College student innovation and entrepreneurship food project plan (5 general articles)

In the real society, we can come into contact with business plans in more and more places. Business plans can help Entrepreneurs publicize to the outside world and obtain financing. What issues should be paid attention to when drafting a business plan? Below is the innovative and entrepreneurial food project plan for college students that I compiled for you (5 general articles). It is for reference only. You are welcome to read it.

College Student Innovation and Entrepreneurship Food Project Plan 1

1. Project Overview

People depend on food! Food is always the basic element most closely related to people's lives. However, with the progress and development of modern society, food safety deficiencies have caused the public to lose confidence for various objective reasons. Excessive pesticides, chemical additives, and genetically modified technology continue to challenge the bottom line of human health. Letting people eat well is no longer the focus of the development of agricultural products. Letting people eat with confidence is the most essential standard of all food! The new concept of natural food is to use unpolluted green mountains and waters, strictly control the use of pesticides and fertilizers, and grow pure natural plants that are pollution-free and non-intrusive. After a unique processing process, they are delivered to people's dining tables.

This project will involve specialized food, green food, and food testing, with strict management in the form of a specialty store, so that the concept of food safety can be deeply rooted in the hearts of the people.

2. Team Overview

1. How to establish this organization, the name of the organization, and the registration area have not yet been determined. The registered capital is about 100,000-150,000, affiliation, legal representative , the company address is currently unselected.

2. The company’s equity structure

3. Description of the company’s main business scope;

(1) Specializing in food (2) Green food (3) ) Food testing

4. Introduction to the company’s main management;

General manager: Responsible for the company’s operations and development, market coordination and quality supervision. Marketing General Manager: Responsible for the company's publicity, implementation of foreign procurement, and management of the management and operation of catering experience stores.

Business General Manager: Responsible for the company’s business development, procurement and sales of agricultural products. Management and operation of catering plants.

5. The company’s corporate culture, business purpose and service philosophy;

Corporate culture: to be a company with conscience, to be a company with a sense of responsibility, to be a trusted company enterprise. To build a professional high-end food sales and processing enterprise in China, with food safety as its mission and love of life as its purpose. Safe food, safe life.

6. The company’s development plan, ideas and prospect forecast;

The company focuses on the agricultural product processing industry, but the current competition in the sales of various agricultural products is fierce, and food safety has been ignored by enterprises. Few people get involved. We will take safe food as our mission, start from high-end communities, and sell it through specialty stores. At the beginning of the company's establishment, we gave top priority to the sales of specialty foods, making high-end community residents proud. After establishing the brand effect, we started selling green foods and started food safety testing. Eventually, we became a high-end community chain food company and became a Industry leader and standard setter.

7. Analysis of target markets and market segments;

High-end communities have a sense of superiority. You can take advantage of this to start specializing in food, targeting the elderly, children, and pregnant women. At the same time, the publicity campaign was stepped up. After forming the brand, we will launch popular green food, expand the mid-level community market based on high-end community stores, and implement the company's standards for testing and charging fees.

8. Market operation and development strategies, mainly including product research and development, marketing and marketing strategies;

Starting from specializing in food, developing in a step-by-step manner to green products and food safety testing. We perform special processing of original agricultural products and set up Saturday visit days to experience the fun of cooking and let the company's strict safety standards be deeply rooted in people's hearts.

9. The company’s business model and profit model;

The company’s business model consists of product sales expenses and food testing business income.

10. The company’s core advantages and market competition strategy;

The current market response is small and there is a lack of publicity. The concept of natural products has not yet been fully formed. Increase efforts Under the circumstances of publicity and strict control of products, once everyone recognizes and trusts such a product, the market prospects are broad.

3. Financing plan

1. Financing plan, use of funds

Invest in the form of a partner. Since the start-up capital is small, no loan is required. The funds will be used for publicity in the early stage, accounting for 50%, and will gradually decrease in the later stage.

2. Forecast the financial situation of the project in the next four years (at least three years). Can be listed below. 3. Project profitability analysis. (1). Calculate investment profit rate and internal rate of return (2). Dynamic and static break-even calculation and analysis

(3) Sensitivity analysis of influencing factors, mainly related to the project rate of return Impact Analysis

(4) Social Benefit Analysis IV. Risk Disclosure and Avoidance Strategies College Student Innovation and Entrepreneurship Food Project Plan 2

1. The purpose and tasks of marketing planning:

This planning is an online marketing plan. The purpose is to successfully launch snack foods on the Internet and gain more market share in the dazzling snack food online market, thereby winning the favor of consumers and gaining greater The corporate interests are recognized by the majority of online consumers on the Internet.

