Lambasted the small enterprises that won the bid to fish in troubled waters in an attempt to share a piece of the policy of home appliances going to the countryside.
The newspaper specifically named some unscrupulous washing machine enterprises, who are good at making an issue of women and registered trademarks such as "Happy Wife", "Good Wife" and "Clever Wife".
One Ningbo company named its product "A Prince Loves His Wife".
The boss of this enterprise looks at his father's millions. He may be a prince, but I'm afraid he loves his wife.
He is Wang, the chairman who is penniless and in debt of hundreds of millions.
Confucius said: It's hard to raise a female villain. If you are near, you are inferior. If you are far away, you will complain.
The "woman" mentioned by Confucius refers to an ignorant woman with little education and limited mind and vision in ancient times.
Wang, his wife, does not belong to this category.
It can be seen from a series of neat operations such as her decisive divorce, transfer of property and overhead finance that she is not an ordinary woman.
On the other hand, Wang is arrogant and extravagant, and he is really a "villain" who indulges in hard work.
He started from 2 million, just 10 years, with a wealth of 400 million.
Then in a few shorter years, it went bankrupt quickly and owed a huge debt of 400 million.
Some people say that he was planted in the hands of women; Others think it is a mistake in business decision.
Let's take a look at the advantages and disadvantages of this rich second generation.
1972, Wang was born in Sanjie Village, Cixi City, Zhejiang Province.
Although I didn't reincarnate into a rich family, I was lucky to have a good father.
Father Wang Hongqing, with the help of reform and opening up, joined the business community and became the first wave of the times, accumulating millions of property.
A wealthy family made Wang live a constantly chauffeured life when he was a teenager.
But the material level has gone up, but the ideological level has not improved.
The most fundamental difference between the rich and the nouveau riche lies in their emphasis on education.
Parents are too busy making big money to take care of their carefree son.
Never ask about his studies, just provide them with delicious food and drinks.
And Wang Yin also thinks that he is not a learning material. Hastily finished high school life and joined the army directly.
1993, Wang, aged 2 1, retired to work in the nail factory run by his father, mainly responsible for material procurement.
Perhaps it is due to the training and shaping of the army, or it is suddenly grown up and sensible.
Wang did a good job under the leadership of his father and accumulated some management experience in a down-to-earth manner.
Seeing my son make a makeover, he doesn't look like he used to spend money lavishly.
Wang Fu was relieved and found him a smart and beautiful daughter-in-law while the iron was hot.
I hope he can live a good life and pursue his career.
Maybe in the future, we can follow in his father's footsteps and make the family group bigger and stronger.
Wang doesn't think so much as his father does. He walks step by step, always restless in his heart, always thinking about what he has done.
In the 1990s, Wang saw that the home appliance market was becoming increasingly popular, and he felt that the opportunity had come.
He had the idea of setting up a new portal and starting his own business.
So he asked his father to separate.
Wang Fu expected that his mind had been made up, so he generously gave him 2 million yuan as start-up capital and set aside 10 mu to build a factory for him, fully supporting his son's entrepreneurial dream.
1997, after a period of preparation.
Wang's electric fan factory has a prosperous business, and before the new products have a firm foothold, he went on to start the heater production line.
He judged that now that the home appliance market is on fire, one more production line can make more money.
The small household appliances in the factory are fashionable in appearance and avant-garde in design, which is very suitable for Wang's taste.
Then, he learned from other companies and waited for customers to order at home.
From the beginning, we can see that Wang pursues the extreme management policy of "more is better", while ignoring the market capacity.
Unsurprisingly, the unsold electric fans and heaters were returned in batches, and the backlog was eaten in the warehouse under the congenital defects of no contacts, no publicity and no research.
When Wang started his first business, he lost everything.
Fortunately, at this time, he also knows how to introspect and thinks that there are two reasons for failure:
Others can sit still because they have passed the stage of investigation and sales.
With a certain customer base, we now have the capital of "waiting for the rabbit";
Excessive pursuit of product trends directly increases production costs.
As a result, the price is beyond the affordability of consumers, forgetting that not everyone is as rich as his family;
Wang grew up ignorant of human sufferings and mistakenly thought that society would follow him and do whatever he wanted like his family.
However, when we were in prison, we tried our best and lost 2 million yuan, which made him understand the "sinister" world for the first time:
"I still have no experience. Only by creating cost-effective products can I be recognized by the market."
After finding the reason, the 27-year-old Wang borrowed tens of thousands of dollars from his family to prepare for a comeback.
This failure, for him, is just a stumbling block on the road to success.
Money makes things easy. As long as his father supports him, he will not be defeated anywhere.
After fighting, Wang learned his lesson.
