First, the core changes:
Changes of product registration process in Amoy Factory
1. Evaluation change: from before evaluation to after evaluation.
Old Process: Growth Assessment
New process: merchants entering amoy factory-commodity registration target category commodity pool-maturity of entry-delivery channel evaluation.
2. Registration change: the original mature long-term group directly selects exhibitions for promotion every day, and it is necessary to re-register the special sales column and promotion. If you don't sign up for short-term activities, C2M products will only be displayed in the daily single product traffic channel.
3. Price change: the long-term group price can be the daily price, and the special sales column and big promotion activities can be appropriately reduced. For example, the price of a long-term group tour is 65,438+00 yuan, and the price of "C2M explosion in daily sales homepage" is 8 yuan. The system will automatically switch the group tour time without the need for merchants to change the price.
4, channel changes: not only in the daily sale and display, but also to the special edition, Alipay, gold coins and other channels.
Second, the requirements for the entry of goods from Amoy Factory.
1) matches the sinking user selection pool.
According to the platform big data, select the category and market scale that meet the needs of sinking users, plan the number of goods under this category, and help the goods under this category obtain more reasonable market space. Through big data, we can find potential categories and future trend categories by matching demand with actual goods, guide industries and businesses to focus on new commodity development directions, and put forward reasonable development suggestions.
2) Joint commodity plan sheet
1. Background: The principle of planning list is the commodity list jointly developed by platform and merchants. It includes big data market information output by the platform, market hotspots for sellers' reference, data research and development of new products, information on submitted goods, factory information and so on.
2. Details of the specific planning table are as follows:
1) The planning list is divided into customized and mature types. Customization, maturity
2) There is a one-to-one correspondence between planned orders and arrival of goods, that is, a planned order registers a commodity, without which it cannot be registered.
3) In the process of filling out the planning form, it is necessary to communicate with the second person in the corresponding industry.
4) The plan sheet is submitted offline.
5) Requirements for filling in the planning form: 1. All fields in the form need to be filled in and cannot be blank; 2. If there are more than three main materials, take the most important three; If there are less than 3 items, please fill in the main materials; 3. The price should match the cost and transportation cost.
Third, evaluation rules.
Customized commodity evaluation rules:
1. Evaluation period: within 28 days from the activity date, the evaluation will be conducted once a week for 4 weeks. If any one of the four weeks meets the following evaluation indicators at the same time, it is regarded as passing the evaluation and entering the mature type.
2. Assessment results: the assessment results of 1 week are published every Wednesday;
3. Evaluation indicators:
1) focuses on comprehensive products with the highest search ability.
2) The special sale conversion rate is higher than the average level of similar products.
3) The average weekly and Sunday orders are higher than the average level of similar goods.
4. Evaluation rules: The support period of customized products is 4 weeks and 28 days, and the evaluation will start from the time of registration. Evaluation rules for mature products:
1, access standards for mature commodities:
1) The mature planning form is approved;
2) Order quantity standard: In recent seven days, the order quantity of goods in the whole network is above the average level of similar goods;
3) Price requirements: in line with the cost-effective crowd.
The above is the related content brought to you by Bian Xiao, and the article will introduce it to you here.