This bosom friend: Hello!
Looking for customers with loan needs, I personally think we should look for them from the following customer groups:
1, the sales point of real estate developers, looking for mortgage customers;
2, car 4S shop, there are many people who need loans to buy a car;
3, wedding companies, married people have a greater demand for funds;
4. In institutions of higher learning, some students need student loans;
In high-tech zone, many enterprises that attract investment need loan support.
I think so much for the time being, for reference only.
I hope my reply can help you, and I wish you a happy job!
Do you know how to drain customers who want to borrow money?
I have also been in sales for many years. Many businesses involve loans, and I have also done loan business for customers. There are also many friends around me who are doing loan work. I hope my answer can help you.
First of all, as the sales of loan business, we should put a correct attitude and do loan business with a positive professional attitude. Generally speaking, the basic salary of loan salesmen is not high, and they mainly rely on the commission of loan sales to realize the increase of income. Therefore, you should take the sales of loan business as your own business, treat this business wholeheartedly with full enthusiasm, and get more for more work. This is only the premise of doing a good job in loan business sales.
Secondly, you should constantly learn the knowledge of loan business and constantly enrich and improve your business ability. Know clearly the loan products you have made, and adjust the direction of loan work in time according to the changes of policies and markets.
Finally, you should know who your loan customer is. Then from what aspects to approach the target customer base, so as to develop more potential customers and do more loan sales.
After you do the above, as long as you work hard enough, your loan sales performance will generally not be very bad. Generally, there are telephone sales, online advertisements, friend introductions, and "sweeping the floor and sweeping the street" to issue business cards. The following mainly introduces the practice of loan business customer base.
First: personal mortgage business customer base development. Mainly personal housing mortgage loans, housing mortgage loans and so on. Such customers are generally large loans. You can cooperate with real estate agents and real estate agents, so that you will get a large number of customers.
Second: the customer base of personal car loan business. Mainly car loans, if you can reach cooperation with car dealers and car salesmen, then your loan business has been half successful.
Third: the development of enterprise customer base. One is the business that enterprises need loans for business development, and the other is the loan business of real estate developers. If there is a developer relationship channel and cooperation is reached, then your loan business need not worry.
Of course, this is just the sales method of loan business I have learned, and of course there are many better methods. I hope my answer will be helpful to your loan business. What other loan business sales experience do you have to share and make progress together? Please leave a message to communicate.
How to develop loan customers
First, the novice customer acquisition method
The following is useless, Baidu looks for it and lends it to God.
1. Offline delivery,
Development is a relatively low-cost method to develop customers. First, find the crowded area, and then distribute the information printed with the loan product amount, term, interest rate, loan conditions and so on to passers-by. Although there will be a certain fee for distribution, once someone consults, the success rate of signing the contract is very high.
2. Peer introduction
In practical work, not every loan customer is suitable for himself. Many times, the list that peers can't make will be shared with other loan officers, so sharing customers with peers has become an indispensable way to develop customers. Accumulate industry contacts and form your own circle of friends in the exhibition industry, which can develop customers efficiently.
Make a lot of phone calls
Most of the salesmen in the loan industry are engaged in telemarketing at the beginning. The customer list provided by the company is often played by many people for many times, or the customer has successfully borrowed money. So, if you want to get interested customers by phone, you need to make a lot of phone calls. If you make too many phone calls, there will always be one or two interested customers, which requires the loan salesman to stick to it and resist the pressure, and you will be half successful.
Second, master the customer acquisition method
1. Horizontal alliance
Horizontal alliance is a sales model that aggregates resources from different industries to achieve win-win and win-win results. If you want to develop more customers, you can't focus on the loan industry. Sales staff in related industries in the loan industry, such as banks, securities companies, insurance, funds, futures, foreign exchange, crude oil, gold and other related industries, usually contact people who deal with money, so they are likely to have customers in need of loans. In addition, in some industries that often need loans, such as real estate and automobile industries, most customers need loans because of the huge transaction amount.
2. Introduction of old customers
To ask loan officers how to develop customers, many of them rely on the introduction of old customers. To maintain a good relationship with old customers, it is best to keep in touch after the list is completed, call back, or send a holiday greeting message. Keep a good relationship with old customers, who may recommend new customers to you. Due to the introduction of old customers, the single rate is generally high.
3. Go to a professional customer platform.
In addition to the traditional offline customer acquisition method, loan officers can also develop customers through the Internet customer acquisition platform. The characteristics of internet platform to acquire customers are: low cost, unlimited geographical area, 24-hour acquisition of customers, very high efficiency, and customers are all customers with loan intentions, with high accuracy, which greatly improves the signing speed of loan salesmen.
How to expand customer resources through car loan
Find the "tipping point" of marketing.
If you want to expand customers, the most scientific way is to find the "tipping point" of marketing, which can play a multiplier role. The tipping point is a book that can be read on Dangdang. He used epidemiological methods to analyze how market information was spread and how popularity was caused. For example, through investigation, in a city with a population of 6.5438+10,000, half of gonorrhea patients came from four blocks, and they took six bars as the main venues, and finally locked in 654.38+ 068 people. This 168 person is the source of infection for thousands of people. How to expand customers is to find the source of infection in marketing, and those who have the most contact with target customers should make efforts from them. Of course, finding this source of infection is a racking process. If telemarketing and slander are physical activities, then this method is mental work. Different products have different channels, and account managers are also divided into corporate, personal, financial management and so on. If you want to do business, then the competent government departments are good. Some government departments often deal with enterprises and are familiar with the situation of enterprises. Getting them to recommend can have an immediate effect. Secondly, there are trade associations, chambers of commerce, fellow villagers' associations and so on. Some people are energetic, positive, more public, willing to do good for everyone and can introduce many customers.
It refers to the loan issued by the lender to the borrower who applies for buying a car, also called automobile mortgage. Object of loan: The borrower must be a permanent resident of the place where the loan bank is located and have full capacity for civil conduct. Loan conditions: the borrower has a stable job, the ability to repay the principal and interest of the loan, and good credit; Can provide recognized assets as collateral or pledge, or a third person with sufficient compensatory ability as a guarantor to repay the principal and interest of the loan and bear joint liability.
This concludes the introduction of the development of auto loan customer groups and the channels for auto loan customers to obtain customers. I wonder if you have found the information you need?