Entrepreneurship is a means to accelerate economic development, take the lead in realizing a well-off society in an all-round way, and realize entrepreneurs' self-worth and social value. Only by establishing clear entrepreneurial goals and choosing the right path can entrepreneurship succeed. ? Unity of knowledge and action? Successful entrepreneurship is the dream of entrepreneurs, and it needs opportunities, efforts and other internal and external factors. No factor can work alone, and the experience of every successful person is difficult to copy, but successful entrepreneurship should implement the "unity of knowledge and action" in thought and action. The "knowledge" here is what kind of entrepreneurial goal I want to achieve? What kind of enterprises need to be established? What risks do such enterprises need to bear? "Action" is how to achieve the goal through action, that is, execution. Knowledge is the beginning of action, and knowledge of action is success. ? In the process of starting a business, entrepreneurs must constantly ask themselves: What is my goal? Can the road I am taking now lead me to the ultimate goal? Does this mean that the road is right? If entrepreneurs don't have the goal of "knowing", then the path of action is definitely uncertain and the direction is not clear. Knowing and doing are different, how can such a venture succeed? "Unity of knowledge and action", in other words, "think big and start small". ? Some entrepreneurs only know how to work hard all day, regard themselves as an ordinary employee, get caught up in a lot of daily chores, be good at "small things" and ignore "big things", instead of "doing things" on the basis of "knowledge", and end up like a fool who has no time to achieve his career. Some entrepreneurs are ambitious, not pragmatic and not solid. They talk clearly about "long-term planning" and act rashly. As a result, their goals can't come true. The integration of knowledge and practice is an essential quality for entrepreneurs, which needs to be achieved through cooperation among members of the entrepreneurial team. ? Take local materials? Facing the vast market, how to find the starting point of starting your own business? For entrepreneurs below counties and cities, the entrepreneurial path they choose is often different from that of city people. Focusing on local resources or characteristic industries, using local materials has become the correct choice for "township" people to start their own businesses successfully. Taizhou's private economy is so developed because it began to use local materials and chose "two waters plus one" as its entrepreneurial project. ? Aquatic products and fruits are the specialties of Taizhou, so it is relatively easy to run individual processing enterprises. Look at Taizhou again. Xiqiao Town is the "hometown of violin". 350,000 violins are produced every year, accounting for about 60% of the national output and 20% of the global output. The annual output value of the industry exceeds 300 million yuan. Yexu Town is the "hometown of sports equipment". There are more than 50 sports equipment production and sales enterprises/kloc-0, with an annual output value of more than 200 million. These two towns are becoming bigger and stronger around local characteristic industries. There are also many characteristic industries in our city, but there are not many enterprises that use local materials to become bigger and stronger. This is exactly the entrepreneurial space that needs to be developed and the entrepreneurial resources that need to be developed urgently. ? The "things" of local materials can be tangible characteristic industries, characteristic resources or intangible resources. For example, a folk song, a legend, a story, an allusion and even a few folk proverbs, as long as they are valuable, can give birth to a commodity, an industry and a famous brand. The problem is that entrepreneurs should have a vision of discovery and innovative ideas, and should study them carefully and explore them in depth. Entrepreneurial culture should be concrete. For example, as far as "tourism culture", "teaching aid culture" and "gourmet culture" are concerned, it is not concrete, practical and cultural to develop related industries and produce products with cultural characteristics with these cultures as the center. ? Industrial cluster? A township leader once suggested that Shihe people get rich by developing supplementary education industries. Why can't we do it? It is not impossible, but it may not be successful. The supplementary teaching industry was not originally a characteristic industry of Shihe, but the development of supplementary teaching industry in Shihe has an important feature: clustering. Ten years of entrepreneurship has formed the advantages of today's industrial clusters and has strong competitiveness. No matter which township, it is impossible to produce teaching AIDS in a short time and reach the scale, variety, quality, brand and sales network of the world peace. To start a business, of course, it is not necessary to choose teaching AIDS, but to choose industrial clusters according to the path. Why? Because this has been proved to be the road to success by practice in many