1. Initial promotion target

(1) Improve website popularity, ALEAX, weight, user registration.

(2) Increase the user's viscosity, pay attention to the user's word of mouth, and create the brand image of Easy Loan.

2. Initial optimization priority

(1) content optimization

(2)SEO optimization

(3) Brand reputation

(4) WeChat promotion

3. Early network analysis

(1) Website positioning: P2P peer-to-peer lending, network microfinance.

(2) Target population: car owners, wage earners, small and medium-sized enterprises, civil servants, white-collar workers or individual industrial and commercial households with stable income.

(3) Website value: The development concept is to provide fast, timely and efficient peer-to-peer lending.

(4) User relationship: borrower-website-investor.

(5) Time mining: the borrower's fastest lending time, ordinary lending time, review period and loan interest rate.

(6) Risk mining: the borrower's maximum loan amount, the borrower's minimum loan amount and the borrower's credit review. Minimum investment amount, return on investment, return period, principal guarantee, investment mode and investment mode of investors.

(7) User experience: user registration mode, user center design, interactive forum, online customer service, website navigation, investment list, VIP plan, optimization plan, security plan, embodied goal and non-embodied goal.

4. At the beginning, the whole idea focused on online network promotion and internal optimization of the website.

General online principle: improve the popularity of the website, improve the PR value of the website, improve the ALEXA ranking of the website, and strive to make the search engine snapshot involving keywords the home page. Raise the website to a new height.

Internal optimization principle: provide high-quality user experience, including adding existing website content and optimizing website details.