Why did BOCOG choose Yili?

1. The Olympic Games is not only the top sports event in the world today, but also a grand and comprehensive cultural feast. It integrates the highest ideals and pursuits in the world into specific events, reflecting Excellence and success. For the organizers, even if the Olympic Games is a great honor, it is also a world-class review. Excellent organizational skills and world-class quality standards have always tested the organizers of the Olympic Games. The partners and sponsors of the Olympic Games are selected by the International Olympic Committee. In terms of products and services, according to the highest international standards, enterprises that can become sponsors of the Olympic Games are all industry leaders, enterprises that set and lead industry standards, enterprises that have full guarantee and development potential, and enterprises that have the most strength to provide safe and healthy products and quality services.

Second, Yili Group is a leading enterprise in China dairy industry, ranking first in the industry for three consecutive years. From June, 5438 to September, 2005, the main business income exceeded 9 billion yuan, becoming the first dairy enterprise to break through the 10 billion yuan mark, and its brand value ranked first in the dairy industry and even the food industry for two consecutive years, more than 5 billion yuan higher than the second in the industry, becoming a veritable leading enterprise. Yili's achievements were earned by her own efforts, verified by the market, not shouted out, nor artificially created by other means. Rapid development on the basis of stability is Yili's style, and practical work is the innate quality of Yili people, which has cast Yili's leading position in the industry.

3. Milk is the closest food to nature. Many countries in the world stipulate that teenagers must drink milk, and many countries advocate "drinking milk for life" as a specific policy to improve and maintain the national physique. No food has been treated like this. This is because milk is the most nutritious, balanced, easily absorbed by the human body and has the greatest effect on development and health. At the same time, it is suitable for all ages. Experts agree that milk is the closest food to nature. This is the food closest to the Olympic "Green Olympics" concept. Yili is the largest dairy product manufacturer in China. Choosing Erie is choosing nature.

Four. Yili Group has the largest and highest quality milk source. According to the development of domestic aquaculture, Yili Group takes the lead in investing in the construction of milk source bases in the industry, and controls and guarantees the quality of milk sources according to international standards. Over the years, Yili Group has accumulated more than 800 million yuan in cattle loans, paid more than 65.438+00 billion yuan in milk payments, built 654.38+06 pasture parks and more than 65.438+0000 modern milking stations, directly controlling the number of cows. Large-scale milk source base and high-quality milk source have inserted hard wings for the development of Yili Group and provided the most reliable guarantee for Yili Group to serve the 2008 Beijing Olympic Games.

5. Yili Group has the highest level equipment in the industry. Yili Group took the lead in technological transformation in the dairy industry, introduced the most advanced production equipment and technology in the world, and creatively developed products suitable for the tastes and consumption habits of China population, thus driving the rapid development of the entire domestic dairy market. In the process of rapid development, Yili Group has always insisted on introducing the most advanced production equipment and technology in the world, constantly improving its own equipment level and always providing consumers with the safest and most nutritious products. "Dedicating excellent quality and creating a better life" is Yili's unremitting pursuit.

Six, Yili Group has a world-class quality standard system and management system. Yili Group took the lead in carrying out ISO9000 system certification in the industry, and successively passed HACCP certification, green food certification, national inspection-free product certification, QS certification and ISO 14000 environmental system certification, emphasizing "zero quality defects" in quality management. Advanced production equipment and technology, coupled with strict and perfect quality management, ensure the quality of products. Over the years, Yili Group has not had any major quality and safety accidents. Safety and quality have become synonymous with Yili.

Seven, Yili Group is the most qualified enterprise to obtain technical support. Yili Group has a national technical center, a huge team of technicians and the only provincial research institute in China, and its research and development strength is leading in China. Through technological innovation and new product development, we will provide the most reliable guarantee for the safety and sustainable development of our products.