This time, he honestly went to the market for in-depth research, and then selected the water dispenser, a promising blue ocean field;
At the same time, adhere to the development direction of small profits but quick turnover, and set production by sales, and restrain expansion.
At that time, several other factories were put into production, and a water dispenser could make a profit of more than 100 yuan.
The first batch of 40 water dispensers produced by Wang only earned 50 yuan.
In the favorable market where supply is less than demand, Wang's practice of rushing to the beach has achieved remarkable results, which soon opened up the sales situation with superior cost performance and attracted a number of stable customers.
In the first half of 1999, Wang cautiously tried out 10000 water dispensers, and controlled the average profit of each water dispenser within 30 yuan.
According to good market feedback, by the second half of this year.
He decisively put into production in large quantities, won by quantity, quickly seized the consumer market and formed economies of scale.
The factory sold an astonishing 500 thousand units that year, which not only recovered the losses and costs in one fell swoop, but also earned a lot of money.
In 2000, Wang, who started his business for only three years, formally established Ningbo Danone Electric Appliance Company.
Later, Wang did not stop expanding. On the one hand, he maintained the deep scale strategy of setting up more factories and opening more lines;
On the one hand, we launched a horizontal March towards the household appliances with relatively high technology content, and invested more than 10 million to develop double-barrel washing machines.
Wang copied and pasted the successful model of low price and low profit, which made the washing machine, a fresh and high-grade household appliance, enter thousands of households, and the sales volume reached a considerable 50 thousand units that year.
In 2003, he invested more than 40 million yuan to expand the factory building, acquire equipment and design, and expand the production capacity of drinking fountains and washing machines to 700,000 and 6,543,800+5,000 respectively.
In 2004, the company began to cooperate with Hisense, Weili and other well-known domestic large enterprises to order their production;
At the same time, the company's products go abroad and glow in overseas markets, and exports once accounted for 1/3 of the total sales.
Wang is very business-minded, and his abacus is very clear:
"30% of the products are oriented to the international market; 40%-50% OEM domestic first-and second-tier brands; About 30% do independent products. "
This diversified business model is called "three pillars" by him.
This can not only optimize the integration of resources, achieve complementary advantages, win-win cooperation, but also prevent the risk of single delivery.
In 2007, Wang started the refrigerator project and soon became another "printing money" production line besides washing machines, with an annual sales volume of tens of thousands.
At this point, Wang's highlight moment has arrived.
After ten years' struggle, the original 2 million yuan in his hand turned over and over, and it became 400 million, which successfully reached the peak of his life.
This year, he was only 35 years old.
With a successful career and a net worth of hundreds of millions, he became a veritable rich second generation.
He proudly said, "Profits have doubled every year. In ten years, from 2 million to 400 million, assets have doubled. "
As the saying goes, prosperity will decline, but in the next few years, Wang's luck is still good, and the company is still in full swing.
Yes, father Wang declined.
In 2008, Wang Hongqing died.
The biggest backer collapsed, and Wang was very sad.
To show filial piety, he built a luxurious cemetery for his father:
Two mighty lions stand on both sides of the tombstone, and a stone carving Wolong perches beside it, which is huge and eye-catching.
However, Wang's luxurious style did not begin at this time, but was already visible many years ago.
He likes luxury cars very much. In the era when everyone was still riding a bicycle, he had sat firmly in the back leather chair and traveled in a high-profile way.
At the time of 1998, Wang was the first person who bought a Santana despite the failure of his first venture.
In the second year, I started with a Buick, followed by buy buy, and bought S-class Mercedes-Benz, BMW, Porsche and other luxury mounts one after another, and parked the garage to the full, large-scale car exhibition hall.
If it is to show off, it can be reluctantly explained as the need to save face and show off.
Then, spending money like water in private personal life shows that this is the essence.
Wang began to wear 1.6 million pieces of Italian custom-made brand-name clothes, unless it was expensive, he would not buy it;
From time to time, I will fly abroad for high-end travel, enjoy life and experience life;
Even drinking mugs cost thousands of dollars each.
Wang pursues the leisure principle of combining work and rest. To this end, he spent millions to build a fake stone pavilion next to his office and dug an open-air swimming pool for his baby daughter.
It's like a paradise.
The office furniture is all imported high-grade goods from abroad, which seems to be worthy of his dignity of hundreds of millions of net worth.
Of course, playing alone is not as good as playing with others. In order to "boost the morale of the army", Wang Yin Da did not hesitate to throw money at the company.
In 2008, Wang took out 400 million yuan he earned, got 300 million yuan from the bank mortgage loan, and spent huge sums of money to shoot 300 mu of land to build Daneng Industrial Park.
He is full of lofty sentiments and determined to build a leading high-standard pioneer park in China.
