As soon as the report came out, it caused a sensation in the whole network and directly pushed Angel to the top of hot search. Is event marketing behind it? :
And the heat is far more than twice that of the second place. How deep is the routine behind Angel's sudden popularity? We analyze it step by step.
The activity officially started on the evening of165438+1October 9, and the first article was "Hawick Lau Angel's Room Alone for 4 Hours in the Late Night".
Then Hawick Lau cheated, and the news that Hawick Lau and Yang Mi divorced went viral on the Internet.
First of all, Yang Mi came out to clarify.
Some netizens said: Well, now it's Yang Mi's hype, but Yang Mi is wrong.
Next came to Liu Yaohui:
Say the signal is bad, which means you admit your mistake.
As soon as Weibo came out, Yang Mi immediately forwarded it to Weibo to show his trust.
The point is, the angel hasn't said anything at this stage. Let's take a look at the hot trends in Yang Mi and Hawick Lau after this wave.
The hot spots of the two have risen rapidly, and this wave of event marketing has become.
When everyone thought the event was over, the last protagonist angel would appear.
After the incident broke out, Angel remained basically silent (let Hawick Lau and Yang Mi pretend first). Three days later, Angel made an exclusive response: she never interfered in anyone's marriage, and she had no marriage history. Instantly rekindle the dying flame and transfer it to yourself. At this moment, there is the scene we just started! Become the center of hot spots
The focus of attention has directly soared from more than 10,000 per day to more than one million, and the growth rate has exceeded 1.000%.
Finally, let's review:
Through this incident, all three people have become topics, and the soaring range is very large. It must be planned by someone behind it (it can be seen from some small details that there are still many mistakes and omissions)
Who is the best beneficiary in the end?
It must be: angel!