Eight, Yili Group is the company with the most development potential. The development of Yili Group has maintained a high growth rate, especially after liquid milk became the main business of the group, which not only achieved rapid development, but also promoted the rapid growth of the whole industry, and Pan Gang became the "first person in domestic liquid milk". In recent years, although the profit rate of the industry has declined and corporate tax is still heavy, under the leadership of Pan Gang, Yili Group has continuously achieved the best performance in history. From June 5438 to September this year, the sales revenue exceeded 9 billion yuan, exceeding the level of last year. Undoubtedly, it has become the first company in the industry with sales revenue exceeding10 billion yuan. The short supply of the market will enable Yili to maintain a high-speed growth in a long historical period in the future, with great development potential, thus providing long-term support for the normal hosting of the Olympic Games.

Nine, the team of Yili Group has the ability to continue to lead the industry forward. As the "first person of liquid milk in China", Pan Gang is the youngest leader in china dairy, and also the helm of the first 10 billion enterprise in China. I have been working in the dairy industry for more than ten years, and I am not only very familiar with the dairy industry, but also have many years of management experience in managing large-scale comprehensive enterprises, with strong market control ability and overall grasp ability. His judgment and understanding of market trends are clear and strategic. Steady, humble and peaceful, it shows the temperament and courage as an industry leader. The team he leads is young and educated, and it is a knowledge-based team. People-oriented corporate culture concept, teamwork, honesty, efficiency, service and innovative consciousness represent the future development direction of china dairy, and it is a team that dares to fight and is good at fighting. This team is fully capable of doing its own thing and leading china dairy to continue its rapid and healthy development.

Inner Mongolia Yili Industrial Group Co., Ltd. is one of the leading enterprises in china dairy, one of the 520 key industrial enterprises in China, and one of the first batch of 15 1 leading enterprises in agricultural industrialization recognized by eight national ministries.

Yili Group has five business divisions, including liquid milk, cold drinks, milk powder, yogurt and raw milk, and more than 80 subordinate enterprises. More than 600 varieties of 39 products with halal characteristics, such as "Yili" brand ice cream, ice cream, milk powder, milk tea powder, sterile milk and yogurt, have passed the green food certification of the National Green Food Development Center. Yili ice cream and ice cream ranked first in the country for ten consecutive years; Yili UHT sterilized milk has been ranked first in China since 2000. The production and sales of Yili milk powder and milk tea powder have been in the top three in China, and they have become the first in the industry since the second quarter of 2005.

In 2004, Yili Group realized the main business income of 8.735 billion yuan, an increase of 38.67% over the previous year. The total assets reached 4.85 billion yuan, the total profit was 379 million yuan and the net profit was 239 million yuan. Earnings per share is 0.6 1 yuan.

In 2005, faced with the rapid development of dairy industry and fierce market competition, Yili Group continued to base itself on dairy industry, vigorously integrated resources and took various effective measures to make the company continue to show the momentum of rapid growth. In the first half of 2005, Yili completed its main business income of 5.659 billion yuan, a year-on-year increase of 30.29%, ranking first in the industry; The profit from main business was 654.38+683 million yuan, up by 25.13% year-on-year; The total profit was 279 million yuan, a year-on-year increase of12.45%; Net profit 1.7 1 100 million yuan, up 1.48% year-on-year, achieving the best performance in history.

Yili Group has the largest high-quality milk source base in China-Hohhot in Inner Mongolia, Hulunbeier Grassland in Heilongjiang and Dorbert Grassland, which ensures the natural quality of Yili products. Yili took the lead in implementing the mode of "company+farmers" and established the business model of "decentralized feeding, centralized milking, high quality and good price, and comprehensive service", which ensured a high-quality and sufficient milk source. Up to now, Yili Group has invested more than 800 million yuan in the construction of standardized milk stations and cow communities in the milk source base, making the construction and management of the milk source base intensive and modern.