One of Wang's high standards is that the decoration can't be bad.
In addition to the general facilities, there are pavilions and rockeries in the park, striving to create a garden-level beautiful office environment for employees.
This big money-burning project, which took four years to complete, covers an area of 350,000 square meters. The oversized factory attracted 13 high-quality electrical appliances companies to stay.
Thousands of employees come in and out every day, which is a thriving scene.
Wang's generosity not only solved the employment problem of thousands of local people, but also contributed a lot of financial revenue to the government.
For this reason, he has been rated as an outstanding entrepreneur in Cixi for many times, and he is well-known in Baxiang, Li Si.
Fire is cooking oil, flowers are in full bloom, and Wang's grand plan is still thriving.
At the end of 2007, the state piloted the policy of home appliances going to the countryside.
Farmers can get a certain percentage of financial subsidies as long as they buy household appliances.
This is a policy of benefiting the people to stimulate domestic demand and rural consumption, and it is also a once-in-a-century opportunity for the development and rise of large and small household appliance enterprises.
After hearing the news, Wang Yin Dafeng immediately ordered all production lines to be started in an all-round way to further expand the scale and produce as much as possible.
He will make another fortune with the help of the east wind of the times.
With the development of the company, more and more talents are needed.
It's a pity that Wang has no culture and doesn't know much about talents.
He naively thought, "I'd rather trust my relatives than outsiders, at least my relatives won't lie to me."
He ignores that outsiders may get together for the benefit, and relatives will turn against each other because of love besides the benefit.
Wang first let his smart and beautiful wife be the chief financial officer and take full control of the company's financial power;
Later, I couldn't stand the pillow breeze and let a wave of family members settle in the factory.
At that time, an employee who worked hard in the company for six years before being promoted to supervisor complained:
"The quality control regulations I have painstakingly formulated are not as good as Mr. Wang as a warehouse manager."
Factories sometimes report quality problems, and Wang Yin will also hand them over to the following departments for handling, but I don't know that the people who have problems and the people who handle them are often the same people.
At one time, the company received many complaints and returns.
After verification, it was the relatives of the purchasing director who took kickbacks from suppliers and used inferior parts with high quality and high price, which led to problems in the whole batch of products.
From purchasing to marketing, the power of the husband's family is everywhere.
The curse has been planted, and Wang is still indulging in bigger and stronger fantasies.
If there is a problem with internal management, it can also be solved by putting righteousness above family members.
But if you don't see the situation clearly and move forward blindly, you will accelerate your decline.
In fact, for a short time, I seemed to realize Wang's crisis.
At the end of 2008, when he was interviewed by Cixi News Network, he said thoughtfully:
"Compared with big brands, we do have gaps such as short marketing channels, low service level and weak brand influence."
He speaks very well and has a comprehensive and correct understanding of his own shortcomings.
However, this is only a short time.
There is still a long way to go between knowing and doing, and Wang's profound understanding of it seems to remain in his mouth.
Under the internal and external troubles, the defeat has long been doomed.
In 20 13, the policy of home appliances going to the countryside came to an abrupt end, the tide faded, and Wang suddenly found himself swimming naked.
At that time, it was reported that "a large number of small and medium-sized enterprises went to the countryside to grab the market, which may trigger a new round of reshuffle and disorderly competition in the rural market."
With the "disorderly competition" of low price, Wang did earn some real money under the policy;
But it was also "shuffled" because of the low quality corresponding to the low price.
He only saw the short-term benefits in the first half of the year, so he started production non-stop and regarded the inventory full of pits and valleys as banknotes.
To make matters worse, quality problems emerge one after another, and products "sell more and more".
The goods can't be sold, the supplier's payment can't be settled, the bank urges repayment, and Wang's capital chain is about to break.
Cut the gordian knot, finally, his wife Wang made a move and gave him a fatal blow.
Although husband and wife are birds in the same forest, they fly separately when the disaster comes.
But Wang Yinda and his wife have a son and a daughter. How can a wife be so rude for the sake of children?
After all, Wang Yin made it himself.
It's hard to escape the curse that "men become bad when they have money", and the whole city knows that they are married.
The company is in danger, and his salvation is not to enter the factory for treatment, but to invest in Xiaomi's gentle hometown.
I thought that after a good sleep, tomorrow is another brand-new day.
My wife, who has always been gentle and virtuous, was furious when she learned about this. After crying for many times, she took the most practical sanctions:
She used the identity of the company's chief financial officer to transfer all the funds effortlessly, leaving only 2000 yuan for Wang.
This time, the cash flow was completely blocked, and the company owed 300 million yuan to the bank and 654.38 billion yuan to the supplier.
On 20 15, his wife filed an application for divorce from Wang.
