People who regularly brush Tik Tok should find that Huang Xiaoming (Barbecue Shop), Sean (Barbecue Shop), Du Haitao, Orfila (Hot Pot Restaurant), Michael Chen (Hot Pot Restaurant), Guan Xiaotong (Tea Shop), Jerry Lee (Noodle Restaurant) and other stars have all gone to Chengdu to open stores, and Chengdu is full of stars, so why do these stars open stores one after another? Why did you gather in Chengdu?
Why do stars open stores? In fact, if we dig deep into the shareholders of the above-mentioned star stores, we will find that the newly opened restaurants of Huang Xiaoming, Michael Chen, Sean and Guan Xiaotong all have a major shareholder: Sichuan Shan Zhi Brand Co., Ltd., who is the legal representative of this company? Why can he hold shares in restaurants with multiple stars? Luo Yi is actually the owner of Sichuan Tan Duck Blood Hot Pot. The main reason why stars cooperate with them is mutual benefit!
Mature catering companies provide management and food supply, and star shares help promote business, which is a very routine business operation. As for why you choose a restaurant, first, the catering industry has a low threshold and a small investment. Even if you lose money, it is within the tolerance of the star; Moreover, choosing to cooperate with mature catering enterprises, stars only need to be responsible for promotion, and don't have to worry about management, which is a good choice for amateur stars.
Second, the profit rate of the catering industry is relatively high. The profit rate of the general catering industry can reach at least 30%, or even more than 50%. As long as there are enough customers, the income will be considerable (look at the founder of Haidilao, who has become the richest man in Singapore after immigration), and with the blessing of stars, generally, such restaurants maintain a good flow of people as long as the taste is not too bad.
Why do you want to gather in Chengdu? As the saying goes, there is no smoke without fire! There are 334 prefecture-level cities to choose from. Why do stars choose Chengdu one after another? Is it a preference for Chengdu? Obviously impossible, after all, capital is profit-seeking, and the reason for choosing Chengdu is nothing more than interest.
In order to reduce the impact of the epidemic on the economy and promote people's consumption, in 2020, Sichuan Province will be exempt from value-added tax for the catering industry in the whole province, and will still be exempt from value-added tax for the catering industry of the group; In addition, in order to stimulate economic development and meet the capital needs of small and micro enterprises in the catering industry, Chengdu has launched a credit-free fireworks loan, which can increase liquidity and reduce investment. What's the harm to stars? Therefore, it is understandable that stars get together and run to Chengdu.
It is risky for a star to open a shop. In fact, stars should be more cautious when investing in opening stores. Popularity is like a double-edged sword. The shop he participated in was exposed to plagiarism, even if he was not a decision maker, it would greatly affect his image. What's more, the stars are still using their popularity to promote their stores.
Singer Joker Xue went to a chain restaurant to apologize. Before, many friends went to Wan Li to punch in, but they were exposed to food safety problems.
It's easier for a star to open a shop, but how to operate and make the products and services provided to customers willing may be what they should really think about.
After all, even the stars with top traffic can't escape the logic and essence of business. If we only rely on short-term traffic introduction or the stunt of star opening a store to attract customers, I am afraid it will be a matter of time before we close the door.