Three selected excellent plans for planning store celebration activities (corporate anniversary event planning plan)

In order to ensure that things or work are carried out scientifically and orderly, it is often necessary to prepare a specific and detailed plan in advance , highly targeted plans. The content of the plan is mostly from superiors to subordinates or involves relatively large-scale work. It is generally issued in the form of a "file header". How should the plan be formulated? The following are three selected excellent plans for planning store celebrations that I have collected for you (corporate anniversary event planning plans). You are welcome to share them.

Three selected excellent plans for planning store celebrations (corporate anniversary event planning plan) 1

1. Foreword:

To Huahaoyueyue, who leads the trend of the wedding era As far as the wedding etiquette planning agency is concerned, whether its opening activities are novel and unique, that is, "can it win a big victory in the first battle", give the people of Jieshou City a refreshing feeling and finally become a hit? Getting a head start and establishing a strong foothold has a crucial impact.

Jieshou City Huahaoyueyue Wedding Etiquette Planning Agency is located in the Dafengche Boutique City on Jiefang Fourth Street, Jieshou City. It is in a prosperous area of ??the city, and the Dafengche Boutique City where it belongs has a certain trend influence in the city. , so it has innate advantages and related high-quality hardware facilities. As long as it starts operations through appropriate market methods, it will definitely produce good market benefits.

2. The method and purpose of this activity:

In this activity, we adopt a hierarchical operation method of "stimulating popularity, creating business atmosphere, and precipitating business opportunities" to generate both Sensational scenes and real turnover should be the starting point of this event. To stimulate popularity, use concierge actions, outdoor SHOW, and news to build momentum. To create business momentum, use relevant promotional activities (concierge, festivals, etc.) Lucky), use the method of buy low, get high, and extend the transaction to achieve the best results when it comes to precipitating business opportunities.

3. Planning ideas for the overall structure of the opening ceremony:

The company plans this event to break the conventional model of previous celebrations and will be held at different venues. Purpose 1: Break through the restriction of small impact on the opening ceremony area; Purpose 2: Attract people from all walks of life in Jieshou City to the store of Huahao Yueyuan Wedding Etiquette Planning Agency.

The overall framework of this event is to make the wedding scene dreamy, novel and joyful. Combine the wedding format with the dual festive atmosphere of the opening ceremony. In order to achieve the purpose of gathering popularity and expanding the popularity of Huahaoyueyuan Wedding Ceremony Planning Organization.

(Conduct simultaneous wedding show SHOW and on-site audience interactive games to continue to maintain popularity and promote on-site sales.)

4. Opening celebration activities of Huahaoyueyue Wedding Etiquette Planning Agency

1. Time: August 16 and 17, 20xx (the celebration process progress time control table will be formulated separately depending on the specific situation)

2. Location: First Tianjie Shopping Center Gate The front square on the second day, Jieshou City Government Central Square

3. Arrangement of characters for the opening ceremony: bride and groom, emcee, one flyer clerk, two wedding on-site supervisors, one service staff

emcee Announce the opening of the Huahaoyueyue Wedding Etiquette Planning Agency and the start of the wedding ceremony, with trumpeters playing music (time: three minutes).

Firecrackers went off, the master of ceremonies announced the start of the wedding, and the groom and wedding car set off.

Go all the way to the Huahao Yueyuan store (with two clerks distributing opening promotional materials, this activity runs throughout the opening ceremony)

The groom arrives at the bride’s place: the groom kneels down to the bride Kneel down to propose marriage, present a bouquet, and carry the bride into the car. The performance of trumpeters and music (10 minutes, aimed at attracting the public)

The bride and groom and all the personnel went to the live show together.

The master of ceremonies announced the start of the wedding.

Newlyweds enter: (little angels lead the way, follow-up lights create effects, groomsmen and bridesmaids throw flower petals, set off small fireworks on the road, and set off wedding march) Newlyweds exchange tokens (design the way the ring appears) Witnesses give a speech and ask the newlyweds about their wishes Kiss each other and drink wine (background music I do); the couple lights a happy candle holder (background music); pours sweet champagne (background music); the bride turns her back to the unmarried woman and throws the bouquet (background music).

