Vice Chairman of Xinyang City, Chairman of Municipal Federation of Industry and Commerce, Li, Deputy Director of Xinyang Municipal Committee, Zheng Weiguo, Vice Chairman of Xinyang Federation of Industry and Commerce (General Chamber of Commerce), President of Xinyang Automobile Dealers Chamber of Commerce, Yu Zifeng, Party Secretary of Xinyang Automobile Dealers Chamber of Commerce, Dai, Chairman of Xinyang Ouya Industry, Pan Dong, Chairman of Xinyang Ding Sheng Automobile Trade, Jing Zhu, Chairman of Haima Group, Chen Gaochao, Chief Operating Officer of Haima Automobile Co., Ltd., and Zhu Keshen, General Manager of Haima Xinyang Branch, attracted nearly 10,000 netizens to watch
Settle in Xinyang? Haima Auto Direct Experience Center appeared in southern Henan.
Haima Xinyang Experience Center is located in Eurasia Automobile City, Pingqiao District, Xinyang City, covering an area of 800㎡, with convenient transportation around, which can meet the functions of car direct sales, social interaction, test drive experience and after-sales service. Users can have a coffee break here, experience a one-click car purchase and feel the charm of black technology such as autonomous driving.
"With the goal of carbon neutrality, build large commodities and remold high-end brands." Chen Gaochao, chief operating officer of Haima Automobile Co., Ltd., shared a brand-new Haima from the dimensions of remolding new Haima, new technology Haima, rebuilding new Dojo and e-commerce. He said that Haima will adhere to intelligent networking and energy innovation to create a high-end independent brand image. During the Tenth Five-Year Plan period, Haima will transform new energy vehicles and smart cars in an all-round way, and implement the national strategic plan of "three verticals and three horizontals" for new energy vehicles, which gives priority to smart cars, cooperative electric cars, plug-in cars and deep-ploughed hydrogen cars, and share the characteristics of Haima Automobile Direct Experience Center.
"Haima Automobile is the pride of our own brand." Chen Yu, vice chairman of Xinyang CPPCC and chairman of the Federation of Industry and Commerce, said that the opening of the Xinyang Experience Center of Haima Automobile will definitely promote the development of Xinyang automobile industry, bring a scene-based and immersive car experience to Xinyang consumers and bring more intimate and convenient services to customers. Xinyang Federation of Industry and Commerce will fully support the development of Xinyang Experience Center of Haima Automobile.
Xinyang is located at the junction of Hubei, Henan and Anhui provinces, with convenient transportation, superior location and huge market potential. Xinyang is also the "base" that Haima has cultivated for many years. Since entering Xinyang market in 2006, it has been trusted by more than 10,000 car owners and has a large number of fans. The presence of Haima Auto Direct Experience Center in Xinyang will also enhance the potential of Xinyang Auto's own brand and promote the development of Xinyang's new energy automobile industry.
Factory direct sales and new marketing accelerate the layout of key markets
Xinyang's 14th Five-Year Plan proposes to build two 50 billion electronic information and equipment manufacturing industrial clusters. The appearance of Haima Auto Direct Experience Center in Xinyang also attracted the attention and participation of Xinyang fans.
Mr. Chen, the owner of the car, is an old customer of Haima and a serious travel enthusiast. He traveled all over China in his sea carriage and has been to Tibet, Ningxia, Qinghai and Yunnan. At present, Mr. Chen, who has two children, is very excited to see the seven-seater Haima 7X of the second child and wants to start. After seeing the cars, several Xinyang customers at the scene were very satisfied with the huge three-row space of Haima7x and the design of caring for children, and ordered two Haima7x on the spot.
Chen Gaochao said that Haima Auto Direct Sales Experience Center will give full play to the advantages of direct sales, create a scene and immersive car buying experience, and realize B2C to provide customers with better sales services. On 65438+February 18, Haima Automobile will also hold a factory direct sales meeting, in addition to welfare, it can also enjoy preferential government subsidies. 70-inch color TV, high cash discount, half-price direct lottery on the spot for hippocampus 8S…… ....................................................................................................................................................
At present, Haima Automobile is accelerating the new marketing reform with "four-in-one" B2C as the core and experiential marketing as the soul, and plans to build 50 direct sales experience centers integrating pre-sales experience, delivery and after-sales maintenance services within two years. This month, Haima's direct experience center will be "intensively unveiled". Before the end of the year, Danzhou, Jiaozuo, Zhoukou, Pingdingshan and Xuzhou direct experience centers will be opened one after another. Haima will build 28 social franchise stores in 2022 based on the direct experience center to provide customers with more intimate and convenient services.