There are many reasons behind Alipay's vigorous promotion of flower buds, mainly in the following three aspects. First, occupy market share. As we all know, the competition among Internet companies is fierce. In order to expand their market share and increase the number of users, major companies really do everything they can, and Alipay's flower buds are the best embodiment. In fact, Alipay's consumption system is similar to that of bank credit cards, which means that both of them can provide the public with the function of early consumption. Therefore, for most moonlight people, flower buds are just another form of credit cards, and the former is more convenient and faster.

The second is to drain Taobao and Tmall. The current e-commerce platform is almost three points in the world. There were Taobao and Tmall before, followed by JD.COM and Pinduoduo. These three companies have also tried their best to attract consumers. Since Taobao supported the payment of flower buds, the number of users and sales of Taobao have also been improved. I have to say that this drainage method is really effective. No, JD.COM has also launched similar flower buds to increase its user usage.

Third, Alipay is building its own credit system to lay the foundation for a bigger market in the future. If you want to use flower buds, you must first meet some conditions, one of which is sesame credit score, which is not just a simple value rating of Alipay. Sesame Credit is a credit information system authorized by the Personal Credit Information Center. With this credit system, Alipay can rely on the score of Sesame Credit to cooperate with some loan companies or banks to obtain their loan quotas, so as to obtain the principal of lending institutions and the profits of users.

I have to admit that Alipay's flower garden system is really smart, which not only increases the market share, but also fixes a large number of flower garden users.