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Why do so many people buy expensive jewelry to preserve their value?
Surveys from different institutions show that in recent years, jewelry consumer goods, represented by diamonds, have become the third largest consumption hotspot of China people after real estate and automobiles. Especially after the weak dollar has become a trend and the stock market has experienced a roller coaster-like ups and downs, many investors began to include diamonds with dual functions of hedging and preserving value into the asset portfolio of individuals and families.

-Jewelry advantage-

- 0 1 -

The nature of "hard currency"

Jewelry has the nature of hard currency. Many countries classify gem resources as state-owned and regard them as one of the key investment projects of national economic development and one of the objects of national treasury reserves.

We also often see that in some movies, diamonds are used instead of money in big transactions. In international transactions, people would rather recognize diamonds and jewels than trust your paper money. In European and American banks, large diamonds with a size of 1 carat or more can be mortgaged.

- 02 -

Appreciation value

As a rare and non-renewable resource, jewelry represented by diamonds has high preservation value, and there is huge room for appreciation of high-grade and rare jewelry.

- 03 -

Permanent legacy

Although more than 3,000 kinds of minerals have been found in nature, only more than 230 kinds can be used as raw materials for gems, and only more than 20 kinds of middle and high-grade gems in the international jewelry market are less than 10%. A gem is beautiful, rare and durable, such as a diamond, which will last forever.

In recent years, high-end jewelry brands have moved to China. With the economic depression in Europe and America, everyone turned their attention to China, the only growth point in the world.

There were no fewer than five high-end jewelry exhibitions in the first half of this year alone, which shows that the high-end jewelry industry has taken a fancy to the powerful strength of the rich in China, and of course it is also related to the rapid break of RMB exchange rate by seven, and the subtle meaning of this must be understood by millions of people with assets.