2. Product Overview:

The main selling point of snack food is its unique taste or something that gives consumers a good leisure enjoyment rather than nutritional supplements. Snack food mainly has three consumption characteristics: flavor type, nutrition type, enjoyment type, and specialty type. Consumers cover all groups: children's snacks, teenagers' enjoyment, adults and the elderly, etc.

As a large and rapidly expanding market, China’s snack food market has the following characteristics, which are also the mainstream directions of snack food:

(1) Getting closer and closer People's eating habits and psychology must be palatable

1. Those with soup are easy to chew, easy to swallow and digest, such as bundling potato chips with mineral water;

2. Satisfy the mentality of seeking novelty and change. People's taste buds must be constantly stimulated by new tastes or textures to maintain continuous satisfaction;

3. Healthy, although consumers are It is not very clear at all, but it is very important among the factors that influence their purchasing decisions. Consumers will have certain demands for the functionality of food, and different functions become the prerequisite for market segmentation;

( 2) From the perspective of people’s purchasing and consumption habits and psychology, it should be pleasing to the eye, pleasing to the eye, and satisfying to the dominant mind. That is, "food, sex, sex"

1. Convenience, the selling point should be close, and the purchasing process should reflect the concept of leisure;

2. Timeliness, satisfy the irrational whims Demand;

3. Observability, leisure is a comprehensive concept, not only delicious but also good-looking, where is the most beautiful place in the store? Bulk product area;

4. Participation Sex, everyone has the desire to dominate, and it is even cooler if it tastes good, looks good and is fun;

3. Market environment analysis:

1. Current situation of the snack food industry environment

Since the 1990s of the last century, "foreign" leisure has entered the country in a big way. After 10 years, the snack food market has undergone earth-shaking changes. Biscuits alone reached 1.5 million tons in 20xx, and the annual sales revenue was more than 15 billion, with a year-on-year growth of 18.25%. In recent years, my country's snack food industry has developed rapidly. Benefiting from the continuous improvement of production technology in the snack food industry and the expanding downstream demand market, the snack food industry has a very promising development situation in both domestic and international markets.

2. Analysis of Internet Consumers:

(1) Analysis of Internet Users

With the popularization of the Internet, more and more people have joined the Internet users Among Internet users, young people aged 18-24 account for the highest proportion, reaching 37.3%, followed by those under 18 years old (17.6%) and 25-30 years old (17.0%). The age structure of Internet users is still younger. Features. Middle school students account for the largest proportion of netizens, reaching 28%.

(2) The rapid spread of online shopping consumption

With the popularization of the Internet, online shopping has gradually become one of people’s consumption methods. Online shopping is safe, convenient and fast, and is the future development trend. Currently, there are two main service models for online shopping: c2c platform, which is e-commerce between individuals, that is, individual merchants to consumers; b2c platform, which is e-commerce between merchants and individuals, that is, enterprises ( or unit) to the consumer model.

3. Analysis of the characteristics of snack foods:

① The rise of young consumer groups ② Healthy food occupies a dominant position ③ Different types of snack foods have great differences in popularity. ④ High-income families have become the mainstream of snack food consumption ⑤ Product updates are fast.

4. Analysis of snack food customer groups

Teenagers and young women are the current mainstream consumer groups of snack foods. Correspondence analysis shows that currently fashionable foods, especially snack foods, are no longer just for children. Adults, especially young women, have become the mainstream consumer group. The survey shows that young women aged 18 to 24 with high school/technical school and college degrees are the mainstream group that leads fashion food consumption. They like to buy more fashionable brands when buying food; on the contrary, 31 to 35 year olds The male group is not too "cold" about fashionable food.

5. Internet marketing profit model

1. Traditional Internet marketing profit model: establishing corporate product websites; opening online stores on online business platforms; online advertising and promotion, etc.