In 2003, Yili Group started the early demonstration project of modern pasture garden. The construction of this project has further improved the scale and quality of dairy farming, changed from large-scale and small-scale to small-scale dairy farming, followed a scientific, standardized and intensive dairy farming road, established a more stable high-quality and high-yield milk source base, and created a brand-new model of dairy farming and high-quality milk source base construction in china dairy.

High-quality products should not only have high-quality milk sources, but also have advanced technical equipment and research and development systems. Starting from 1999, Yili Group invested more than 800 million yuan to start the technical transformation project of dairy industry in an all-round way: it invested 260 million yuan to establish the largest and most advanced ultra-high temperature sterilized milk production base in China, and fully introduced advanced GEA aseptic milk processing equipment from Germany and Tetra Pak ultra-high temperature sterilized milk packaging line from Sweden to realize automatic production in the whole production process; Invest 654.38+0.5 billion yuan to build a new advanced milk powder production base with the largest single-line production capacity and the most advanced technology in Asia; The establishment of secondary R&D systems, such as the R&D center of the Group and the technical centers of the four major business divisions, indicates that Yili has an internationally advanced technical R&D center. High-quality milk source, advanced technical equipment and first-class R&D system are the most solid guarantee for the quality of Yili products.

Yili Group Company has not only achieved good results, but also produced great social benefits. The construction of milk source base has driven millions of farmers out of poverty and become rich. The development of enterprises has created hundreds of thousands of jobs for the society, paid more than 2 billion yuan in taxes to the government, and provided tens of millions of yuan in dairy farming risk funds to the government, which has effectively promoted the process of agricultural industrialization in surrounding areas, greatly promoted the development of related industries in surrounding areas, and promoted the rapid development of local economy, which has been widely praised by the society.

In order to further improve the core competitiveness of enterprises, Yili Group has successively established its own production bases in central and western Inner Mongolia, Beijing, Shanghai, Tianjin, Guangdong, Heilongjiang, Hebei, Shaanxi and other places through acquisition, merger, asset reorganization and trusteeship, and the scale of enterprises has expanded rapidly.

On July 28th, 2005, Yili Group's largest production base in China and even Asia was completed and put into operation in Jinchuan Development Zone, Hohhot. The new industrial park has introduced world-class equipment and technology to produce all kinds of high value-added dairy products, and its automation and advanced degree are the highest in Asia. The construction of the park will lay a solid foundation for Yili to enter the top 20 dairy industries in the world.

Today's Yili Group, facing the challenge of global economic integration, puts forward the concept of "making China market with global resources", implements the management concept of "people-oriented", takes "efficiency, teamwork, innovation, loyalty/honesty and service" as its core corporate culture, and takes continuous innovation and the pursuit of healthy human life as its own responsibility, and strives to enter the world dairy industry in 20 12 years.

The following is a summary of Yili's major honors in 2004 and 2005.

In 2004:

On June 5438+ 10, 2004, "Yili" brand series of ice cream, ice cream, milk powder, milk tea and ultra-high temperature aseptic milk were recognized as "China consumers' reliable products in shopping quality" by China Light Industry Product Quality Assurance Center.

In February, 2004, according to the statistics of China Business Federation and China National Business Information Center on the sales of goods in major shopping malls, supermarket chains and electrical specialty stores in China, the "Yili Liquid Milk" produced by Yili Group ranked first in the domestic market of liquid milk products in China in 2003.

In March, 2004, the National Development and Reform Commission, the Ministry of Finance, the General Administration of Customs and State Taxation Administration of The People's Republic of China jointly issued an announcement (No.15, 2004), which announced the tenth batch of national enterprise technology centers, and the technology centers of Yili Group were on the list.

In April, 2004, the Survey Report on Brand Awareness Index of China Market Advantage Enterprises published by China Business News Competitiveness Forum showed that Haier brand owned by Qingdao Haier and Yili brand owned by Inner Mongolia Yili Group ranked in the top ten of the brand awareness index respectively, and other brands in the top ten were well-known foreign brands.

