For tourism projects, high capital investment can not produce rapid recovery, because tourism is a long-term investment industry with sustained returns. This is hard for private capital in China to accept, because they have adapted to the short-term, flat and fast investment concept of quick investment and quick recovery.
Tourism investment involves the comprehensiveness, complexity and service of the project. Due to the huge creative space of tourism products, combined with investors' own capital investment, return rate requirements and other factors, there are huge differences in tourism business models. Therefore, leverage operation must be emphasized in the whole tourism investment, so as to try to leverage hundreds of millions of leverage with tens of millions of funds. The purpose of "five-lever operation mode" is to break through the contradiction of high investment and slow return. Tourism project investment has been divorced from the era of single project investment, and more and more investors focus on the overall regional investment, striving to integrate the tourism industry chain, integrate diversified industries, and seek to maximize comprehensive benefits. This is the development trend of tourism investment, and it is also becoming the characteristics of tourism investment.
The extension of tourism industry chain is deeply combined with urban landscape, real estate, small towns and leisure and entertainment, forming a whole and interactive structure, a big structure,
First, industries directly related to tourism: hotels, restaurants, transportation, culture, entertainment, sports, health care, beauty and recuperation, gambling, convention and exhibition industry, eco-sightseeing agriculture, processing industry and science and technology industry;
2. Industries promoted in an all-round way: the structure of tourism and its related destinations leads to the related structure of tourism integration. The first is tourism real estate industry, which combines tourism with real estate, relying on the holiday structure, and the second residence and the third residence are embodied in the form of tourist holiday hotels, tourist apartments and villas; The second category is urban recreation business, such as pedestrian street, shopping mall and central recreation area, which is the core area of urban leisure and tourism towns. This combines the tourism industry chain with urban management and urban operation, that is, combining tourism with the creation of city business cards, urban tourism, tourism around cities and scenic spots, forming the overall concept of urban management based on tourism industry.
The tourism industry chain is long, and it is easy to form a tourist town from tourist attractions. The development of scenic spots provides huge industrial support for the construction of small towns, and one of the valuable aspects is the combination of real estate, tourism and commerce, including urban commerce. Culture and entertainment industry, tourism and entertainment industry, 2 1 century is an entertainment world, so tourism and entertainment, culture and tourism, sports and tourism, agriculture and tourism, processing industry and tourism products and souvenirs, catering industry, transportation, city business cards and urban landscape construction are all related to tourism. Tourism industry is a long industrial chain, which should be viewed from a very broad industrial perspective, not limited to a tourist attraction itself, but rather. Tourism capital, the most basic is scenic resources and cultural resources. However, these best resources have become non-transferable assets because of the Regulations on the Administration of Scenic Spots and the Law on the Protection of Cultural Relics, and their management rights are not allowed to circulate.
If the landscape cultural resources are not capitalized, there is no legal basis for the bank's mortgage loan and other behaviors, and there is no legal basis for capital investment and shareholding. This is because as an industry, even its most basic recognition as capital lacks legal basis, and this industry lacks a very basic legal investment environment.