2. New profit models: blog marketing, Weibo promotion, cooperation with large group buying websites, etc.

6. Marketing mix:

1. In terms of products: establish a healthy brand of snack foods and actively promote green organic snacks.

2. Targeting channels:

(1) Open online stores on various sales platforms

(2) Establish a blog, launch and introduce corresponding products< /p>

(3) Establish a Weibo to promote beneficial and delicious snacks

(4) Cooperate with large-scale group buying websites to carry out low-price group buying activities

3. Regarding price:

(1) Limited-time discount activities

(2) Timed and quantitative auctions

(3) Points exchange activities

4. For promotions:

(1) Free tasting activities

(2) Weibo forwarding lottery activities

(3) Snack food knowledge questions and answers< /p>

Open channels: Alibaba Trust Pass, the fee is 3,688 yuan per year. Alibaba platform attracts investment, establishes corporate websites and distribution websites, and opens corporate WeChat and corporate blogs. College Student Innovation and Entrepreneurship Food Project Plan 3

Project Analysis

Taiwan is an island of gourmet food. Anyone who has been to Taiwan or eaten Taiwanese specialty food will never leave Taiwan for its food. Snacks have also become very popular in China in recent years, and there are several brands that have become national chains. This shows that consumers are more receptive to snacks, especially those with special features, which sell better.

I sell Taiwan's specialty snack foods in the form of promotions in shopping malls in places with high traffic. Most of the products are priced at 20 yuan per bag, and a small amount are 50 yuan per bag. The sales method is to retain customers through on-site tastings, because the products are native to Taiwan, taste good, very delicious, and are not expensive. They are sold through promotions. Buying 3 bags only costs 50 yuan. People It is easy to be impressed at this time.

Why choose to sell Taiwanese snack foods through promotion?

1. I once helped a friend sell Taiwanese snack foods, and as a salesperson, I have done this kind of sales promotion in shopping malls in different cities, and the results were very good.

2. The investment is not big. In the early stage, I only need to find a suitable place in the shopping mall. The main expenditure is the rent of the shopping mall. My friend can provide the source of goods. If the product cannot be sold, it can be returned, and the purchase price will be cheaper than others.

3. Comply with the four major principles of entrepreneurship: real, practical, operable, and profitable.

4. It meets the eight standards for civilian entrepreneurship: low investment, quick results, simple operation, easy control, large market, large consumption, stable profits, and low risk.

5. In line with the local market: This year, we held a 10-day Taiwan snack food exhibition in a large comprehensive shopping mall in Jinan. The sales volume was very good, and the taste was recognized by the locals. It is popular for consumption, especially among children. and loved by the elderly.

6. Suitable for you: You know the characteristics of the product very well, and you are also proficient in sales methods. You have trained sales promotion personnel many times.

Market Analysis

Taiwanese snack food has strong local characteristics, national cultural elements, good taste, and price advantages. People will spend less money to buy good quality products. Get benefits and take advantage of the mentality. In the past two years, snack foods have also begun to enter large supermarkets and shopping malls. The response and sales volume are very good, and the number of stores is gradually expanding, indicating that people are increasingly recognizing specialty varieties of snack foods. Although the Taiwanese snack foods I want to make are in the same category as domestic specialty snack foods, they are not comparable in terms of origin, variety, taste, and sales methods, so they are not directly competitive.

Entrepreneurship Route

The first step: Try to enter the shopping mall before the Spring Festival, because the holidays are the peak season, so no matter how bad things are, you will earn back the rent, and at the same time you can test the market well. , and then make changes in price, variety, and publicity methods based on market demand.

The second step: establish a firm foothold, increase sales, and form a good management model and personnel reserve.

Step 3: Open a branch in a suitable local shopping mall.

Cultural positioning: Taiwanese specialty snack food.

Product positioning: leisure, delicious, special, health care, beauty, and affordable.

Price positioning: 20-60 yuan, mid-range consumption.

Economic analysis

1. Cost: Taking 20 yuan/bag of food as an example, the purchase price is about 8 yuan, and 50 yuan can be used to buy 3 bags at the time of sale.

2. Rent: Calculated based on 5,000 yuan.

3. Personnel: 2 people, basic salary + commission, calculated as 3,000 yuan per person.

4. Income: Based on my previous experience in selling in shopping malls, Saturday and Sunday are calculated as 3,000 yuan per day, and Monday to Friday is calculated as 500 yuan (conservative estimate). Taking one month as an example, sales Income is: 3,000 yuan x 8 days + 500 yuan x 22 days = 35,000 yuan; net profit: 35,000 yuan - 5,000 yuan (rent) - 6,000 yuan (salary for two people) - 17,500 yuan (purchase cost) = 6,500 yuan.

5. Investment calculation: showcase 5,000 yuan, rent 15,000 yuan (paid for three months), benefit fee 5,000 yuan (find the person in charge of the mall), early purchases can be made on credit, minimum total investment: 25,000 yuan. If payment is made to purchase goods, working capital of 10,000 yuan is required, so the maximum total investment is: 35,000 yuan.

