With the development of online shopping scene, consumer finance began to set foot in the field of e-commerce. In view of the price factors that consumers are most concerned about, products such as installment payment and 30-day interest-free were introduced, which dispersed the shopping pressure of consumers and stimulated the growth of consumption, especially the growth of high-end consumption. In addition to reducing consumers' shopping pressure and stimulating consumption, consumer finance can also help e-commerce companies and businesses to carry out commodity marketing. Attract users through preferential payment conditions, and realize user drainage and commodity shopping guide. For example, if a specific marketing activity is launched according to the industry and crowd characteristics of the e-commerce platform, users can participate in the activity or get price concessions, or get consumption points of the e-commerce platform and the Internet consumer finance platform. This marketing activity can not only guide and guide shopping, but also enhance user stickiness.

The application of Internet consumer finance in the field of e-commerce is currently in the process of credit accumulation. After data precipitation is realized in the future, it will become a general trend to provide more value-added services beyond products based on credit data of personal accounts.

Scale of Consumer Credit Market in China

According to the data of Prospective Industry Research Institute, the balance of RMB credit in China reached 93.6 trillion in 20 15 years, up by14.9% year-on-year; In the same period, the balance of consumer credit reached 19.0 trillion, a year-on-year increase of 23.3%. In recent years, the growth rate of consumer credit balance is significantly higher than that of RMB credit balance. It is estimated that in 20 19, the balance of consumer credit will account for a quarter of the total RMB credit, and consumer credit will become the pillar of economic growth. In the context of the rapid growth of consumer credit, the Internet consumer finance market will also usher in rapid growth.

The scale of Internet consumer finance transactions

20 13-20 14 China's internet consumer finance market is in the early stage of development, and e-commerce companies, online payment companies and P2P credit companies have joined in. At the same time, traditional Internet finance companies are also trying hard in the Internet field. According to the data of "Analysis Report on Market Foresight and Investment Strategic Planning of Consumer Finance Industry" issued by Forward-looking Industry Research Institute, in 20 13, the transaction scale of China Internet consumer finance market reached 6 billion yuan; With the entry of JD.COM and Tmall, the transaction scale in 20 14 years exceeded1832 million yuan, with an increase rate of over 200%. In 20 15, the overall market exceeded 100 billion. It is predicted that the scale of China's Internet consumer finance transactions will continue to grow at a high speed in the next few years, reaching 3.398 trillion yuan by 20 19.

Reasons for the Rapid Growth of Internet Consumer Finance Market

Prospective Industry Research Institute believes that the rapid growth of Internet consumer finance market is due to the expansion of participants from the initial P2P-led consumer finance market to the current Internet consumer finance based on e-commerce ecology, with a significant breakthrough in the number and types of participants compared with 20 13;

Secondly, the e-commerce market represented by online shopping continues to grow at a high speed, the consumer demand and ability of users are further enhanced, and the consumption channels are further broadened; Finally, Internet finance began to enter a real outbreak period in 20 13, and continued its strong performance in 20 13 in 20 14, making breakthroughs in financial management, investment and credit.

In fact, since 20 14, the proportion of e-commerce eco-consumer loans in the overall internet consumer loans has started to rise rapidly. IResearch predicts that this business will become the most important business model in Internet consumer finance in 20 16.

Scientific and technological innovation, Internet releases consumer finance demand.

Thanks to the development of Internet technology, e-commerce has caused subversive changes to users' behavior habits, and big data technology has solved the efficiency bottleneck of risk control in consumer finance. At the same time, with

On 20 15, the central bank issued pilot licenses for personal credit reporting to eight private institutions, and the personal credit evaluation system was continuously improved. By analyzing the multidimensional data such as browsing, shopping and socializing left by consumers on the Internet, we can better cover the long-tailed people who were not covered by the central bank's credit information system in the past. In recent years, the compound annual growth rate of the scale of Internet consumer finance has reached more than 300%, and it achieved a growth rate of 546% in the year when the personal credit information business was licensed.

In addition, the rise of the mobile Internet has also freed consumer finance from the restrictions of fixed places, and the mobile terminal has become an important position for consumer finance. In 20 17 years, the penetration rate of mobile consumer finance users reached 15.9%.

Support for consumer finance policies has been continuously strengthened.

Support for consumer finance is increasing. From targeted business support for financial institutions to comprehensive support for the entire consumer finance industry. China Banking Regulatory Commission (CBRC) has liberalized the geographical and quantitative restrictions on the approval of consumer finance companies, matured and approved one, and actively promoted the normal establishment of consumer finance companies.

Consumer scenes are increasingly rich, and Internet channels reach customers directly.

First of all, e-commerce has changed the shopping habits of the public, and the convenience of consumption channels has stimulated the demand for small and high-frequency shopping. Secondly, the popularity of the mobile Internet extends the traffic competition of the Internet from online to offline. Offline consumption scenarios include 3C products, electric cars, medical beauty, renting houses, training and education, and tourism.

With the rapid development of Internet consumer finance in China, regulatory policies will be gradually introduced and the industry will be rectified. With the deepening and strengthening of regulatory policies, Internet consumer finance will be divided into two levels, and non-compliant platforms will gradually withdraw from the market. The legal and compliant platform will focus on financial technology to promote the development of institutions and strengthen risk control and pricing capabilities. In the future, consumer finance companies licensed on the basis of scenarios, data and risk control will promote the rapid growth of the consumer finance market, bring users a beautiful consumer experience and create unlimited value for society.