To tell the truth, I was caught off guard by the role change from a comprehensive teller to a proposed account manager, but more of it was the excitement of being eager to try and the infinite expectation for the future. Three consecutive days of outreach marketing, the time is not long, but the harvest is quite rich:
One: Go out-look for the hiding place of gold.
It is better to walk out of the counter than to walk out of your heart. Outreach marketing emphasizes perseverance and initiative. Especially in the face of the competition between Huimin Mutual Aid Society and Postal Savings, Gaocun Credit Cooperative has been carved up by more and more people. Gaocun Credit Cooperative can't "sit at home and wait for deposits, depending on the relationship to lend". Personally, I think that outreach marketing does not require customers to use our financial products or deposit their savings in credit cooperatives, but to share high-quality financial products with customers, thus facilitating their daily lives.
Two: infiltration-in order to make the gold surface.
Everything starts with demand. "Customer-centered" is our outreach marketing concept, and the premise of emphasizing "penetration" is to carefully understand the needs of customers and identify the core key points. Understanding customer needs is not simply listening to customer needs, but in the process of communicating with customers, fully understanding customer needs from the customer's point of view and helping customers dig deep into potential needs. For example, in the initial stage of outreach marketing, we did not market financial products, but popularized some financial knowledge to them. When the customer is aroused by us, we can further understand the customer's needs, and help customers bind WeChat banking and market mobile banking to customers at the same time, and make inquiries and transfers correctly. Why not do it quickly and freely? At the same time, according to the customer's capital demand, marketing "merchant link" and "white-collar link", so that every high-quality financial product can penetrate into the customer's daily drip, and then let gold surface and further develop into a loyal customer.
Three: stay-in order not to let the gold be lost in vain.
"Start with initiative, get stuck in products and be loyal to service." This is my deepest understanding of external marketing. There is a classic saying on the Internet: "If you take the initiative, we will have a story." Let customers use our financial products is not our ultimate goal, which also requires our sincere service in the later period to "retain" customers. Pay attention to customers from details, from work to life, effectively follow up and expand, improve customer information, screen high-quality customers, and do a good job in customer tracking and maintenance. To provide customers with more intimate, more convenient and better financial services. In order to improve the adhesion with customers.
Outreach marketing needs long-term persistence. It is not perfunctory, but heroic, which means "cross the rubicon, and one hundred and two Qin passes will eventually lead to Chu", and it is even more necessary to "eat and drink, and swallow Wu". Every potential customer is like gold blinded by dust. Every rural credit cooperative must have the spirit of "gold mining" and continue to exert its strength. Since we have chosen a distant place, why not be afraid of the wind and waves? Come on! Honorable and lovely Wanrong Rural Credit Cooperative!