Real estate professional knowledge (including real estate information). The so-called real estate agent refers to providing real estate information and intermediary agency business for clients. Intermediary, in layman's terms, is to act as a middleman. Intermediary means holding two families in one hand: the upper family and the lower family, and playing the role of communication, promotion and stability between them. For a real estate agent, mastering a lot of market information is the premise for him to do this job well. These residences should include: real estate related laws and regulations and related policy information, information on changes in buyers, etc. Brokers use information to make profits to a large extent, and information is their main capital. If the intermediary is mainly information, then the agent must have professional knowledge. Agency is to represent one party to find another party, and it is the agent in the whole process of buying, selling and leasing, which runs through all aspects of real estate production. Therefore, brokers are required to be familiar with real estate development and management, construction, real estate transactions, real estate price evaluation and other professional knowledge on the basis of being familiar with relevant real estate laws, regulations and rules. Specifically, first, we should master the investment in real estate development, as well as relevant market research, development procedures, project feasibility study, project construction and completion acceptance, fund raising, market promotion and so on. Second, we should be familiar with the basic knowledge of architecture and understand the whole process of construction projects. Third, we should be familiar with the conditions, procedures and specific provisions of transfer, mortgage and lease, as well as some basic knowledge of property rights. Fourth, we should master the theory and practice of real estate price evaluation.
Marketing knowledge. The development of real estate today is no longer a single product competition a few years ago. For real estate developers, what they need is not simple intermediary service, but intermediary service that can provide perfect marketing scheme and superb market planning scheme to open up the market. The separation of production and consumption in the real estate market determines the importance of real estate marketing. The separation of real estate in time, quantity, type, room type, floor ownership, information and valuation must be compensated by marketing. Real estate marketing mix theory, market forecasting and research methods, and even product strategy, pricing strategy, distribution and promotion strategy are all essential things in real estate marketing center. To master marketing knowledge, we must master knowledge and skills such as market research, target market selection, product development, product pricing, channel selection, product promotion and after-sales service.
Legal knowledge. Although real estate agents are not lawyers, they don't have to reach the professional level, but the laws and regulations related to real estate must be mastered. The development of China's real estate industry benefits from the adjustment and improvement of real estate laws and regulations, which means that every business of real estate cannot be separated from laws and specific regulations. The three laws of real estate, Urban Real Estate Management Law, Land Management Law and Urban Planning Law, as well as the departmental rules and local regulations formulated accordingly, cover almost the whole real estate affairs. As a broker, we should not only master the laws and regulations on real estate and the policies, principles and spirit of government departments at all levels, but also be familiar with the knowledge of civil law, economic law, administrative law, administrative procedure law and civil procedure law. To give the simplest example, signing a contract involves legal knowledge such as economic contract law and general principles of civil law. Agent leasing should be familiar with the Measures for the Administration of Urban Housing Leasing and the Conditions for the Administration of Urban Private Housing, and know what houses can be rented and what houses can't be rented, and how the lease contract will take effect. The agent must be familiar with the transfer conditions, transaction procedures, property rights knowledge and registration procedures in the Regulations on the Administration of Urban Housing Transfer and the Measures for the Administration of Urban Ownership Registration. If you are an agent for a developer, you need to master more legal knowledge. In recent years, the fashionable real estate lawyer witness business is enough to illustrate the importance of legal knowledge. Real estate agents should learn, understand and use the law, act in accordance with the law, and use the law to safeguard the legitimate rights and interests of clients.
Financial knowledge. As an important part of the financial industry, real estate finance is closely related to real estate development, operation and management. Real estate finance is the product of the marriage of real estate and finance. The development of the real estate industry should be backed by the financial industry, and the financial industry should be bigger. The real estate industry is the first choice. Especially after the implementation of the new housing reform system and the cancellation of housing distribution in kind, the financial knowledge of brokers is particularly important. Whether it is an agent developer, mortgage loan or even real estate consulting business, financial knowledge is essential. Generally speaking, brokers should be familiar with international financial practices, current national financial policies, financing forms, bank interest rates, interest calculation, loan types and procedures, repayment methods, housing provident fund and other knowledge.
Negotiation skills. Negotiation is not only a technology, but also an art and science. Through the communication of opinions and feelings of all parties, it reaches an agreement that is basically satisfactory to both parties. The negotiation of real estate agents is no exception. Through negotiation, we can complete the tasks entrusted by the entrusting party, get the commission and meet the market demand. Common strategies in negotiation, such as timing strategy, interest concession strategy, winning with sincerity, etc., are all needed by real estate agents. Specific to intermediary or agency business, at least three or more schemes should be put forward: optimal policy, intermediate policy and worst policy. For real estate agents, there is also the most realistic problem, that is, how to get the two parties to make a deal, which requires real estate agents to "make a deal when it is time to do it", and can also use some ingenuity, skills and methods to urge the other party to make up their minds to make a deal early. But you can't cheat.