At the beginning of the National Day, the price reduction news of the domestic Tesla Model 3 instantly flooded the Internet. According to Tesla China’s official website on October 1, the domestic Model 3 standard battery life upgraded version after subsidies The price dropped from 271,550 yuan to 249,900 yuan, and the pure electric range was upgraded from 445 kilometers to 468 kilometers; the price of the domestic Model 3 long-range rear-wheel drive version was reduced by 34,150 yuan to 309,900 yuan. It is worth noting that Tesla Model 3 has been adjusted for the seventh time since it was launched in China in 2009, with a comprehensive price reduction of more than 100,000 yuan. The author has to admire Tesla's ability to "cut leeks".
A Xiamen Tesla Model 3 driver on a forum revealed his experience of being cut to the extreme. The car owner disclosed a screenshot of a private message between himself and the salesman. The originally scheduled pick-up time for the car was September 24, but it was temporarily adjusted one day in advance. When Tesla announced the price reduction on October 1, it was already the eighth day after picking up the car. Tesla promised a 7-day return date for those who were dissatisfied with the car. They were deceived and turned into hot leeks. Most importantly, the car owners asked Tesla whether the sales price would be reduced, and the reply they received was that they would not reduce the price. It was simply It’s easy to deceive Chinese consumers.
It is also important to note that even if the new car owner meets Tesla’s 7-day no-reason conditions to return the car, the original Tesla deposit will not be refunded, and the transfer fee of one or two thousand will not be refunded. You also need to pay the money yourself, and the car owner also needs to line up to inspect the car by himself. The process is very complicated. The most important thing is that the car owner cannot buy the reduced-price version of the Tesla model immediately. He must do so after a year. A proper routine ah.
In fact, the author mentioned many unreliable cases of Tesla in previous articles. In terms of the actual product strength of Tesla Model 3, the real selling price should actually be 150,000-200,000 yuan. In this range, many people may think that Tesla’s advanced assisted driving is so powerful, and the price predicted by the author is on the low side, but you must know that Tesla’s advanced assisted driving requires additional payment, and the AP function provided by the original manufacturer It is the L2-level assisted driving function that can be implemented on most new energy vehicles currently. As for the current domestic pure electric vehicles priced at 150,000 to 200,000 yuan, not only do they have a much longer battery life than the Tesla Model 3, but the workmanship of the body is also better, and the safety of the vehicle's power battery is also more reliable.
Especially as the delivery volume of Tesla Model 3 increases, problems caused by poor quality of its own products appear more and more frequently.
The more prominent quality problems of Tesla Model 3 include leakage in the trunk, large and uneven sheet metal seams throughout the car, easy breakage of the charging cover, and easy folding of the sealing strips, which makes it easy for dust to enter. Many Tesla owners have unusual headaches, not to mention the common abnormal noises throughout the Tesla car.
Just a while ago, the steering wheel of Model 3 fell off during driving, which almost caused a serious traffic accident. The manufacturer responded lightly that it was because the bolts were forgotten to be tightened at the factory! The author wants to say that Tesla still sells more than 300,000 yuan, which is completely treating the lives of consumers as a trifling matter.
Especially regarding the several accidents in which Tesla’s advanced assisted driving system failed, Tesla officials did not provide a clear analysis of the accidents. They blamed all the blame on Tesla owners, thinking that the driving was caused by the owners. The issue is related to the incident in Wenzhou where a Tesla lost control and almost killed the car owner. They are still arguing with each other, which is extremely chilling.
As a result, a strange picture emerged. Old Tesla owners were distressed to defend their rights, but prospective car owners were happy. I just estimate that old Tesla owners should look at these new owners with sympathy. You are just the next wave of leeks for Tesla. After all, price reduction of Tesla models is a brand tradition, and I think the current price of Tesla Model?3 The selling price still leaves a lot of room for profit.
And from the perspective of vehicle value retention rate, the continuous price reduction of Tesla Model 3 models is not only affecting the value retention rate of its own brand models, but also defeating the new domestic market that has finally started to be established. Efforts to preserve the value of energy vehicles. As we all know, entering 2020, the pure electric range of current 100,000-200,000 yuan pure electric vehicles on the market has basically exceeded 400 kilometers, and the longest pure electric range is close to 600 kilometers, which can meet the daily needs of most consumers. Demand, the growth of pure electric battery life has entered a relatively flat state, which has a good positive impact on the improvement of the value retention rate of pure electric vehicles. You must know that car owners who bought pure electric vehicles in the past few years almost either sold the car or sold it in tears.
Tesla Model 3 disregards the vital rights and interests of consumers who have purchased it, and unscrupulously cuts prices, which not only greatly damages the interests of car owners, but also makes potential consumers feel miserable about electric vehicles. Value preservation issues, thereby discouraging their desire to buy. This not only affects Tesla's own sales, but is also a serious blow to other new energy vehicle brands.
The author has something to say:
Are leeks delicious? tasty. But Tesla’s leeks taste a little sour.
In the past two days, I came across teacher Han Lu’s Douyin video, which mentioned some complaints he made after long-term use as a Tesla Model? 3 high-performance version owner. In fact, it also truly reflected the special Tesla's level of car manufacturing is actually more of a gimmick than the actual car experience. Many people regard buying a Tesla as buying an electronic technology product, but in fact, a car is a means of transportation. When you drive for a long time, the technology configuration in the car will make you more and more boring. In the end, what car owners really care about is the quality of the vehicle. In terms of driving quality and driving comfort, Tesla is actually far from meeting the real needs of consumers. Therefore, in the face of the situation where Tesla may continue to cut prices, the majority of prospective Tesla owners, do you want to be a "living leek", or do you want to "wait for the victory of the party"?
Produced by the news team of New Energy Intelligence Analysis Network
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.