Time flies so fast that people are caught off guard. Our work has entered a new stage. Now you must be either making plans or preparing to make plans. I believe everyone is worried about writing plans again, right? Below are 4 pieces of the company's work plan for the coming year that I compiled. Welcome to read. I hope you will like it. The company's work plan for the coming year Part 1
Work review
Since joining the company's marketing department in February, I have been responsible for the design and production of the company's promotional products. and selection of advertising media and suppliers.
The company currently adopts an advertising-free battlefield sales model. I think this is the main reason why the company’s product sales and market prospects are not optimistic. From the confirmation of product packaging in February until the product enters the market for sale, we have participated in The promotion was only done at the China Food and Drinks Fair in March and mechanical promotions at some stores. The products conveyed had a limited audience, and did not effectively expand awareness among the entire market and consumers, and formed a sufficient word-of-mouth effect to attract a large number of consumers. The desire to buy. It does not allow consumers to truly see the development advantages of our products and the company's series of preferential policies.
Work plan for the coming year
(1) The company must have a full-year advertising plan in the target market. How much advertising expenses will be spent throughout the year? At what time are they arranged? In what media? Do you create your own ideas or hire an advertising agency to do it? These are issues that we need to seriously consider next.
(2) Clarify where your competitive advantage lies and use advertising to continuously and intensively promote it. For example, if our main product is new snack food for teenagers, we need to promote the advantages of our products from different angles, focusing on highlighting the innovative "new" of the product, which is purely natural, green, healthy, high-quality, and popular for mass consumption. , good reputation. The company's advanced production equipment, the use of pure natural alpine pasture production raw materials, good production environment, skilled operating techniques, reasonable prices, high-standard service processes, etc., are all-round reinforcements that our company is a leader in this region. The best, our products are the most popular among consumers, so as to attract consumers to patronize and purchase.
(3) Advertisements appearing in various media must maintain a consistent image and consistent appeal. The former is conducive to consumer identification; while the latter, saying the same thing in different media will create a lot of confusion. advertising influence. Don’t change the image frequently so that it is difficult for consumers to remember.
(4) Pay attention to Internet marketing strategies, and use them in major well-known search engines, forums, and blogs, such as the most popular "Maopu.com" forum, chinaren China, which is rated as the favorite by teenagers. People etc. A large number of promotions were carried out in the forum through soft articles and online advertisements, focusing on establishing the product image of our company. Participate in more forum activities to consolidate and improve the good perception of products in consumers' minds and promote consumers' desire to purchase. The company's work plan for the coming year Part 2
In XX, under the care, support and leadership of the county party committee, county government and county construction bureau, the company has done a lot of work through the joint efforts of the company leaders and all employees. Certain results have been achieved in production, operation and safety management, which are summarized as follows:
1. Production and operation have achieved expected goals
1. Since this year, the company has closely focused on the goals of XX Target tasks were taken proactively, and the courtyard pipe network and household installation projects of dd community, dd garden, state taxation office, dd square and other communities were successfully completed. 600 households were installed throughout the year, and 510 households have been put into use
2. The installation work of the main DN159 and PEDN160 pipelines about 2.5 kilometers from the gas distribution station to the dd new district has been completed. The dd community has completed partial installation of household pipe networks for more than 760 households.
3. Completed the installation project of 1 kilometer of peripheral pipeline from the gas distribution station to the dam tail tank dn159 main pipe, the dd construction area and the preliminary preparation work, that is, the purchase of about 10 kilometers of main dn159 seamless steel pipe, auxiliary More than 200,000 materials. And the installation work of about 3 kilometers of the courtyard main network in the new area of ????the dam tail channel was completed. As of October, 1.7 million yuan of investment in projects under construction has been completed.
4. Completed the renovation of the telecommunications residential building, the grain bureau residential building, the agricultural supplies company residential building, the food company residential building (indoor tables were changed to outdoor tables), and completed the renovation of indoor tables for more than 80 households. .
2. The operating situation has entered a virtuous cycle and achieved certain results
1. Achieved sales tax profits. As of the end of October, a cumulative operating sales income of 6.735 million yuan has been achieved. The main business A total of 222,000 yuan in taxes, surcharges, and value-added taxes were paid.
2. New fixed assets of 1.555 million yuan.
3. The collection cycle of civil natural gas charges has been gradually shortened, and the arrears rate has dropped from the original 40%-50% to 25%-30%.
3. Pay attention to key points to strengthen internal management and introduce competitive incentive mechanisms
1. This year, the company will focus on the completed Yanfeng Community, Riverside Garden, State Taxation Office high-rise building, and Fortune Plaza. The installation work of household rooms in the courtyard; the supervisors and courtyard managers of Gaotan and Baweichao New Areas are handled as special matters, and in accordance with the work deployment and requirements of the county government, the time and progress are synchronized with the corresponding infrastructure to do When it comes time to complete the corresponding work tasks on time and in quantity, it creates conditions for the implementation of infrastructure for high beaches and dam tail channels.