The emcee explained the significance of this type of wedding and the service scope of the Huahaoyueyuan Wedding Ceremony Planning Agency.

The signboard of the Huahaoyueyuan Wedding Ceremony Planning Agency in Jieshou City was covered with red cloth, and in the sound of blessings, The manager of the company unveiled the red cloth and the emcee loudly announced: (Background music) Jieshou Huahaoyueyuan Wedding Etiquette Planning Agency has opened with great success and a lot of money. Firecrackers went off.

Display relevant on-site wedding pictures (projector and screen) to accept on-site consultation and orders.

5. Opening Ceremony of Huahaoyueyue Wedding Etiquette Planning Agency

1. Scene layout:

Opening event flyer

A. Quantity: 5000 sheets

B. Specification: A4 color page double-sided

C. Material: paper

D. Content: (to be determined)

E. Area: Relevant residential areas in the urban area, rural towns and villages around the city

T-shaped background table

A. Quantity: one

B. Specifications: 3 meters high and 6 meters wide

C. Content: Pink ice silk, purple yarn, six LED light tubes on the front and back, two luminous trees on one side, candle holders on the left, champagne tower on the right, and 6 large heart-shaped stages placed in front of it Cold fireworks

The arch is pink in front, once again the square pavilion is decorated with red gauze, and then there is a golden carpet, all of which are led by luminous light tubes

D. Layout: tables under the stage 4 stools and 16 stools for invited unmarried guests to sit on and a leaflet on the table

Welcome card

A. Design your own to welcome guests

B. Take photos of the new couple

C. Create a theme display

Professional audio

A. Quantity: one set

B. Description: Professional (professional staff will be deployed to ensure smooth sound quality)

C. Location: Side of the main venue

Professional performance show (see the sixth performance item on the next page for specific arrangements) Description)

A. Quantity: 4 pairs (depending on the number of wedding dresses)

B. Description: Men and women with good figure, good looks and good temperament display different types of wedding dresses

C. Location: Main venue performance stage

2. On-site staff arrangement:

A. On-site commander: (Responsible for the command and deployment of all staff , process control, handling emergencies, etc.)

B. On-site deputy commander: (Cooperate with the general commander to be responsible for the command, deployment, process control, handling of emergencies, etc. of all on-site staff)

C. On-site coordination team: (Responsible for on-site power connection management, execution and control of the wedding ceremony, connection of celebration ceremony processes and good cooperation between different groups, etc.)

D. Performance team: (Responsible for Throughout the ceremony and ceremony, the sound effects should be brought into full play, as well as the coordination and interactive effects of performance activities and games, etc.)

　3. List of required items and budget (see attached table).

6. Opening Ceremony of Huahaoyueyue Wedding Etiquette Planning Agency

Based on the planning of this performance, it was decided to organize 4 pairs of men and women with different characteristics to implement the performance.

To activate the atmosphere of the scene:

1. Model team:

(This performance team performs in the form of a display of various Chinese and foreign wedding gifts. Number of people: 4 men and 4 women (Youth, fashion, beauty) - (Major suppliers can be invited to jointly sponsor, and the brand name will be announced orally by the host during the event)

While displaying the wedding dress, the host can explain the meaning of the dress and suit the character , suitable for relevant introductions to the venue.

2. Band group:

Performer: xxx band

Number of people: 3--4 people (electronic piano player, Guitarist, drummer, vocalist).

Performance content: Songs and music suitable for happy weddings

There will be a lot of logistical support in the specific operation of this event. The work needs to be given sufficient attention, and the quality of the logistics support work will directly affect the success or failure of this activity:

1. Activity funding arrangement:

The funds required for the activity should be specified Dedicated personnel will be responsible for the management. After determining the plan, ensure sufficient funds for the event to ensure the smooth implementation of the event.