College Student Innovation and Entrepreneurship Food Project Plan 4

1. Company Profile

Main business scope:

Industrialized Chinese food (including various types of 'Beilu' freeze-dried food , instant nutritious porridge, rice bowls, instant dishes, ready-to-eat vegetarian meals and blue plum drinks, etc.

Enterprise type: new industry

□Manufacturing□Retail□Wholesale□Service□ Agriculture

□New industries □Traditional industries □Others

2. Personal situation of the author of the business plan

Previous relevant experience (including time):

20xx——20xx, Tianjin Electric Meter Factory, skilled worker

20xx——20xx, paper company, accountant

20xx——20xx, restaurant, accountant

20xx——20xx, entertainment center, accountant

20xx——20xx, health center, accountant

20xx——20xx, food sales department, accountant

20xx——Preparing “Three Auspicious Treasures, Your Store” so far

Education background, relevant courses studied (including time):

20xx——20xx, Tianjin Municipal Electric Meter Factory Technical School, Electronic Instruments

20xx, Tianjin Hexi Vocational College, Accounting Certificate Training

3. Market Assessment

Target customer description: Fashion crowd, Office staff, corporate personnel, teachers, students, medical staff, patients, etc.

Market capacity or estimated market share of the company: Our store is located on the inner ring road with convenient transportation and is surrounded by high-rise office buildings and music schools. Etc. According to reports, the turnover of the fast food industry will reach 200 billion yuan in 20xx, and instant noodles alone will reach 23 billion yuan, which can reach a market capacity of 200 million yuan based on 1%, and the market share is expected to reach 20%.

Change trend of market capacity: As people pay more and more attention to food safety and have a better understanding of nutritious fast food, our brand and product popularity will become higher and higher, the price will be reasonable, and the market share will be obvious Increase.

Main advantages of competitors:

1. Strong funds, frequent promotions

2. Early entry into the market, many varieties

3. Strong publicity

4. Perfect management

Competitors’ main disadvantages:

1. High price

2. Most Lack of nutrients, rarely green and organic food

3. High start-up costs and large operating area

4. Lots of equipment and manpower

Compared with The main advantages of competitors:

1. Moderate price

2. Green organic food

3. “No kitchen, no smoke, no chef, no need "Gongdianye" is the only fast food restaurant that can be opened in an office building

4. Low investment cost and easy to operate

5. Adopt a new composite membership franchise chain method

The main disadvantages of this company compared to its competitors:

1. Less funds

2. Late entry into the market

3. Publicity needs to be strengthened

4. Management must be more perfect

4. Marketing plan

1. Product

Product or service, main features

p>

Malatang, green organic food, boiled water and ready to eat

A variety of nutritious porridge, green organic food, boiled water, simmered and ready to eat

A variety of dishes, Green organic food, microwaveable and ready to eat

A variety of vegetarian dishes, ready to eat out of the bag

2. Price (omitted)

(1) Site selection details:

Address, area (square meters), rent or construction cost

Women’s Entrepreneurship Center, bungalow, 54,1300 yuan/month

(2) Select this The main reason for the address: It is located on the inner ring road, with convenient transportation. There are high-rise office buildings, music conservatories, etc. nearby, which is convenient for store consumption and takeout delivery

(3) Sales method (select one and type):

The products or services will be sold or provided to: □Final consumers □Retailers □Wholesalers

(4) Reasons for choosing this sales method: It is conducive to becoming bigger and stronger and has the greatest benefits

5. Enterprise organizational structure

The enterprise will be registered as:

□ Individual industrial and commercial household □ Limited liability company

□ Individual Sole proprietorship □ Others

□ Partnership

Proposed company name: Jixiang Sanbao Your Store

Employees of the company (please attach the company organization chart and employees Number of job descriptions):

Position, monthly salary

Owner or manager, xxx, 1,000 yuan

Employees, 3 people, 700 yuan

Business licenses and permits that the enterprise will obtain: Individual industrial and commercial households, health licenses

Enjoy national preferential policies and be exempted from administrative fees of 1,000 yuan

6. Financial planning (omitted) ) College Student Innovation and Entrepreneurship Food Project Plan 5

1. Company

Nanshan Tourism Food Development Co., Ltd. is established as a proposed company to provide clean, hygienic and portable products for guests who come to Nanshan to worship Buddha. vegetarian snacks (hereinafter referred to as vegetarian snacks). Create the Nanshan vegetarian brand and realize the industrialization of Nanshan vegetarian culture.