2. For all key projects, the company adheres to the principle of "safety first" and conscientiously does a good job in project safety. The leader responsible for safety personally handles it and ensures that safety work is implemented at every level. Specifically, To the point, to the person. Never miss any safety hazard. Organize rectifications in a timely manner when hidden dangers are detected, and ensure that measures are taken and implemented to nip hidden dangers in the bud. In particular, we will strengthen safety inspections during holidays to ensure safe and stable gas supply. A dedicated person was responsible for the inspection of the Zhaoyun pipeline. This year, two natural gas leaks were discovered due to corrosion of the main body. The company immediately organized personnel to repair and rectify the problem overnight. Specialized personnel are responsible for monthly safety inspections of urban pipe networks in different areas. In conjunction with winter safety inspections, the company purchased and installed a set of odorizing devices and conducted two major odorizing and leakage inspections in September and October. In order for the majority of users to cooperate with the company, the inspection was specially promoted twice a week on the county news TV program, thereby enhancing the majority of users' awareness of safe use of natural gas leak detection and leak prevention.
3. Introduce a competitive incentive mechanism and implement assessment and rewards for safety responsible persons in their respective jurisdictions. On the contrary, those who have undiscovered safety hazards will be subject to assessment and deduction. Safety is linked to salary and bonus benefits, which greatly mobilizes the enthusiasm and initiative of all employees. Several man-made accidents were detected in urban areas this year, namely, natural gas pipes were damaged twice due to house repairs and power trench repairs in Yanfeng Community, and natural gas pipes were damaged due to other construction on Tianba Xin Street and Yucai Road, resulting in natural gas leakage. , once discovered, timely organize personnel to repair and quickly restore the gas supply. In XX, the company did not have any safety accidents and achieved safe production.
4. Improve various rules and regulations, disclose natural gas installation fees and gas price standards, and set up public notice boards. At the same time, a hotline for emergency repairs, complaints and inquiries has been set up. An image column for company cadres and employees has been added, and the first question has been implemented. System, commitment system and service convention, establish user telephone repair registration, and implement a 24-hour response system. Solve problems raised by users in a timely manner.
IV. Existing Difficulties and Problems
The company has gone through ten years and experienced a difficult process of tortuous development. Facing the new development situation, it will encounter new challenges. difficulties and new challenges. The company's work plan for the coming year Part 3
20xx is a critical year for the company's development. This department will work closely around the company's development strategy and business goals, unite efforts, perform responsibilities, and ensure manpower needs and manpower training. , system maintenance, salary incentives, logistics support and other aspects can meet the company's business development needs, and do their best to achieve the company's 20xx annual goals.
1. Improve and improve the company's various systems and work standards
⑴ According to the company's development needs, timely modify and optimize the company's management system to make the company's system more reasonable and standardized, and provide the company with " "The rule of law" lays the foundation.
⑵ According to the actual operating conditions of each department, formulate and improve the company's operating procedures to make communication between departments smoother and procedures more standardized.
⑶Revise the job responsibilities of each department based on the original job responsibilities and the actual situation of each department of the company. Make responsibilities clear and responsibilities clear.
2. Dig deep into recruitment channels to meet manpower needs.
⑴ Formulate the company’s annual recruitment needs based on the company’s job establishment and job vacancy needs.
According to recruitment needs, determine recruitment channels, implement recruitment policies and recruitment procedures, and recruit suitable manpower and talents for the company.
⑵Based on the recruitment experience in 20xx, salesperson recruitment adheres to the on-site recruitment method in the square, supplemented by posters and hanging recruitment banners outside the square, and insists on on-site recruitment outside the square five working days a week.
⑶The recruitment of self-employed employees has stabilized, and the shortage of staff is not large.
(4) Make a good budget for annual recruitment expenses in 20xx, and reduce daily recruitment publicity expenses and website recruitment expenses.
⑸ Communicate with the operating department, set up an interview platform for resigning employees, truly understand the reasons for employee resignation, analyze and make improvements, reduce employee turnover rate, and stabilize the sales force team.
3. Strengthen training management and build a training system.
⑴ If a suitable training specialist cannot be recruited, Manager Cui will be responsible for the training work in 20xx and concurrently serve as the training specialist to implement the 20xx annual training plan.
⑵ According to the actual situation of the company and the needs of the company's development strategy, formulate the 20xx annual training plan and organize its implementation.
⑶ Contact external training institutions. In 20xx, it is planned to send company managers to professional institutions or large well-known department stores to participate in training. The main courses are business etiquette, sales skills and service concepts to improve Comprehensive quality of management personnel.
⑷ Internal training work is mainly carried out by training specialists, supplemented by heads of departments. Continue to carry out video training and learning. In 20xx, each department will arrange a two-hour course once a week based on actual work conditions. Complete a course, write training experience, and take an exam. We will continue to study continuously throughout the year and strive to build a learning organization and a growing team.
⑸ Conduct induction training for new employees every month to ensure timeliness and effectiveness, so that new employees can become familiar with the company's process system, understand the company's corporate culture, and become familiar with their job responsibilities as quickly as possible.
