Answering this question today is very different from a few years ago. Because Taobao was the main problem a few years ago, opening a store faced increasingly fierce competition. Taobao has changed from computer Taobao to mobile Taobao, traffic has changed from search to recommendation by thousands of people, and store operation has changed from data maintenance to social and content. Now, except Pinduoduo, which is similar to Taobao, almost all social, live, short video and self-media platforms can find the entrance to open a shop. Now asking if Taobao can make money by opening a shop is not only a question of Taobao, but also related to the comparison with all other platforms.
First, the answer is yes. In the past ten years, the turnover of Taobao GMV has maintained a growth rate of about 40%. Someone must have made money, and more and more people have made money, and the amount is getting bigger and bigger. However, it is the types and structural changes of money-makers that entrepreneurs need to understand deeply.
In the early days, people who made money in Taobao had a keen sense of smell and dared to adopt early adopters. People like this can't do it now. Those who make money in Taobao in the medium term are mature sellers, and generally have good business resources. In the later period, it was mainly the technical school that made money in Taobao, and it was good at using all kinds of information and data to keep the sales of the store. These tricks are not enough now, but you still have to understand social traffic, live broadcast, short video and so on. So when you ask if you can make money by opening a Taobao shop, you should first ask yourself, to what extent can you master these tricks?
The biggest advantage of opening a store in Taobao in the early days is that the threshold is low, and you can start selling things after you basically complete the registration. Although this threshold is still the same now, platforms as low as it are everywhere. Pinduoduo, WeChat, Tik Tok, Aiche Express, etc., can open stores everywhere. Therefore, when considering opening a store, you must also consider which platform you are better at, or which platform is more suitable for you. In essence, low threshold is not good, because getting started is too easy and differentiation becomes difficult.
Relatively speaking, Taobao pays more attention to the promotion of various marketing methods around the main line of goods. Other platforms are not necessarily. For example, if you open a shop on a short video platform, only those who do well in video can make money. On a live broadcast platform, your personal charm is more important than the charm of goods.
So, to sum up, Taobao definitely has a chance to make money now. But only if you
Know a set of all-around kung fu with eighteen palms. If you want to make money on other platforms, you must at least master the unique skills of each platform. Opening a shop online now pays attention to the scene. You can make money with which scene.