Bank account manager (BCM) can be said to be a bridge between banks and customers. Its main job is to take customers as the center, handle intermediate business such as deposits and loans of customers, and be responsible for maintaining customer relations.

Bank account manager is a professional technician who is engaged in market analysis, customer relationship management, marketing service plan planning and implementation, and directly serves customers (as a special enterprise, bank account manager refers to bank sales staff).

As a representative of the external business of the financial industry with rich connotations, by concentrating various available resources within commercial banks, we will vigorously market financial products to target customers, provide high-quality financial services, and build a bridge for communication and relationship development between banks and enterprises; It is the source of bank's strategic decision-making and product innovation, and the main executor to realize the overall development strategy and goal of the bank.

The service target industries of this position are diverse, and the diversified needs of customers for credit, settlement and wealth management lead to the diversity and comprehensiveness of marketing means and professional skills that account managers need to master. Account managers need to have a good knowledge base in economy, finance, finance, law, taxation, marketing, public relations, psychology and so on to do a good job in customer management and service.

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Because the account manager has rich customer resources, high professional quality and customer service ability, the salary is quite good. Especially for banks, it is very important to develop and stabilize depositors because of the fierce competition between other financial institutions and banks. In the long run, the development prospects of account managers are also very promising. Account managers are generally developed from bank loan officers.

The account manager is the key figure in the banking service and the window in the banking service window. It plays an important role in maintaining customers, tapping customer potential, expanding customers and improving customer loyalty. The professional qualification certification of bank account manager (BCM) provides systematic professional theoretical knowledge training for those who are currently engaged in the position of bank account manager and those who intend to engage in the position of bank account manager.

References:

Account Manager of Baidu Encyclopedia Bank