However, Xiaomi has not announced where its headquarters and car factory are located. During the long waiting time, rumors about Xiaomi's land acquisition and factory construction continued. Wuhan, Chengdu, Hefei, Shanghai, Beijing and Xi have successively cooperated with Xiaomi Automobile. Although every "gossip" is orderly, Xiaomi Group has never responded positively.
Who will spend Xiaomi's car? It is still unknown.
What can Xiaomi car bring?
Why is Xiaomi car so popular? In fact, the root cause may not be how awesome Xiaomi is, but because the automobile industry itself is important enough.
Automobile industry, for a country, is the lifeblood of industry. For a city, it is a huge upstream and downstream industrial chain. Upstream auto parts, downstream auto sales, maintenance, finance and other services can bring vitality and vitality to a city.
Far from it, it is said that Tesla was introduced to Shanghai a few years ago, and a factory was built in one year, and new energy vehicles were exported to Europe in three years. Around Tesla Shanghai factory, the industrial chain of new energy vehicles has been gradually established. It is three kilometers away from the Tesla factory, and all its upstream enterprises have won the electronics factory.
Recently, Contemporary Ampere Technology Co., Ltd., the largest power battery enterprise in China, also signed a contract with the Shanghai Municipal Government. The two sides will comprehensively deepen cooperation in the field of new energy and build a new factory in Shanghai Lingang to supply Tesla.
Contemporary Ampere Technology Co., Ltd. signed a contract with Shanghai.
The arrival of Tesla has brought a large number of new energy-related enterprises to Shanghai Lingang. According to Wu Xiaohua, deputy secretary of the Party Working Committee of Lingang New Area, there are more than 100 intelligent new energy vehicle-related enterprises in the new area, which are distributed in the fields of complete vehicles, body parts and power systems. This year, the total investment involved is about 30 billion yuan, and more than 30 billion yuan is concentrated on talking about projects. "It is planned that by 2025, the scale of intelligent new energy vehicle industry will exceed 300 billion yuan, accounting for 4/5 of Shanghai."
Shanghai attracted Tesla and hatched a new energy industry base. When a city wins Xiaomi, it also has the opportunity to copy Tesla's deeds and create a new energy industry chain out of thin air.
The six major cities have their own advantages.
Many cities want Xiaomi cars, among which Wuhan, Shanghai and Beijing have the greatest hopes. Needless to say, Lei Jun himself is a native of Xiantao, Hubei Province, and studied at Wuhan University. He himself has deep feelings for Wuhan.
Xiaomi Wuhan head office
From the perspective of automobile manufacturing alone, Wuhan does have many advantages. Wuhan is one of the important automobile industrial bases in China, and Dongfeng Motor ranks among the best in automobile production and sales every year. When Xiaomi Automobile settles in Wuhan, it is likely to choose Dongfeng Motor as the main engine factory. In view of the enthusiastic attitude of the Wuhan municipal government, it should not be a problem to reach cooperation.
Weilai settled in Hefei
Compared with Wuhan, the chances of Hefu, Chenghe Xi 'an are slightly smaller. In the development of new energy vehicles, Hefei can be said to be a star city. In the most dangerous time, it invested heavily in Weilai and achieved a rich return on investment. In the layout of new energy vehicles, Hefei has gathered a large number of leading enterprises such as Weilai, Jianghuai, Chery, An Kai, Volkswagen and Weimar. In addition, there are a large number of upstream enterprises of new energy vehicles in Hefei, such as Guo Xuan Hi-Tech. Judging from the industrial chain maturity of new energy vehicles, Hefei is even better than Wuhan.
Last month, independent sources such as Anhui Hi-tech Investment Source reported that the State-owned Assets Supervision and Administration Commission of Anhui Province was in contact with Xiaomi Automobile and intended to introduce Xiaomi Automobile to Hefei. Insiders of Jianghuai Automobile also revealed that Jianghuai Automobile has the opportunity to OEM Xiaomi Automobile. The first model of Xiaomi Automobile may focus on the market below 200,000 yuan and will lay out the power exchange business.
