As a practitioner in the investment industry, I have participated in the financing of many enterprises. I really learned a lot in this process. But what I learned was knowledge that was not in books.
First, whether an enterprise can get capital depends on the boss's character and how to behave, which is more important than anything else. All investors will meet the boss in the end. The boss has a bad personality, a bad reputation, or gives people a bad feeling. Getting money is harder than ascending to heaven.
Second, enterprises should be down-to-earth, do not need to be well packaged, and financing ppt does not need many majors. However, the basic data of enterprises and teams you show investors are solid at first glance, which makes investors see confidence and financing is easy.
Third, avoid the transfer of old shares. What investors dislike most is the baton game, and the cash financing of old shareholders or creative teams is not reliable at first glance.
In short, financing is like a blind date. To make others fall in love with you, you have to show your charm.
I'm glad to answer your question. I can refer to some viewpoints of finance.
[Top left] Investment market financing means that investors predict that securities will rise, but they have no funds in their hands. They can borrow money from securities companies by providing collateral to buy securities in the securities market; Securities lending means that investors predict that the price of securities will fall, provide collateral to lend securities from securities companies and sell them in the securities trading market.
[Top left] If you want to earn your first pot of gold by starting a business, don't be afraid of difficulties first. You feel that you must have/raise money to start a business. Then we should think about "what value can you provide to customers", and answering this question well is the beginning of benign entrepreneurship. In addition, it is necessary to investigate the existing solutions in the market and achieve differentiation through innovation. Finally, find good resources or technologies and set up competition barriers for yourself.
However, all the cases we have seen of gaining wealth through entrepreneurship have survivor bias. There are winners and more losers. Please assess your risk tolerance and carefully consider the overall economic and entrepreneurial environment before making a decision.
Finally, I want to say that the ability to accumulate wealth will make it easier to start a life, but there are many things more important than making money, such as healthy body, happy family and wonderful experience, which are more precious wealth in life.
If you have any good feelings, please leave a comment.
Thank you for your kind invitation and answering questions.
I resigned to start a business, went through a complete financing process, and finally succeeded in obtaining angel round financing. I have some experiences to share with you.
First, full confidence. Confidence is more important than gold. In the process of financing, there are many competitors, investors are very picky and lack of confidence, which will definitely be revealed in the whole process, especially angel round financing, which has no financial statements and no market data. Investors are investing in you. Your bold judgment, persistent industry goals and energetic spiritual performance are all passwords that affect investors' decision-making.
Second, a piece of sincerity. Self-confidence is the outer core and the inner core is sincerity. Past career achievements must be fully demonstrated, but water must never be added. When you enter the stage of comprehensive adjustment, investors will verify them one by one. Once you find fraud, you will lose everything.
Third, an effective business plan. Business plans must be concise and clear, and should not be lengthy. The company's industry orientation, market prospect, competitive product analysis, core team and financing requirements should be clearly listed. Investors have to read a lot of business plans a day, so you should let them find your gold in the sand in the shortest time.
Fourth, a successful roadshow. I have participated in two roadshows of angel investors, one in Beijing and the other in Shenzhen. This time, there were more than a dozen founders roadshows in Beijing, and everyone only spoke for fifteen minutes, then asked questions. It took me fifteen minutes to explain my ideas as systematically as possible, but the result was not focused and the effect was average. I have made full preparations for the roadshow organized by Shenzhen Angel Investment Association. The scheduled time is 30 minutes, and I am the last one in the afternoon. I started with the most successful case I have ever traded, and then extended to the core value of my company. As a result, the investor extended my road show for an hour, and finally I was late. At dinner, an investor invited me to their company. After a long talk in the evening, I basically confirmed my investment intention. He finally became an investor in my angel wheel.
I started my business in a public institution in Changsha after my fifties. My financing also surprised many people. I am engaged in the traditional media industry. At that time, many people advised me not to go to finance, saying that you were not an advanced manufacturing industry or an Internet biopharmaceutical industry. How do you get financing? But I never followed the trend and went to the capital market resolutely. Finally, the company was valued at nearly 100 million yuan, which shows that in the tide of market economy, persistent people never lack opportunities. I wish all the friends on the financing road all the best and welcome to communicate.
1. cost. We must first find out why we need financing and why we need financing. What is the income and cost of financing? Only when the total income is greater than the total cost can funds be raised.
2. scale. Excessive financing will increase financing costs, increase liabilities, and increase repayment burden and risk. Too little financing affects business development and product strength.
3. Timing. From the inside of the enterprise, it is necessary to choose the key opportunity for business development and cooperate with appropriate and timely funds. Externally, pay attention to the financing environment of enterprises.
4. control. On the premise of ensuring the control right of the enterprise, we should not only achieve the purpose of financing, but also transfer the ownership and control right in an orderly manner.
5. risks. Choose less risky financing methods and controllable financing means, and have a clear understanding of financing risks.
The core of successful financing has several points:
First of all, there are great opportunities in the industry where your enterprise is located and the ceiling is very high;
The second is that your team is very strong, which may make this enterprise a leader in the industry;
The third is whether the enterprise has some core technologies or business models or resource advantages, which can build competitive barriers, the moat is wide enough and the castle is strong enough;
The fourth is whether there is a reasonable evaluation of the value of the enterprise and whether the two sides can reach an agreement on this.
Fifth, it is very important. Can you make money? Can it bring investors to make money? After all, it's all business in the end. Investors do not invest for the sake of investment, but ultimately for profit.
Those who can use debt financing should try not to use equity, and those who can use equity financing should try not to use debt. This is what I heard from a teacher who has been the boss of an investment company for more than 30 years. It seems contradictory, but it is not contradictory at all. You can think about it.
Starting a business is by no means easy. There are many problems that need to be paid attention to here: ① Only by doing things according to economic laws can we get the support of bank loans. (2) Don't aim too high in the initial stage, do what you can, and banks are willing to lend support. Being overjoyed not only harms oneself, but also harms the bank, because it affects the repayment ability. (3) Use economies of scale to determine the scale of production. (4) When applying new scientific and technological achievements, we must adhere to the combination of technological advancement and feasibility with economic rationality and efficiency, and we will certainly get strong support from banks. ⑤ Choose the appropriate loan application time. ⑥ Arrange and implement its own funds.
Starting a business is by no means easy. There are many problems that need to be paid attention to here: ① Only by doing things according to economic laws can we get the support of bank loans. (2) Don't aim too high in the initial stage, do what you can, and banks are willing to lend support. Being overjoyed not only harms oneself, but also harms the bank, because it affects the repayment ability. (3) Use economies of scale to determine the scale of production. (4) When applying new scientific and technological achievements, we must adhere to the combination of technological advancement and feasibility with economic rationality and efficiency, and we will certainly get strong support from banks. ⑤ Choose the appropriate loan application time. ⑥ Arrange and implement its own funds.
Financing is a double-edged sword. If you don't grasp it well, you can go straight back to before liberation. Capital itself is the icing on the cake. Think clearly, have enough confidence to do it, and it is better to send an umbrella on a sunny day [smile].