2. Security and emergency measures and traffic order on the day of the event:

Equipment number. A security guard will conduct comprehensive monitoring of the event site.

3. Electrician:

The main venue is equipped with a professional electrician to check and maintain electricity to ensure normal speech and broadcasting of the ceremony.

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7. Opening promotion plan:

In view of the current situation of Huahaoyueyuan Wedding Etiquette Planning Organization, the following promotion planning proposals are proposed during the opening period:

Activities generated: In order to achieve As mentioned earlier, the purpose of ensuring both popularity and sales is to break out of the traditional "opening celebration, xx discount for the whole audience" old model, and sacrifice part of the gross profit in exchange for higher sales to ensure that the company will come. Hard-earned popularity and business momentum, and at the same time, higher sales are a guarantee of confidence for operators and sellers

1. "On-site order" promotion activity (this time). Promotional activity core)

Activity format: Customers place an order on the spot and pay a larger amount (1,000 yuan/RMB) as a deposit, and the customer can enjoy a 25% discount on the total wedding price.

2. "On-site order" promotion activities:

Activity format: Customers place orders on the spot and pay a certain (500 yuan/RMB) deposit, and customers can enjoy a 15% discount on the total wedding price.

3. Promotional activities during the "opening period"

For customers who have not placed an order or placed an order on the spot, as long as they place an order at the store within one month of the opening of the institution, they can enjoy a certain discount 10% off the total wedding price.

5. Other interactive knowledge answering games (specific details to be determined, will be provided separately).

6. Partial promotional activities carried out by other suppliers must be coordinated with the overall situation.

8. Advertising media placement and arrangements for the opening ceremony of the Huahaoyueyuan Wedding Etiquette Planning Agency in Jieshou City:

Invite local TV stations to shoot on the day of the event, and edit it during the opening period The promotion will be broadcast during prime time on television stations during the month.

1. Printed advertisements: leaflets, gift bags...

2. Electric vehicle body advertisements: (Details to be determined, will be provided separately)

3 , Outdoor large-scale street sign advertising: (the specific location is to be determined, and it will be provided separately)

4. Radio advertising: (the specific location is to be determined, and it will be provided separately)

5. Advertising content: (the specific location is to be determined, and it will be provided separately) Provided)

6. Game content: (to be provided) Three selected excellent plans for planning store celebration activities (corporate anniversary event planning plan) 2

1. Activity theme: Brilliant Ten Two years of integrity last forever - 12th anniversary store celebration in the new century

2. Event time: December 29 (Tuesday) - January 3 (Sunday) for 6 days

3. Activity content:

★, 12th store anniversary *** Get 20 for every 100 you spend

In the Year of the Tiger, the tiger is powerful. During the event, clothing and department store products will be sold. If you spend over 100, you will get 20 yuan of store celebration coupons, and then you will get 20 yuan of Huacheng food coupons, and so on. If you spend more than 100, you will get 10 yuan of store celebration coupons, and then you will get 20 yuan of Huacheng food coupons, and so on.

(It is expressly stated that the products do not participate in the event, the membership card points are normal, the store anniversary coupons are valid for the whole building, and are valid during the event)

★, The supermarket is more affordable after the store celebrates 12 years

During the event, the supermarket will launch store celebration promotions, Year of the Tiger exchange activities, and special sales, store celebration sales, store celebration recommendations and other value-for-money products are waiting for you. The prices will definitely make your heart beat...

