Ma Juan was born in 199 1. He was admitted to the university and later obtained a postgraduate degree. After graduation, her dream of starting a business came true. "This is rare in my hometown. Many people my age are married and have children. " Ma Juan grew up in Dongxiang Autonomous County, Gansu Province. Due to the relatively backward economy, many Dongxiang girls are not well educated, get married early and become housewives early. ?
"Let more people see that Dongxiang girls can do what others can do." When talking about his choice, Ma Juan said.
In 20 14, after graduating from an undergraduate college in Lanzhou, Ma Juan was admitted as a graduate student of Xi University of Architecture and Technology. After graduating from graduate school in 20 17, when most of his classmates were looking for jobs in the city, Ma Juan chose to return to his hometown to start a business. Follow your heart and do what you like.
It is no accident that Ma Juan chose to start a business. She explored during her college years. When she was a freshman, she rented a small business in lattice shop near the school, and took some of the living expenses saved to the wholesale market for wholesale accessories, and then gave them to the boss in lattice shop to help sell them, making a sum of money every month. Ma Juan has been doing this small business for two years. Although she doesn't make much money, she knows something about the market. ?
As a major in science, art and technology education, Ma Juan successfully found a job as a tutor in an art education institution during his postgraduate study. "I'm going to stay for a few months and find out. I will open one myself when I return to Lanzhou. " However, when Ma Juan's three-month investigation ended, someone had already opened an art education institution with the same model in Lanzhou, and she gave up the idea.
Ma Juan thought about starting a business in the interior decoration industry. "I am a graduate student majoring in landscape architecture and want to open a studio integrating landscape architecture design and interior decoration." But the preparatory work is not as smooth as she imagined, and it is difficult to go it alone without a team. Without professional experience, it is difficult to open up the situation in the fierce market competition ... It is also unrealistic to engage in entrepreneurial ideas related to this major.
Although the road to entrepreneurship was blocked one after another, it did not affect Ma Juan's confidence in starting a business. She gave up the job she signed in Xi before graduation and turned her attention to her hometown. Growing up in Suonan Village, Suonan Town, Dongxiang Autonomous County, most of the women in the village have a low education level, so they can't go out to work and have no income. Do you want to do something to help them change the status quo?
Ma Juan's boyfriend was born in a beef noodle family and has been doing beef noodle seasoning wholesale business for many years. Last spring, Ma Juan and her boyfriend opened a condiment processing factory in Dongxiang's hometown to attract idle women to work nearby. At the same time, through the Internet channel, the distance between beef noodle seasoning suppliers and demanders can be shortened, direct sales can be realized, and sales profits can be increased.
In July this year, two young people started to register companies and develop e-commerce platforms, mainly selling condiments online. At the same time, gradually add some Dongxiang specialties to try. Because of the cable foundation, the sales of seasonings are guaranteed from the beginning, and local specialties need to be explored and investigated in the market. After doing hundreds of product surveys, they found that the excellent traditional national food was very popular with consumers.
Ma Juan believes that the market benefit of oil skin is good, and Dongxiang women can also do it, which can drive everyone to do it together. "So everyone can make money."
Ma Juan first called several experienced relatives to his home to do research. On the basis of the original style, they fine-tuned the color, taste and specifications. After repeated attempts, a unified treatment standard was formulated.
In Ma Juan's view, his own Dongxiang bean jelly is unique. "Slow work makes fine work. Although the output is not high, the oil and cheese made are small and exquisite, delicious and refreshing." In addition, she has also made great efforts in packaging. In order to choose exquisite and portable packaging, she even went to Yiwu packaging market for several days and finally finalized the packaging version.
Dongxiang Oil Spilled Noodles, which was carefully made by Ma Juan, has been well received by consumers since it was listed on June 6th+10/October 6th this year. For a time, the supply of production only by relatives at home was very tight. Later, an accidental opportunity made her career enter the fast lane.
Once, a friend recommended her an e-commerce training in nearby Guanghe County. At that time, Ma Juan had just finished gallstone surgery, but she found that the store decoration and marketing mentioned in the course were exactly what she lacked, so she took part in the training regardless of her family's opposition.
On the third day of studying in Guanghe, Ma Juan met the leaders of Linxia Prefecture who came to inspect e-commerce. In an impromptu forum, Ma Juan gave a detailed account of his entrepreneurial process and future planning. At that symposium, Dongxiang oil sunflower project stood out among many entrepreneurial projects.
A week later, Ma Juan was informed that the relevant person in charge of dongxiang county went to Longnan to investigate the e-commerce work. Later, in order to help Ma Juan expand the scale of entrepreneurship and drive poor women out of poverty, dongxiang county handed over the poverty alleviation workshop aided by enterprises in Bulenggou Village, Gaoshan Township to her for management. In addition, the food production and processing factory building invested and aided in the county town was also used by her as a whole after it was completed.
At present, Ma Juan's processing workshop in dongxiang county has been put into operation, and women from more than 50 poor families in Bulenggou Village have been recruited to make oily candied fruit there, with a daily income of about 65.438 million yuan per person. In order to ensure the quality of youxiang bean jelly and drive farmers to get rich, the raw materials used to produce youxiang bean jelly, such as flour, oil, honey, etc. All of them were purchased from local poor households.
Slowly, the story that Ma Juan, a Dongxiang girl, returned to her hometown to start a business and drove rural women to get rich spread in dongxiang county. Nowadays, every time I go to the countryside, there will be left-behind women seeking advice from Ma Juan, hoping to work in her factory. "In the future, more and more housewives will come to us and earn money by their own hands." Ma Juan said.
Not long ago, there was a breakthrough in the sales of products that Ma Juan was most worried about. When some large enterprises went to Dongxiang to inspect poverty alleviation projects, Ma Juan was invited by the county. In the meantime, she reached a preliminary agreement with some enterprises, and she will supply orders to these enterprises after Dongxiang food production is on the right track and forms a certain scale. "There are also airlines that are interested in cooperation, and our oil is likely to get on the plane." Ma Juan is full of confidence.
I have just graduated, and I have made a breakthrough. Now, Ma Juan is very busy every day, processing orders, researching products, negotiating cooperation ... She has never touched many things, which makes her feel that she still lacks a lot. The more I walk, the more difficult I find, which urges me to keep learning.
"It's really good that everyone is getting better!" In a workshop by the Yellow River, Ma Juan Kan Kan, 26, talked about it. She hopes that through her own efforts, more special products of Dongxiang will be promoted to the whole country and more villagers will become rich. ?
Content source: Phoenix Net