In April 2004, on the eve of International Labor Day, Yili Group won the "National Labor Day Award", which is the only dairy enterprise in the whole autonomous region to win this honor.

In April 2004, Yili Group was awarded as "National Advanced Private Enterprise in Employment and Social Security" in the "National Commendation Activity for Advanced Private Enterprises in Employment and Social Security" jointly organized by the Ministry of Labor and Social Security and the All-China Federation of Industry and Commerce.

In April, 2004, Yili Group won the title of big taxpayer of food enterprises in Inner Mongolia Autonomous Region again, ranking seventh among all enterprises in the region, up three places from the previous year.

In April, 2004, China National Intellectual Property Administration announced (Guo Ban Fa Guan Zi [2004]No. 12) the second batch of "National Patent Pilot Units of Enterprises and Institutions", and Yili Group became the first and only dairy enterprise in China to receive this honor.

In April, 2004, Yili Group was awarded as "Developing Innovative Excellent Enterprise" and "Entrepreneurial Entrepreneur" in Inner Mongolia Autonomous Region.

In June, 2004, at the high-level seminar of Shanghai cold drink market, "Yili Xue Qian Story" and "Yili Niuzunqiao" ice cream were rated as "Top Ten New Cold Drink Products Worth Tasting in 2004".

In June, 2004, Yili Group was selected as the "Top 50 Most Developing Listed Companies in China" for the sixth time in a row.

In June, 2004, Yili ranked 38th among the 500 most valuable brands in China with a brand value of 65.438+02.787 billion yuan, ranking first in the food industry in China.

In August, 2004, after strict examination by China Consumers Association, Yili Milk Food Co., Ltd. became the first enterprise in the domestic milk tablet industry to be awarded the title of "Integrity Unit" by China Consumers Association.

In August 2004, Yili Group was selected as one of the top 500 Chinese enterprises in 2004, ranking 276th.

In September 2004, Yili Group won the title of "2004 China 10 Listed Companies 10 Enterprises with Strong Competitiveness".

In September, 2004, Yili Group won the title of National Top Ten Enterprise Model Unit for Food Safety.

In September, 2004, Yili Group was named as one of the top 500 enterprise groups in China in 2003.

On June 5438- 10, 2004, Yili Group, as the chief of the dairy industry, ranked 179 among the national 1000 production enterprises in 2004, ranking first in the domestic dairy industry.

In June 2004, Yili Group won the national key leading enterprise again.

From June 5438 to October 2004 10, Yili Group became the top four enterprises in Inner Mongolia Autonomous Region with the main business income of 6.299 billion yuan.

From June 2004 +2004 10, Yili Group was selected as one of the top 100 competitive enterprises in China in 2004, ranking 80th.

In June 2004, Yili was awarded the "Annual Growth Award of China Stock Market in 2004".

In June 2004, Yili Group won the title of "Big Taxpayer" in Hohhot.

In 2005:

From June, 5438 to October, 2005/kloc-0, "Yili" brand won the title of "Top Ten Influential Brands of Dairy Products in China".

In March, 2005, Yili Group won the first place in liquid milk sales and the title of "leading brand" at the 9th national marketing leading brand information conference sponsored by China Industrial Enterprise Information Publishing Center of National Bureau of Statistics.

In March 2005, Yili Group was awarded the title of "Top 100 Enterprises in China Food Industry in 2004" by the Industrial Traffic Statistics Department of the National Bureau of Statistics and the China Food Industry Association.

In April 2005, "Yili" became "my favorite China brand of CCTV in 2005". In the simultaneous consumer survey, the vote rate was far ahead of all other brands in the food industry, ranking first in the food industry.

In August, 2005, Yili Group was selected as the "Top 50 Most Developing Listed Companies in China" for the seventh time in a row.

In August, 2005, Yili ranked 4th1with the brand value of1361200 million yuan in the China 500 most valuable brands, and continued to rank first in the food industry in China.