"Highly Concerned" Chongqing Bar "Little Frog"
Go back 22 years.
190,80 hours.
7920 days...
It is the early summer night of 1998 AD, the second year of Chongqing's direct administration.
A cute and colorful "little frog" logo appeared on the lintel of a bar in Shapingba District.
A Taiwanese brought a breath of fresh air and introduced new concepts at a critical moment in the transformation and development of Chongqing’s bar industry.
He combines bars and restaurants into one, a perfect combination, using "culture" to promote consumption and "creativity" to lead the trend.
From that moment on, "Little Frog" began to stand out and become famous in the cross-border arena of Chongqing's bars and restaurants.
In the blink of an eye in 22 years, thousands of rivers and mountains have changed.
Today, the "Little Frog" bar has grown from a small brick-and-mortar store that was trying its best alone to become a brand chain group with national influence, regional leadership, and growing gold content year by year.
The swaddling baby grows into a handsome young man with beautiful trees and winds.
Founded in a mountain city and developed in Chongqing, the Shapingba Cultural District is a blessed place and a source of wealth. When the "Little Frog" bar was testing the waters and choosing a location, what they wanted was to be in sync with "culture" and side by side with the "city" Brand origin.
"The fragrance of rice flowers tells of a good harvest, and the sound of frogs sounds heard."
At present, Little Frog Bar is a late bloomer and has accumulated a lot of experience. It is about to be deployed in first-tier provinces and cities across the country. There are also seven or eight chain stores in Chongqing.
Each design is avant-garde and fluttering in the wind.
It is different from Chongqing Jiangbei Bar Street. In addition to using photoelectric, glass, crystal and other equipment to visually create a colorful and dreamy scene, in addition to the implantation of local culture and management concepts, He also has a unique personality and forward thinking.
In particular, it has not forgotten the true nature of its original creation and has worked hard to create the warm and comfortable "little home like jade", which is still as charming and charming as ever, making people fall in love with it.
Is it a bar or a restaurant?
Cross-border creativity can sometimes be dazzling.
Although the lights are dazzling, they are not that noisy and cluttered.
Although the music is explosive, it gives people a waterfall-like pleasure.
Although red wine is charming, beer is also changeable. Experience is fundamental. Each industry has its unique side.
The diverse recipes and selection of wines will make you want to stop and get drunk.
Strange men and women sit around the table in twos and threes, whispering or talking to each other in low voices. Accompanied by the self-service singing station and the contagious performances of the barmates, the singing voices are high or low, and the pitch is urgent or high. Slowly, slowly stirring and rising in the air, condensing and filling the space...
"Since you have seen all the glitz, why not be at ease in the world."
This is a wise saying for many bars to attract customers.
Especially today, when the epidemic breaks out and the future is uncertain, people are stressed and upset. Moderate venting and release are also the key to the gradual recovery of the bar industry.
I raised my head in the haze and re-examined the various people in this dark night bar, while eating, sitting, tasting, and watching...
Drinking together Knowing that a thousand cups are too few, only by making wine can one become a hero.
Mr. Luo Kejun, the current CEO of Little Frog Bar, took over the full management of "Little Frog" after 2000. Today, he is proud of his horse hoof disease, sitting upright and showing extraordinary bearing.
Be confident about the future and remember the past in one go.
During the "push cup", people were dancing and talking about their feelings about the past.
When I "changed the lamp", I was filled with emotions and I was already ready for the future.
The friend in the distance was still chatting happily with her friend. The girl singing on the stage performed an English song vividly and fullly, with a low melody, which gave a sense of catharsis.
A middle-aged man sat on the left side of a friend’s friend, drinking alone and staring in one direction, wondering if he had encountered any obstacles. Wine can relieve worries. I hope everything will change for the better after tonight.
...Selected music, extravagant lights, strange men and women, rising smoke, various emotions and mixed orderly chaos, all give this The night set the tone.
We live in the same city, let’s go to the same place...
The night becomes more and more beautiful...
Toast, Dry the wine...
Leave the stress and worries behind, and resurrect with full blood to welcome the rising sun and the infinitely beautiful tomorrow.
On the evening of July 22, 2020 (the second day of June in the Year of the Rat in the lunar calendar, which is a hot summer day), Yan Laiji went to the "Little Frog" bar on Hanyu Road in Chongqing to meet friends over wine and have a long conversation.