4. Strengthen performance management and build a reasonable incentive mechanism.
⑴ Based on the company’s annual business objectives, formulate the company’s 20xx annual performance appraisal system.
⑵ Implement performance management in accordance with the 20xx annual performance appraisal system. The performance appraisal team needs to monitor the entire process to make the performance appraisal fair, impartial, and transparent, and truly play the motivating role of performance appraisal. So that those who work more will get more, those who work less will get less, and those who don't work will not get anything. The capable are given a path to advancement, and the mediocre are given opportunities for education.
⑶ Based on the assessment results, conduct effective interviews, promote the advanced, educate the underachievers, and give the underachievers opportunities to improve their educational progress.
⑷Based on the assessment results, the assessment system will be continuously improved to make the assessment system more complete and better able to play a motivating role.
5. Control labor costs and improve salary structure.
⑴According to the company’s development needs, re-examine the staffing of each department to ensure the matching of personnel and positions. Streamline redundant personnel, reduce human management costs, and appropriately adjust the salaries of current employees.
⑵ According to the existing salary standards and position conditions, design a detailed salary grade system and job grade system, combined with the performance appraisal results, give employees better, more scientific and broader promotion space, and enhance employees sense of belonging.
6. Strengthen the construction of corporate culture and enhance employee cohesion.
⑴In 20xx, this department plans to cooperate with the planning department to create an internal company magazine, publish company high-level news, release company policies, promote company culture, promote advanced personal deeds, and select and publish outstanding employees' poems, prose, and essays Wait for the article. Give full play to employees' strengths and provide training, education and a platform to showcase their talents.
⑵ In 20xx, this department plans to cooperate with the planning department to formulate a corporate dance, decide on a corporate song, and conduct training so that everyone can sing and dance to enrich the cultural life of employees. Set up the company flag and national flag in front of the square. A flag-raising ceremony for the national flag and corporate flag is held regularly every month to cultivate employees' love for the company and the motherland, enhance employees' sense of belonging and cohesion to the company, and show the public that Rongwang people love employees, love their hometown, and love the motherland.
⑶Establish a company website, establish an external business image, and establish a bridge of communication with the outside world.
Let the people of Fuzhou better understand Rongwang, trust Rongwang, and build Rongwang's good reputation and brand.
⑷ Strengthen corporate culture training and education activities for new employees, so that the integrated corporate culture can be rooted in the hearts of every Rongwang employee.
⑸ If employees are married, mourned, sick or have special difficulties and need assistance from the company, each department shall communicate with the Human Resources Department in a timely manner, and the Human Resources Department and relevant departments will provide assistance to the employees or their families on behalf of the company. Provide help and condolences, truly care for employees, make employees feel like home, and truly integrate into the big family of Rongwang.
7. Standardize administrative work and reduce management costs.
⑴In 20xx, the office management expenses will be reduced by 30% on the basis of the previous year. The procurement of materials must be strictly reviewed and approved, the application for office supplies must be subject to strict procedures, unreasonable purchases must be resolutely put to an end, and necessities and commonly used items must be stored wholesale.
⑵ Strengthen the unified management of waste products and increase economic benefits.
⑶The monthly end-of-month reports for the consumables warehouse and material warehouse must be submitted for review.
⑷ Strengthen canteen inspections, improve the quality of food and service in the canteen, and improve employee satisfaction.
⑸ Provide timely services to various departments of the company and do a good job in logistics support.
8. Strict attendance management system to ensure the orderly operation of the enterprise.
On the basis of attendance management in 20xx, we will further control the frequency of paid leave, strictly follow the schedule, strictly implement the leave approval system, and eliminate the disadvantages of taking leave first and then approving it later. Resolutely implement the attendance discipline system and promptly punish those who violate disciplines.
9. Strengthen supervision and maintain the authority of systems and processes.
Further improve the company’s inspection process and system, expand the scope of inspection, and cover whether department work processes and work standards comply with regulatory requirements. Strictly implement the frequency of weekly inspections so that irregular behaviors can be improved in a timely manner and matters approved by leaders can be implemented in a timely manner. Increase the intensity of supervision and punishment to maintain the authority of the company's system.
10. Strengthen team building and build a strong team.
⑴ Establish a learning system within the department, make full use of morning meetings, media, training institutions and other platforms to encourage employees in the department to continue learning and growing.
⑵Continue to maintain the team motivation concept of more encouragement, more praise, and more praise, and build a positive and energetic team.
⑶ Communicate more with team members, keep abreast of the work and living conditions of team members, and care for, help and unite every member. Let team members always work happily in a harmonious, cooperative, friendly and tolerant team atmosphere.
⑷ Strengthen system learning, strengthen execution training, and strictly enforce company discipline, so that this department will become a qualified team that is disciplined, well-educated, and capable of execution.
⑸ Strengthen service concept education, serve other departments of the company well, serve the company's merchants well, serve every customer well, respect everyone, and do every job well.