In addition to supermarkets In addition to eggs and rice, with a one-time purchase of 39 yuan or more, you can redeem the following with the redemption coupon:

1. Original price of 1 liter of Vida soy sauce: 11. 50 yuan/bottle. Exchange price: 7. 99 yuan/bottle.

2. Original price of Baixiang instant noodles: 18.00 yuan/box Exchange price: 12.90 yuan/box

3. Original price of 628g Diaopai soap powder: 6.30 yuan/box Bag exchange price: 3.99 yuan/bag

4. Original price of 34cm stainless steel basin: 6.80 yuan/piece Exchange price: 3.99 yuan/piece

5. Shuanghui bubbles Original price of noodle partner: 5.00 yuan/piece. Exchange price: 3.40 yuan/piece (can be exchanged for 2 packs at a time)

★, Celebrate the New Century Together

Any time in 1 Customers born on January 1st (no age limit) will receive a birthday cake with the original and copy of their ID card. (Limited quantity, while supplies last)

★、A word of gold - a reward for "catching" good ideas

If you have any good ideas or suggestions for our shopping mall advertising slogans, Please write it down and hand it to the main service desk on the first floor. Participants will receive a beautiful gift. The best creative idea will be rewarded with 500 yuan (store celebration coupon) and will be announced in the "New Century People" newspaper.

★、Twelve glorious years of integrity will last forever - "Thank you for accompanying me all the way/Solicitation of honest opinions"

When time flows quietly, when flowers bloom in color, spring grows and summer grows, it means It grows and matures, harvests in autumn and hides in winter, intertwining simplicity and magnificence. It has been 12 years of ups and downs because you have been with me all the way.

The old year is about to pass and the new year is coming. On the occasion of the 12th birthday of the new century, listening to your voice is to serve you better and to be stronger in the new century. growth, from December 29, 20xx to January 3, 20xx, the managers of the New Century Shopping Plaza store and People's Shopping Center personally sat in the hall to hold the "Thank you for accompanying me/Soliciting opinions" activity to listen to your valuable opinions and suggestions.

Customers who participate in this event will receive an exquisite gift. Customers who put forward constructive comments or suggestions and adopt them will be rewarded with goods worth about 1,000 yuan, and will be given a reward in the next month. The New Century newspaper "New Century People" published the list.

He was also hired as a part-time supervisor of Rizhao New Century Commercial Building Co., Ltd. to plan three outstanding plans for store celebration activities (corporate anniversary event planning plan) 3

1. Background and significance of the event

Faced with the fierce competition in the xx supermarket industry, how can we take advantage of the full moon to carry out a series of promotional activities to help the xx store gain a foothold in the xx market, expand brand influence, and achieve the purpose of increasing and driving sales? This promotion must solve subject.

2. The name and positioning of the event

The name of this event is: "Celebrating the full moon with ultra-low prices sweeping xx, and big rewards and full moon gifts for you to choose from." With the theme of fresh food "Happy Morning Market" and "Safety Evening Market" as the starting points, more than 100 ultra-low-end shocking in-field promotions are combined to create a warm atmosphere for the full moon celebration, allowing consumers to truly feel the xx Affordable and convenient.

3. Activity process and development

Activity time: February 24, 20xx - March 5, 20xx

Activity layout:

1. Make a huge banner above the store entrance, 26.80 meters x 5.5 meters.

2. Put a rainbow bridge in front of the door. (4 days)

3. 40 activity POP signs (forming a full moon celebration corridor).

4. 20,000 copies of the special issue of the DM Post for the Full Moon Celebration (110 items with shocking price in the post will be used as special store celebration prices)

5. Event posters: According to the size of the event poster column.

One of the series of activities: celebrating the full moon at super low prices from morning to night.

Surprise 1. Happy morning market of fresh food:

Event time: February 24th - March 5th, 20xx, 7:00 - 9:00 in the morning.

Activity method: xx Supermarket will select 15-20 ultra-low-price products every morning during the activity for consumers to choose from. For detailed prices, please see the daily special price information column at the entrance of xx supermarket.

Surprise 2. Fresh food Christmas dinner:

Event time: February 24th - March 5th, 20xx, 18.00-21.00pm

Event method: xx Supermarket offers a 50% discount on all vegetables every night during the event, dedicating real benefits to the vast number of consumers in xx. For details, please see the internal price information of xx Supermarket.

The second series of activities: Big feedback and full moon gifts for you to choose from.

Surprise 1. Lucky bonus of 100, and level 8 gifts for you to choose from.

Event time: February 24th to February 26th, 20xx.

