It is not easy for college students to start a business. Recently, relevant data pointed out that in Zhejiang, the success rate of college students' entrepreneurship is only about 5%, far lower than 20% in the United States. In the last report, four college entrepreneurs described the hardships.

But even so, in recent years, the proportion of college graduates who start their own businesses is still on the rise. Another graduation season is coming, and many fresh graduates are eager to realize their "entrepreneurial dreams".

What problems should these young people pay attention to and how to make use of their advantages? Several senior business instructors have something to say.

The low success rate of college students' entrepreneurship has both internal and external causes.

Zhang Junliang, a national senior vocational instructor, has been engaged in entrepreneurship public welfare guidance in Jiaojiang for many years and has come into contact with many college entrepreneurs. "They are enthusiastic, energetic and confident."

These entrepreneurs devoted themselves to their favorite projects as soon as they graduated. If they lack funds, they will get support from their parents and relatives. Unfortunately, most entrepreneurial projects disappeared after losing a certain amount. "The average entrepreneurial time of college entrepreneurs is 2.6 years." Zhang Junliang said that real entrepreneurs are rare.

This is caused by both internal and external factors.

"I am not good at comprehensively considering the operation and management of enterprises, and I often attend to one thing and lose another; Not good at time management, unable to use time reasonably and effectively in the face of complex things, resulting in high cost of doing things, these are common problems of college entrepreneurs. " Zhang Junliang said that college students have just entered the society, and they have insufficient experience in the workplace and are not good at dealing with people. When encountering problems and setbacks, I am not good at using relationships to solve problems, and my mood is easy to fluctuate.

Wang, a professor at the School of Economics and Business Administration of Taizhou University, analyzed that most college entrepreneurs only stay in the concept of entrepreneurial projects. "Students lack practical experience and specific management ability of the project."

Of course, the social environment is also a major factor in the low success rate of college students' entrepreneurship. "Although the state and the government have issued a series of policies and measures to implement the small-sum secured loan policy and simplify the counter-guarantee procedures, they have not really opened the door for college students." Wang said to him.

Looking for "opportunities" to start a business, we must also make good use of the Internet.

So, what preparations should college students make for starting a business?

"To learn market research, entrepreneurial ideas can't be unconstrained, what the market needs, what we should do, understand the market, and start with investigation." Wang said that college students' entrepreneurial projects should also be combined with their own majors. "Science and engineering students should do some industrialization projects; Literary and art students will go in the direction of cultural industries, combine majors and develop creativity, and entrepreneurship will last for a long time. "

Zhang Junliang said that college entrepreneurs should give up "survival" and look for "opportunities" to start businesses. "Before starting a business, they should accumulate some industry knowledge and experience and understand customer resource channels and business models." She believes that when conditions and opportunities are not mature, it is best to work in relevant enterprises for a period of time and start a business on the basis of conditional funds and contacts.

Ye, an entrepreneurial instructor at Taizhou University, believes that college students have an advantage in Internet-related aspects. "They are self-taught and understand the laws and inherent attributes of the Internet." At present, the Internet has become a major link in the company's operation, and it is good at finding a marketing breakthrough from the Internet, which is a bargaining chip for "novice" college students to compete with "old rivers and lakes".

Regardless of success or failure, it is the improvement of ability.

In the Pioneer Park of Taizhou Vocational and Technical College, many student entrepreneurial teams have settled in.

These projects are relatively "grassroots", such as small jewelry stores, small restaurants, movie shops and so on. "It's all students tinkering around the edges. Li Yin, the instructor of Taizhou Vocational and Technical College Pioneer Park, said that the "survival" time of a project is not long, and the students' faces in the pioneer park are as changeable as lanterns.

However, Li Yin strongly encourages this kind of "tinkering around the edges". In her view, regardless of the success or failure of starting a business, this experience is very helpful to improve students' ability.

Li Yin told a reporter a case. Wang Dali, a student of Taizhou Vocational and Technical College, has graduated for four years. When he just graduated, he and two undergraduates set up an online community platform called "Hi School Network", which attracted the attention of people in the investment circle. Later, for various reasons, the "Hi School Network" was closed. With this entrepreneurial qualification, the two partners found jobs in the media industry with an annual salary of more than 100,000 yuan in Hangzhou. Wang Dali himself went to Wenling to continue his business. He runs an online shopping platform selling sockets in partnership with an investor. In the end, the project stopped working again because the profit did not meet expectations.

The failure of two ventures did not bring a blow to Wang Dali, but provided him with high-paying job opportunities. "The Alibaba team in Hangzhou and a children's wear brand company in Wenzhou extended an olive branch to him and gave him an annual salary of more than 200,000."

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