. We should absorb it and make up for our shortcomings. We don't have this ability in some areas, and other Internet platforms do. We are also welcome to join. Jin Jiang said that the opening of the internet must be the general trend, and the closure will definitely not work.
As Li Peigen, an academician of China Academy of Engineering, said: Midea clearly realized that it is not the competition between one household appliance enterprise and another, but the need to form an ecosystem to compete with another ecosystem.
Zhang Xiaoyi, vice president of Midea Group, said that with the application of M.IoT industrial Internet, it is fully digital and intelligent, making the entire value chain of Midea change faster and more flexible, and maintaining strong adaptability and competitiveness under the influence of the epidemic. I hope that the "beautiful experience" of the future industrial Internet can help different enterprises from all walks of life to cope with various "uncertainties".