In August of that year, Danone Electric Company, which was once infinitely brilliant, completely closed down.
In just two or three years, Wang has changed from a respected "Mr. Wang" to an insolvent "Lao Lai".
In desperation, in order to pay off his debts, Wang sold many luxury houses, beloved cars and expensive watches at low prices.
At one time, a set of 1.6 million yuan high-definition suits could only be locked in the closet, which has been replaced by 60 yuan on the street.
But the hole is too big, even if it is so frugal, it is a drop in the bucket.
Because he didn't get a bank loan, he was detained for one month in May 20 17 and released on bail pending trial.
He was later sentenced to three years in prison and suspended for four years.
Therefore, wearing a guilty body, he has to go to the community to press his fingerprints every month to ensure that he has never left Cixi City, which is equivalent to limiting his personal freedom to some extent.
At the same time, many suppliers who couldn't get the money joined forces and broke into Wang's company to ask for accounts.
Noisy quarrel every day, want to die.
In particular, the collective debt collection from 2065438 to February 2009 showed Wang the strength of the once-prosperous cooperators:
"Some suppliers don't come forward and directly let the elderly at home come to me for money in wheelchairs;
Others simply brought a rice cooker and cooked it at my place, ready to fight a protracted war. "
In March of that year, the industrial park and several factories under Wang's name were auctioned by the court according to law, and the proceeds paid off some bank debts.
Hundreds of thousands of square meters of factories, the court asked him to move empty within three months, otherwise he was detained again.
Therefore, he desperately depreciated and sold all the equipment, only seeking to get rid of it as soon as possible, so as not to be jailed again.
Wang's eyes were dim, and he said, "I have been doing business since I was a child, and I have worked hard for 20 years, and the business I have done has become empty overnight. This is the fall of life, and it becomes empty overnight. "
He repeated the words "a night sky" as if it were incredible and too clear.
Who is the chief culprit in all this emptiness?
Is the policy unpredictable, or is the people's heart even more unpredictable?
The external environment is only an objective factor. If you make good use of it, you can make a fortune, just as he made a fortune from it.
On the contrary, if you go against the trend or ignore it, you will be decisively abandoned by the market.
The so-called fate is just whether you can actively adapt to the trend of the times.
Nowadays, the once luxurious industrial park hall has been deserted and filled with sundries;
President Wang's desk is covered with dust, and the window glass is broken and incomplete;
The exclusive swimming pool specially built for the daughter who likes to play with water has long been drained and covered with moss and weeds;
The hanging garden where he and his family used to play for a nap has been ruined and desolate.
At first, in order to manage the company conveniently, Wang put his home in the office on the sixth floor.
Similarly, it has undergone painstaking renovation, carved columns and painted buildings, and antique calligraphy and painting are dazzling.
He also lives with his mother and enjoys family happiness.
Now, everything is taken back by fate. The elderly mother lives in her sister's house, and he and his girlfriend rent a house outside.
Yes, Wang is still very fond of him.
After he went bankrupt, he was introduced to this girlfriend and they hit it off.
But at first, my girlfriend didn't know that Wang was the chairman of the group worth hundreds of millions. He didn't know his true identity until he was taken away and locked up for a month.
It is commendable that his girlfriend is not far away from him.
Or stick to his side and spend the hard days with him without knowing when it will end.
Later, with the help of my friend Wang,
Reuse some old equipment in the park and restore a production line, and all the income earned will be used to pay off debts first.
He said: "From 20 16, the company is slowly running in, and in the end, it is paying off debts, but the debts will never be finished."
This debt is large. In addition to hundreds of millions on the surface, there are many relatives and friends of his ex-wife. He doesn't even know how much money he borrowed in his own name.
In retrospect, whenever he wanted to read the books, his ex-wife refused for various reasons, and now he just woke up a little:
It turns out that all disasters have long been warned, but he didn't pay attention to safety.
1997-2007, from 2 million to 400 million net profit, Wang struggled for 10 years;
From 2008 to 20 13, the company made a profit of 400 million to a debt of 300 million, with a debt of10 million, and all its assets lost.
Total * * * consumption of 800 million, he only took five years.
However, it is not intended to annotate Wang's life:
"I believe that in a few years, I will make a comeback and create greater glories."
This is the last sentence he left for the interview camera in May 20 19.
General Patton said: The measure of a person's success is not when he stands at the peak, but his resilience after falling from the peak to the bottom.
Success or failure is only a moment, and the road to success or failure is paved by yourself.
Thirty years east of the river and thirty years west of the river, what will happen in the future is still in my own hands.
Life is full of ups and downs. I only hope that after the disaster, you and I can both have strong resilience to rebirth after the disaster.
Author: Zhu Xiaochang &; Mimictic fish