The development of vegetarian food series includes:

Popular type: mung bean vegetarian cake, coconut vegetarian cake, pumpkin vegetarian cake, etc., which can be taken at any time, the sales starting point is low, and the average person can accept it .

Mid-range gift: "Buddha's Hand for Lucky" (to be named) portable take-out gift.

Exquisite gifts: "Nanshan Bu Lao Su" deeply explores the longevity culture of Nanshan. "Nan Shan Bu Lao Su" means longevity than the Nanshan Bu Lao Pine, and is mainly promoted to the birthday party market. This series of food has become not only a Buddhist snack with local characteristics, but also a good product to pay homage to the Buddha and give as a gift to relatives and friends.

2. Market

2.1 Overview:

The annual reception volume of Nanshan Scenic Area has exceeded 2 million. Tour Nanshan, travel strategies and tour guides on the Internet Recommended, vegetarian food is a must-eat, it is the most real and personal experience for guests of Buddhist culture.

2.2 Market Opportunities:

The restaurants that currently provide vegetarian options mainly include Tan Yue Yuan, Yuan Qi Lou, and Nanshan Yingbin Hotel Vegetarian Restaurant. After nearly ten years of operation, they have accumulated Although the supply of vegetarian products in the entire scenic spot is lacking in services, the service form is too single. The above-mentioned restaurants mainly provide in-store services during lunch hours, although the number of customers during this period is the highest and accounts for the largest proportion of meals. , but a small number of guests entering the park during other periods may not receive services, and out-of-store services, portable services, and take-out services are blank.

Although vegetarian snacks are Buddhist snacks and snacks cannot replace the main meal, they can also be used as a carrier of Nanshan vegetarian culture and a useful supplement to the main meal, allowing guests to take them at any time regardless of etiquette or time. Even customers who have used vegetarian food can take a few boxes back as gifts to relatives and friends, spreading the healthy and green vegetarian culture to customers who cannot come to Nanshan in person. Our products enter the market at this point, improve the existing service system, and provide customers with more choice space.

3. Project background

At present, domestic vegetarian brands include Xiamen Nanputuo vegetarian cakes, Shaolin Temple vegetarian cakes, Jiuhuashan vegetarian cakes, and Putuo Mountain Guanyin cakes, all of which are local tourist foods. , the most well-known is Xiamen Nanputuo Sudian. It originated from the vegetarian snacks and entered the market in independent packaging in the 1990s. After nearly two decades of development, it has now become a Xiamen tourist specialty and business card-like product. Guests traveling to Xiamen must bring a few boxes as gifts for relatives and friends. The main sales channel relies on sales in scenic spots. Several other brands have also emerged in recent years with the development of Buddhist tourism and entered the market for industrial application. The emergence of Sudian is inevitable.

Take Nanputuo Sudian as an example. At present, scenic spots are developing in a large-scale direction. Even if a group tour is just a quick tour, it will take nearly two to three hours, and individual tourists will take even longer, and energy is lost quickly. In the temple dojo, even if the guests are hungry, they are not willing to eat at will. As the saying goes, "worship the Buddha and eat vegetarian food, the Buddha will enter the heart." If the guest eats other meat products that are not in harmony with the atmosphere of the entire scenic spot, it will also be tabooed by other guests. We provide guests with delicious food. The cheap vegetarian snacks can satisfy hunger and avoid embarrassment for guests. This shows that vegetarian snacks have the dual attributes of commodity and culture. As a commodity, it can meet the dietary needs of guests. As a culture, it can satisfy people's curiosity about the life of monks. At the same time, it also accumulated the background of Buddhist food culture for thousands of years.

At the beginning of our establishment, we learned from Nan Putuo’s successful experience and model, which allowed us to accelerate development and better serve our guests. Reduce the risk of failure and bring products to market faster. And we have an advantage over other brands. Several other brands only rely on the Buddhist vegetarian cultural background, but Nanshan also has a longevity culture. By integrating the two cultures, deeply exploring the cultural connotation, and strengthening the interaction between products and culture, we can develop More competitive products. It is also in line with the concept of "Pan Nanshan" and Nanshan's strategic goal of "second entrepreneurship".

4. Target Market

We have positioned our target customer groups in the following types: The first type is customers who have eaten vegetarian food and are satisfied with vegetarian food or vegetarian dishes. Take a few boxes as gifts for relatives and friends; the second type is for guests who have missed meals due to travel or do not have enough time to have a proper meal, and try a few vegetarian snacks to make up for it; the third type is for guests who have no ability to consume vegetarian food, and taste the vegetarian snack experience Vegetarian culture.