Jianghuai Automobile has always been Weilai Automobile OEM and has mature experience in automobile OEM business. If Xiaomi chooses Hefei and Jianghuai automobile, it will reduce a lot of resistance to a certain extent and can build a real Xiaomi automobile in the shortest time.
Among the three cities in the second echelon, Chengdu and Xi 'an have little chance. At present, it seems that the local government is also actively introducing Xiaomi cars, but there are not many advantages except preferential policies. On the contrary, Beijing and Shanghai are two first-tier cities with advantages that other cities do not have. Maybe they will overtake in this competition and win the project of Xiaomi Automobile.
Let's look at Shanghai, the largest automobile city in China. Shanghai Volkswagen, Shanghai GM, Tesla and Weilai, from traditional automobile manufacturers to new energy manufacturers, all have their headquarters in Shanghai.
Last month, Xiaomi official website released hundreds of recruitment information related to the automobile industry, including vehicle dynamics performance development experts, CFD simulation analysis experts, aerodynamic development experts, etc., all in Xuhui District.
Of course, it is obviously unscientific to analyze the positioning of Xiaomi Automobile only by recruitment information. After all, Xiaomi Automobile released auto-related jobs in Beijing earlier.
Perhaps the biggest disadvantage of introducing Xiaomi into Shanghai is the preferential policies. When Tesla was introduced, Shanghai granted a large piece of land for the first time, gave many preferential loans, and granted Tesla sole proprietorship. This kind of treatment is simply unique. Compared with the industry leader like Tesla, Xiaomi Automobile currently has only one plan, R&D personnel are still recruiting, and there are almost no core technologies. In the face of such a start-up, Shanghai may not be able to come up with any attractive offers.
Beijing, Xiaomi's final choice?
Six major cities compete for the location of Xiaomi automobile, and Chengdu and Xi 'an have taken the lead. There are already new energy automobile enterprises in Shanghai and Hefei, and Xiaomi Automobile can only be regarded as icing on the cake for them. Then, the remaining Wuhan and Beijing will become the two most likely cities.
Xiaomi is headquartered in Beijing and its second headquarters is in Wuhan. These two cities have a lot to do with Xiaomi. In terms of soft and hard strength, Beijing obviously has greater advantages.
First of all, Beijing is the largest sales market for new energy vehicles in China. When Xiaomi settled in Beijing, he could get a large number of users and fans nearby.
Secondly, there are many Internet resources in Beijing, but few new energy vehicle factories. The ideal factory in Beijing has not yet started, and smart travel companies such as Baidu Apollo and Ma Xiao Zhixing have not established production bases in Beijing. If Xiaomi Automobile Factory is located in Beijing, it can bring a large number of upstream and downstream enterprises like Tesla, and even bring a complete industrial chain of new energy vehicles to Beijing.
Secondly, new energy vehicles involve a lot of autonomous driving and intelligent work. As the city with the largest concentration of Internet enterprises in China, Beijing is not short of talents. Companies such as Baidu and Ma Xiao Zhixing have devoted themselves to the research of autonomous driving for many years, and accumulated countless experienced employees. The entire Beijing autonomous driving talent reserve is quite strong.
Finally, BAIC New Energy can provide OEM services for Xiaomi. Half a year ago, Xiaohe was in "The price is 65438+ 10,000, do you dare to buy a Xiaomi car?" Beiqi Blue Valley Magna has mature technology, and its autonomous driving technology has reached L2.5, so it has the best chance to become a millet automobile foundry. If Xiaomi Automobile Company really settles in Beijing, it only needs to do a good job in research and development, and the first Xiaomi automobile will be built soon.
Judging from the latest news, Xiaomi's settlement in Beijing seems to be a foregone conclusion, and it may not be long before it will be officially released. After more than half a year's struggle, the settlement problem of Xiaomi Automobile has finally come to an end. Next, Xiaomi Automobile should focus on automobile research and development. The prototype of Xiaomi automobile is gestating in the computer of Xiaomi automobile engineer. Maybe it won't be long before we can see its true meaning!
Source: Google, Xiaomi official website, pixabay