parts of the country. ? Take Shaoxing Textile as an example. There are nearly 4000 enterprises in the city doing textiles. Some specialize in raw materials, some in printing and dyeing, and some in sales. Because of the fine division of labor, each enterprise is very specialized, which is conducive to improving quality, reducing costs and innovating technology. This kind of industrial cluster has rapidly formed a competitive advantage in China and even in the world through the specialization of a single enterprise and the integration of the whole region, and through the small size of a single enterprise and the large size of the whole region. It is worth mentioning that Huai 'an has a good foundation and conditions for developing industrial clusters, but so far no industrial cluster has caught up with Shihe's supplementary industries. What is the reason? It is worth thinking by leaders and entrepreneurs at all levels. ? Make a mountain out of a molehill If someone suggests that you start a business by making nail clippers, you may think it's a joke. Can you make money by producing "small commodities" such as nail clippers? However, it turns out that you are wrong. Small commodities can still be made into big industries, big markets and big money. This is the way to make a mountain out of a molehill. By 2002, liang wang, a successful entrepreneur and nail clipper in China, had realized the annual sales of durable consumer goods nail clippers with an average unit price of just over two yuan, of which more than half came from the international market. The entrepreneurial path of "making a mountain out of a molehill" has long been verified by the rapid development of Wenzhou private economy. ? Why does "making a mountain out of a molehill" succeed? Liang said that the big boss is unwilling to do it, and the small boss can't do it. Because the market is small, there is no room for big capital, so the big boss looks down on it, just like "there is no tiger in the mountain, and the monkey is called the king"; Small bosses generally only tinker, get quick success, and have no awareness and ability of product innovation, brand building and maintenance. The "small problems" in life are almost everywhere, and the market gap will always exist. The problem is that entrepreneurs should change their ideas, don't think it is useless to catch a "small problem", and firmly believe that the market is developed. Doing small business requires unremitting persistence. If the quantity of small commodities is large, it will not only reduce the cost, but also produce the cluster effect. It is not easy to "make a mountain out of a molehill", and "make a mountain out of a molehill" should have the spirit of "killing the chicken with one knife". ? Out of thin air? Without local resources, technical expertise and advantages, can entrepreneurs explore a successful way to start a business? Wenzhou people's answer is that out of thin air. Wenzhou has a remote geographical location and poor resources, and Wenzhou enterprises themselves do not have much technology and talents. However, relying on the market-oriented mind and means, Wenzhou private enterprises have successfully allocated and gathered various production resources for their own use, and have repeatedly created amazing "zero resources phenomenon", "zero technology phenomenon" and "zero production phenomenon". Local experts said in an interview in Wenzhou that Wenzhou people make money by new ideas, new ideas and new methods, by being able to endure hardships and by being flexible. ? The so-called "out of nothing" is not without merit, some are entrepreneurial spirit, some are market economy minds. This is the most important and scarce. "Only creativity is the real capital, and the rest are resources." Without emancipating the mind, weak market awareness and backward market means, it is absolutely impossible to develop a "zero-resource economy" that is "out of nothing". Entrepreneurship is adventure on the one hand and down-to-earth on the other. Entrepreneurs should have a keen market instinct, be able to see blank spots in the turbid market, have foresight sensitivity, and do it without hesitation after seeing it clearly. ? Brand * * * Enjoy? Market economy is brand economy, and enterprises without brands can only be unknown. Any startup wants to create its own brand. In a sense, the success of starting a business is the success of cultivating brands. However, it is difficult for a startup to build a resounding brand. How to find a correct way to build a brand with short cycle and low cost? This is the brand * * *. ? The so-called brand enjoyment refers to the market competition strategy that several enterprises use the same brand to form overall advantages based on the correlation of their products or services. Entrepreneurial enterprises with limited resources can form a consortium with the same brand as the link, carry out brand promotion, effectively reduce costs, increase marginal benefits, and easily form scale benefits of brand awareness and reputation. ? How to implement the brand enjoyment strategy? First of all, we must determine the brand's product portfolio, technical service standards and target market positioning; The