In a progressive society, there are more and more cases that need to use business plans. The business plan provides the current situation and future development direction of the enterprise, and also provides a good benefit evaluation system and management monitoring indicators for the enterprise. So how to draw up a business plan to play its greatest role? The following is the template of the business plan of 2022 grain and oil store that I compiled for you. You are welcome to study for reference. I hope it helps you.
Grain and oil store business plan 1 1, enterprise profile
Main business scope:
Retail and distribution of basic necessities such as grain, oil, milk, eggs and meat.
Enterprise category:
□ manufacturing
□ wholesale
□ Agriculture
□ New industries □ Others
Second, the personal situation of entrepreneurs.
Previous relevant experience (including time):1June 1995, worked in glass bottle factory, Taiyuan.
1July, 1997, engaged in life insurance sales in China Life Insurance Company. March, 20001year, engaged in beauty, nutrition and business representatives in Amway company. In August 2002, he sold coal machinery in Shuozhou.
In June 5438+February 2002, the "Taiyuan Ruifuxiang Community Grain and Oil Distribution Center" was established, and in June 5438 +2004 10, the "Taiyuan Tianshunxiang Trading Co., Ltd." was established. Education, related courses (including time): Participated in the national marketing training course in May 2003.
From August to September, 2004, I attended two SYB entrepreneurship training courses in Taiyuan.
Third, the market evaluation
Target customer description:
Target customers: Xia Yuan Street community residents in Taiyuan. There are 18 communities in Xia Yuan Street, Taiyuan City, with 98,736 residents and about 30,855 households.
Market capacity or expected market share of the enterprise:
Market capacity: Grain: According to the survey, the average monthly consumption of each person is 20 Jin, multiplied by 98,736 people in the community, which is equal to 1, 974,720. Oil: According to the survey, the average household consumes one barrel per month, and * * * consumes 30,855 barrels. Milk: The number of people who drink milk accounts for 1/4 of the total number, that is, 98,736/4 = 24,684 people, and each person counts as 30 bags per month, that is, 740,520 bags, 740,520/20 = 37,026 boxes. Eggs: one egg per person per day, 9 eggs per catty, daily consumption 1 1000 catty, and monthly consumption of 330,000 catty. Meat: The average family eats 8 Jin of meat every month and consumes 246,840 Jin of meat. The total market is very large. The market share is 30% ~ 50%. Changing trend of market capacity:
The market is relatively stable, and the demand will only increase, not decrease.
Main advantages of competitors: 1. Familiar personnel; Good relationship; 3. All varieties.
Main disadvantages of competitors: 1. High price; High cost.
The main advantages of this enterprise over its competitors are: 1. Low cost; Cheap price; 3. Supplier delivery 3. Supplier promotion.
Main disadvantages of this enterprise compared with competitors: 1. New entry, no relationship established; 4. Few varieties; 3. The employees are all novices.
Fourth, the marketing plan
1. products
2. Price
[14] location
(1) Location details:
(2) The reason for choosing this address:
Cheap rent; Nearby, it is convenient for consumers to buy and reduce the distance of home delivery.
(3) Sales method (select one and tick)
□ Retailer □ Wholesaler (4) Reasons for choosing this sales method:
Our company's products are basic consumer goods, and people's purchase is characterized by convenience, so we adopt socialized sales methods. 4. promotion.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as:
□ Individual industrial and commercial households □ sole proprietorship enterprises □ partnership enterprises □ Name of other proposed enterprises: Taiyuan Tianshunxiang Trading Co., Ltd.
Enterprise employees (please attach enterprise organization chart and circular arch job description):
postal service
1 Chairman and General Manager
Monthly salary 1500 yuan.
Grain and oil store business plan 2 I. Reasons for project selection
1, regardless of the economic situation, eating as a basic need will not change;
2. With the change of life rhythm, the forms and channels of buying rice tend to differentiate;
3. Customers with different consumption capacity and different consumption needs have diversified choices of rice;
4. As a lost landscape, the old grain store should be able to regain its vitality through target user selection, product selection and phenomenon packaging.
Second, the preliminary idea
1, the product positioning is mainly in the middle end, and it should be differentiated;
2. Storefront packaging takes the old grain store as the basic element, supplemented by modern element packaging;
3. Choose the purchase channel to reduce the cost;
4. Broaden the radiation area of the storefront through community publicity, store publicity and network publicity;
The store is in the form of a specialty store, which is different from ordinary sales stores in the market. The design of the storefront avoids the impression of high-priced stores and makes customers have the desire to enter the store, "high but not expensive".
Third, cost control.
1, product purchase price;
2. Pavement cost and labor cost
3. After determining the basic profit balance point, reposition the product line.
Fourth, the problems to be solved.
1, point selection
Step 2 choose products
Step 3 choose a channel
4. Estimate the pavement, products, labor and sales channels to determine the basic operating cost and profit balance point, so as to determine the feasibility of the final scheme.
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