Broadly speaking:

All modern financial services that provide consumer loans to consumers at all levels.

Strictly speaking, credit cards are also a part of consumer finance. Credit providers are credit card centers of banks, and service providers are: banking financial institutions

Narrowly speaking,

consumer finance companies established with the approval of the China Banking Regulatory Commission and in accordance with the provisions of the Measures for the Pilot Management of Consumer Finance Companies, which provide consumer-oriented consumption behaviors and financial services;

pilot stage: the service scope includes personal durable goods consumption loans and general-purpose personal consumption loans, and does not involve real estate and auto loans;

Currently established consumer finance companies:

The first batch: Beiyin Consumer Finance Company (Beijing), BOC Consumer Finance Co., Ltd. (Shanghai), Gitzo (Tianjin) and Jincheng Consumer Finance (Sichuan)

The second batch: Zhaolian Consumer Finance (Guangdong) and Xingye Consumer Finance Co., Ltd. (Fujian);

Haier Consumer Finance Company headquartered in Qingdao, Hubei Consumer Finance Company located in Wuhan, Suning Consumer Finance Company located in Nanjing, and Mashang Consumer Finance Company located in Chongqing have also started business.

China Post Consumer Finance Company in Guangzhou, Hangyin Consumer Finance Company in Hangzhou and Huiyin Consumer Finance Company in Hefei are under preparation; All modern financial services that provide consumer loans to consumers at all levels.

Strictly speaking, credit cards are also a part of consumer finance. Credit providers are credit card centers of banks, and service providers are: banking financial institutions

Narrowly speaking,

consumer finance companies established with the approval of the China Banking Regulatory Commission and in accordance with the provisions of the Measures for the Pilot Management of Consumer Finance Companies, which provide consumer-oriented consumption behaviors and financial services;

pilot stage: the service scope includes personal durable goods consumption loans and general-purpose personal consumption loans, and does not involve real estate and auto loans;

Currently established consumer finance companies:

The first batch: Beiyin Consumer Finance Company (Beijing), BOC Consumer Finance Co., Ltd. (Shanghai), Gitzo (Tianjin) and Jincheng Consumer Finance (Sichuan)

The second batch: Zhaolian Consumer Finance (Guangdong) and Xingye Consumer Finance Co., Ltd. (Fujian);

Haier Consumer Finance Company headquartered in Qingdao, Hubei Consumer Finance Company located in Wuhan, Suning Consumer Finance Company located in Nanjing, and Mashang Consumer Finance Company located in Chongqing have also started business.

China Post Consumer Finance Company in Guangzhou, Hangyin Consumer Finance Company in Hangzhou and Huiyin Consumer Finance Company in Hefei are under preparation;

2. Internet consumer financial services

There are more participants: including banks (ICBC Easy Loan), consumer financial services provided by e-commerce platforms (JD white bars, flower buds and the like), staged shopping platforms (everyone is staged) and consumer finance companies (Zhaolian and Beiyin).