second is to find * * * sharing partners, find a certain number of enterprises that meet the brand positioning conditions, and reach a brand * * * sharing agreement on a voluntary basis; Then expand brand influence and pay attention to brand protection. ? Resource integration? What does entrepreneurship need? Resources. Almost all entrepreneurs are not without resources before starting a business, but looking for resources and integrating resources in starting a business. A large number of entrepreneurial facts have proved that resource integration is an important path to entrepreneurial success. Last year, the annual output value of Zhejiang Zheng Tai Group was 1 10 billion yuan, but in July 1984, when Nan Cunhui took the lead, it was only a family workshop factory with an annual output value of only 10 billion yuan. ? Last year, "Zheng Tai" ranked fifth in the comprehensive strength of private enterprises in China. What is its "trick" The key lies in the continuous integration of resources. In the integration of resources, "Zheng Tai" has rapidly become bigger and stronger, becoming a modern enterprise. Start-ups need different resources, but the way to integrate resources is basically the same, that is, cooperation. Seek resources through cooperation and accelerate development through cooperation. ? Upstream? The impulse to start a business is to dare to challenge the status quo. Two operators with similar abilities in a state-owned enterprise, one feels that his ability is constrained in the state-owned enterprise, so he challenges the status quo. In the early 1980 s, he started his own business in the sea, and now he is worth tens of millions; Another person doesn't have the courage to start a business in the sea and still works in the original enterprise. As a result, he left his job because of the business depression. ? Why is the income gap between two people with similar abilities so large? Why are there two different work results? The important reason is that two people have very different choices of opportunities. People who are willing to take risks dare to go upstream, and generally have strong ability to choose opportunities, so the risk and return are high. Nowadays, people who seek stationarity risk are not alone. Before starting a business, you asked if there was any risk. As soon as I heard of the risk, I went downstream. Where is entrepreneurship? Entrepreneurship is risky, and all entrepreneurs are adventurers. The essence of market economy is to affirm scarcity. The scarcer things are, the more valuable they are. The third of the top ten qualities of China Baifu is adventure, which is also scarce and therefore valuable. ? Money is scattered and people are gathered? The money mentioned here refers to equity, which means that the more dispersed the equity, the more cohesive people will be; The more concentrated the equity, the fewer people are willing to come to your enterprise. Some entrepreneurs always want to fully own the ownership and equity of the whole company after establishing their own enterprises, so as not to let the equity be dispersed. As a result, all employees in the company are "wage earners". This kind of "money gathering" brings "people scattered"? Technical talents can't be introduced, management talents can't stay, and even ordinary employees are working day by day. When interviewing private enterprises in Zhejiang, what I heard most was how to make all employees "loyal and dedicated", because this is a big problem related to the sustainable development of enterprises. Require employees to be loyal and dedicated, and its foundation is * * *. Property rights, technology, management, talents, environment and public relations are all very important to the development and growth of an enterprise. Under the trend of diversified ownership forms and diversified property rights structure, it is a successful path for entrepreneurial enterprises to gather talents through the relative dispersion of equity. ? Go your own way? After starting a business, entrepreneurs often put forward such requirements: they want to be better than their competitors in all aspects, and think that only by being "all-round" can their business succeed. In fact, it is impossible to achieve "omnipotence", and omnipotence is often impossible. It is difficult for any enterprise to achieve perfection in all aspects, which is higher than its competitors. The success of start-ups is recognized by the market, not by competitors. It's important to go your own way. ? The success of some enterprises is due to the effective implementation of innovative ideas, while the success of some enterprises lies only in products, services and prices. The survey found that successful entrepreneurship has no * * * characteristics. Some people are good at communication, some are dull and silent, some are good at analysis, some are intuitive, some are cautious, some are aggressive, some know how to avoid risks, some are willing to take risks, some are highly authorized, and some monopolize power. It is important to give full play to the strengths and temperament of entrepreneurs, maintain their entrepreneurial passion as always, and unremittingly exert their entrepreneurial spirit. ?