Event method: During the event, customers and friends who purchase more than 30 yuan in xx supermarket can redeem the prize once at the event site with a single receipt of the day; customers and friends who purchase more than 70 yuan can redeem the prize once at the event site; The prize can be transferred 2 times; customers and friends who have purchased more than 100 yuan can transfer the prize 3 times, and a single receipt is limited to 3 times. 100 wins,

Prize transfer details: Under the guidance of supermarket staff, customers can lightly press the button with their hands. After the turntable completes, they can obtain the corresponding prize specified in the area where the pointer tip stays. .

Prize setting: *** divided into 8 levels:

Zone 1 prize: Little Sheep pure cotton four-piece set (code: 14020474) quantity 6 sets

Zone 2 prizes: 5L Fulinmen edible blending oil (code: 05070139) quantity 10 bottles

Zone 3 prizes: 600G Want Want gift pack (code: 03260110) quantity 20 packets

Zone 4 Prize: Xian Bu Zuo Eight Years Old (Glass Bottle) (Code: 06040152) Quantity 3

Region 5 Prize: 650G Diao Brand Phosphorus-Free Laundry Detergent (Code: 11070255) Quantity 40 Packs

Region 6 prize: Coca-Cola Vanilla 500ML (code: 02010282) quantity 60 bottles

Zone 7 prize: Diaopai transparent laundry soap 138G (code: 11360005) quantity 200 yuan

Prizes for area 8: paper tubes (directly sent from suppliers). The tentative number of prizes is 4,000 tubes.

Surprise 2. There are surprises when you go shopping at a higher level, and there are gifts when you go up one level.

Activity time: March 3rd to March 5th, 20xx.

Activity method: During the activity period, any customer who purchases more than 15 yuan on the second floor can go to the supermarket with the shopping receipt of the day (after the supermarket staff confirms that they have purchased the goods on the second floor) Receive a small exquisite gift at the supermarket service counter, 500 copies per day, while supplies last.

Small gifts: xxx jewelry: 12991460 (Purchase price: 1.5 yuan)

Surprise 3: 3,000 membership cards are given away - the benefits are visible

Event time: February 24th - March 5th, 20xx

Event method: Any customer who visits xx supermarket and purchases more than 25 yuan during the event can apply for a xx supermarket membership card for free (worth 30 yuan) Yuan) per ticket, allowing you to enjoy the membership price all year round.

Operations of the Marketing Department:

1. Provide decorative items for the outfield and infield. (Delivery before February 23)

2. Production of 20,000 leaflets. (Completed before February 22)

3. Production of transfer props (delivered before February 22)

Business department operations:

1. 110 pieces Single product details (before February 21)

Store operations:

1. Please cooperate with the marketing department to complete the decoration of the inside and outside.

2. Distribution of 20,000 copies of the post (18,000 copies will be distributed by region starting from February 22, and 20xx copies will be retained in stores).

3. Super-low-price products are displayed and sold in piles every day, with eye-catching POPs. Enhance awareness of indoor broadcasting.

4. 110 special-priced products are marked with the words "special-priced products" on the shelves.

5. Please distribute and register the prizes and gifts for the above activities according to the cashier receipt. After the event, submit the promotion plan and registration form to the financial account for reimbursement.

6. Transfer gifts: Please prepare enough gifts in store in advance. Go to logistics to order goods according to the barcode

7. Go to the office to collect 3,000 membership cards in advance.

8. When the store is operating activities, please strengthen security and maintain the order of on-site activities.

IV. Estimated event costs:

Outdoor decoration cost: about 3,000 yuan

Indoor decoration cost: about 1,000 yuan

Promotional activity cost: about 10,000 yuan

Total cost: about 14,000 yuan.

5. Activity details:

1. All special items are in limited quantity and are sold/exchanged while stocks last.

2. All gifts cannot be returned or discounted

3. Internal employees of the company are strictly prohibited from participating in this promotion.

4. The company has the final right to interpret this event. ;