5. Sales channels and strategies

In the early stages of development, retail sales were mainly adopted. Promote and sell popular vegetarian cakes with a low starting point, focusing on on-site sales in scenic spots. Targeting different customers, combined with spatial layout, form core sales areas, specific areas and multiple sales points.

Add vegetarian cakes to the snack recipes of vegetarian restaurants, put up promotional posters in the restaurant environment, and through appropriate guidance, let guests taste freshly baked vegetarian snacks for free at the first time. The main products are Mung bean vegetarian cake is fresh and crispy in taste, not sweet and not greasy, and melts in the mouth. It can not only replenish energy, but also cool down and clear away heat, allowing customers to form a preliminary understanding of the product.

Set up exclusive sales points in Penyue Garden and Yuanqi Building, with Penyue Garden and Yuanqi Building as the core sales areas, and the entrance and exit of the scenic spot as the specific sales area, close to the final consumers, taking into account the convenience of guests and the large passenger flow, so that The products are sold in every convenience store in the scenic area, making it convenient for guests to purchase at any time.

Strengthen publicity, expand the overall influence of Nanshan vegetarian culture through three-dimensional publicity, deeply explore Nanshan’s vegetarian culture, post on travel websites and travel guides, promote Nanshan vegetarian dishes, and invite online promoters Increase the popularity of Nanshan Sudian.

Word-of-mouth marketing, well-known food websites, such as "Dianping.com" and "Word-of-mouth.com" allow customers to participate in reviews, achieve interaction between products and guests, and deepen tourists' impressions.

Add the development history of Nanshan food culture and related Buddhist allusions in a prominent position to increase literary interest.

Promotion: Carry out promotions and publicity in commercial centers with high traffic such as pedestrian streets and Marriott supermarkets, and take advantage of folk festivals such as the Dragon Boat Festival, Double Ninth Festival, Mid-Autumn Festival, Buddha Bathing Festival, Bon Festival, and Laba Festival. Marketing products for major Buddha festivals.

6. Company Strategy

1. Company Overview

Nanshan Tourism Food Tourism Development Company is an enterprise mainly producing Nanshan vegetarian series of food. BTG Nanshan Management Company signed a management agreement with the strategic goal of jointly creating a world-famous Buddhist cultural mountain and realizing the industrialization of Nanshan vegetarian culture.

2. The company’s overall strategy

Let Nanshan Sudian become a famous brand product of Sanya tourist food within five to eight years.

3. Company mission

To provide consumers with clean and hygienic Buddhist specialty food.

4. Development strategy

Initial stage: (1-3 months) the popular plain cake series is introduced into the market;

Development period: (3-6 months) Months) Increase visibility, establish and improve sales channels;

Mid-development period: (6-13 months) Establish brand image, introduce mid-range gifts to the market, and improve sales models;

Maturity period: (13-2 years) Enhance the brand image, strengthen online marketing and promotion, add equipment, improve packaging specifications, and increase intangible assets;

Improvement period: (2-3 years) further improve sales channels and launch products during festivals Products enter the local market in Sanya;

Long-term: (3-10 years) Expand market share, increase investment, pay close attention to quality, continue publicity, and strive to become a "famous spot in China".

7. Products

Ensure product quality, develop a variety of products to make them suitable for customers at different economic levels, and produce a variety of flavors for customers on the basis of highlighting core products. Customer choice and continuous innovation not only provide tangible food, but more importantly, represent our perfect service and focus on the concept of health and longevity.

Packaging:

Using standardized packaging. Under the premise of unified identification, different products and specifications use different packaging that is easy to identify, opening up the grade space and making it convenient for customers to purchase, identify and use.

Service:

Introduction period: Improve the service level of service personnel through training and communication;

Maturity period: Service personnel promote product concepts and let customers Understand product features.

8. Brand

For a single brand, establish a trademark protection network. Improve the reputation and establish a good public image.

Production management:

Production requirements:

Staff: the best production technicians and pastry chefs.

9. Production address

During the introduction period, it will be located in the Nanshan Scenic Area. After the production is expanded, the location will be selected in Sanya. This can reduce production costs, and will be shipped to the scenic area for sale after packaging.

10. Investment Analysis

I am willing to make a personal investment and the Nanshan Scenic Area Management Company will become a shareholder under the brand name and conduct product supervision. The share division will be decided after discussion. ;