Although it is hard to imagine what a tough "big G" would look like without a deep "voice", Mercedes-Benz has launched the Mercedes-Benz EQC as the first pure electric production model of Mercedes-Benz, which also symbolizes that Mercedes-Benz has officially entered the high-end pure electric vehicle market. Kang Song Lin said that Mercedes-Benz will devote itself to the development of electric vehicles in the future, and will adjust its strategy in the next few years to cope with the new market changes caused by the epidemic.
According to the previous development goal of Mercedes-Benz, in 2025, 10 pure electric vehicles will be launched. In fact, from the publicity theme of Mercedes-Benz at the auto show in recent years, it can be seen that intelligence and electrification have always been the development direction that Mercedes-Benz wants to show to the public. For example, Mercedes-Benz exhibited VISION at Frankfurt Motor Show? EQS concept car, new EQV pure electric MPV and various new EQs under EQ electric technology brand? The power plug-in hybrid car, with such a big publicity, saw its determination to transform.
In addition, at present, the powertrain configuration of Mercedes-Benz is mainly gasoline engine and diesel engine, some models are equipped with 48V light mixing system, and plug-in hybrid models and pure electric vehicles are also expanding their product matrix. Ola Karenius, chairman of Mercedes-Benz, also said in recent activities that the complex power system category will enter a peak state around 2025, but in the next five years, Mercedes-Benz will start to reduce the engine lineup and simplify the power system combination, especially the fuel engine. After 2025, it is necessary to start to reduce the number of fuel engines, which is the same as the time node of electrification target. In other words, before 2025, Mercedes-Benz is confident to realize the electrification transformation of its models, and at least sell the main models to complete the transformation. However, it is not easy to accelerate the electrification reform.
For example, the launch time of the Mercedes EQC model mentioned above in the United States was delayed by one year. Because the production capacity could not keep up, the company gave priority to the European market with greater demand. Despite this, demand still far exceeds supply, and Mercedes-Benz has added additional battery production lines for this purpose. In addition, in 20 19, the global sales of Mercedes-Benz and Smart brands exceeded 2.45 million vehicles, among which fuel vehicles were the main sales models, and AMG family also set a new sales record in 20 132, and 136 vehicles were delivered to global customers, realizing 165436. Therefore, Mercedes-Benz's most profitable business is fuel vehicles. However, the Financial Times has predicted that Mercedes-Benz will raise its emission standards, and Mercedes-Benz may cut three-quarters of its AMG high-performance vehicles to meet stricter carbon dioxide emission targets. But the problem is that if we want to reduce the supply of AMG models, Mercedes-Benz will lose a number of "cash cows" in terms of profitability.
According to Kang's previous statement, the cost of electric vehicles is relatively high compared with the production cost of traditional models. Then, if the supply of AMG models is reduced in order to improve emission standards, it will undoubtedly increase the difficulty of electrification transformation at the financial level. Coupled with the impact of the epidemic, Mercedes-Benz has negotiated loans with banks. Although the specific details are not disclosed too much, on the whole, Mercedes-Benz will not reduce the supply of AMG models in a short time. For consumers who want to buy AMG models, it is necessary to hurry. It is possible that after 2025, Mercedes-Benz will begin to streamline the powertrain category, so the V8 engine on AMG models may be replaced by the four-cylinder engine code-named M 139 to adapt to stricter emission standards and control manufacturing costs.
In addition to production costs, Kang Song Lin also said that from the perspective of profitability, several electric vehicles launched by Mercedes-Benz will be positioned in higher-end market segments. When the sales of electric vehicles increased from tens of thousands to hundreds of thousands, the company gained economies of scale. In fact, as can be seen from the above statement, Mercedes-Benz accelerates the transformation of electrification, expands the camp of electric vehicles, forms a cluster effect, and obtains more profits. It is not difficult to understand that entering the high-end market, compared with ordinary consumers, high-end consumers are more likely to accept new things with higher prices, so Mercedes-Benz can get more sales and enhance the spread of EQ brands.
However, it is undeniable that the consumption structure in most areas is pyramid-shaped, and high-end consumers are often a minority. How to satisfy the appetite of ordinary consumers is the focus of Mercedes-Benz electrification transformation. So at present, hackers believe that Mercedes-Benz's accelerated electrification transformation is more to meet emission standards. Judging from the sales performance of Mercedes-Benz EQC in the domestic market, consumers' acceptance of fuel vehicles at this stage is still far greater than that of pure electric vehicles.
At present, Mercedes-Benz has started road test, and Kang also said that the pure electric Mercedes-Benz G-Class will also meet with you in the next few years. To tell the truth, after hearing the news, Parker suddenly had an idea: What if the pure electric "Big G" ran out of power when it was cross-country in the desert or jungle?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.