The domestically produced Light Tank 300 "C" version debuted and was very popular in the market. The terminal was once sold out of stock. Faced with a situation in which supply exceeds demand, the manufacturer did not increase sales due to immediate benefits. Instead, at the end of March, it made the decision to suspend orders and "stop production to increase production and transformation," setting a precedent for "stopping production in order to expand the production line."

According to the plan, the factory completed the transformation in early April and the production capacity was also increased. After more than a month, has the shortage of Tank 300 been alleviated? Why is this car so popular? Is there any price increase at the terminal? How long does it take to pick up the car?

With a series of questions, we stepped into the Great Wall WEY 4S store (although the tank brand has become independent, it currently continues to use the WEY brand's sales channels) to find out.

The Online Tank 300 is currently very popular, and many 4S stores have sold it out of stock. It would be great to see the actual car. But the store we visited was a different story. There was a row of 300 tanks neatly placed at the door. It was conservatively estimated that there were dozens of them. Is it possible that after manufacturers expand their production lines, the supply shortage situation will be solved?

Later I learned from the sales staff that the car owner was delivering the car that day, so there was a rare row of new Tank 300 cars parked at the door, and these were basically orders placed three months ago.

According to sales, the factory renovation at the end of March did increase production to a certain extent, but the market demand is too large. The current order list has reached 50,000 to 60,000, and it will take 2-3 months to pick up the car. Although the waiting period for a car is much longer than that of other domestic brands, it is much better than at the beginning of the year. It is reported that the wait for picking up a car at the beginning of the year is about 5 months. It seems that the manufacturer's expansion of production capacity still has a certain effect.

Why is the Tank 300 so popular? Maimai Jun believes that there are three main reasons:

1. Differentiated positioning. The Tank 300 is positioned as a high-end hardcore SUV, taking into account the off-road performance of a hardcore SUV and the comfort and luxury of an urban SUV.

Before the birth of the Tank 300, the domestic 200,000-yuan SUV market was dominated by urban SUVs that pursue comfort, such as Honda CR-V, Toyota RAV4 Rongfang, Changan CS95, WEY VV7, etc.; in addition, there are There are occasionally a few domestic SUVs that are hard-core but not very comfortable, such as Beijing BJ40, Yusheng S350, etc.

The arrival of the Tank 300 just fills this gap in the market. It can be used for wild rides or as a daily commuter scooter. Its positioning is somewhat similar to the Jeep Wrangler, but the Tank 300 is nearly half the price. And the comfort and luxury are even better.

2. Attractive appearance and interior. In terms of design, the Tank 300 has the attributes of a hardcore SUV, with a square outline, tough lines, retro round headlights and a tall chassis. If you are used to the smooth and sleek design of urban SUVs, you will definitely feel refreshed after seeing the Tank 300.

What is more pleasing to domestic consumers is that the Tank 300 uses a large area of ??leather for the interior, and is equipped with a cool dual screen, equipped with diamond-shaped leather seats, and a sense of technology. It has a sense of luxury and is not as hard-core as other hard-core SUVs.

3. Hard-core product strength. As a hardcore SUV, the Tank 300 adopts a non-load-bearing body structure, is equipped with a 2.0T ZF 8AT powertrain, is equipped with a four-wheel drive system with three locks in the front, middle and rear, and provides 9 driving modes. It has unparalleled off-road capabilities.

As a high-end SUV, the Tank 300 has a luxurious interior, rich configurations and high comfort. The driving experience is not inferior to most urban SUVs in the same price range.

For more than 200,000 yuan, you can not only enjoy the comfort and luxury of a high-end SUV, but also use it to go wild. It can be said that it kills two birds with one stone, so it is not surprising that the Tank 300 is so popular.

Because the Tank 300 was sold out in the early days of its launch, and even if the production line was later expanded, it was still hard to find a single vehicle, so many people were worried that there would be a price increase at the terminal.

Judging from our on-the-spot store talks this time, worries about price increases are completely unnecessary, but there is no need to think about discounts, after all, they are selling so well.

Although there are currently no discounts for car purchases, the manufacturer can provide an interest-free loan policy of 80,000 yuan for 24 installments or 60,000 yuan for 36 installments. The appeal seems good, but the loan handling fee is not friendly, reaching 4,000. Yuan.

Take the "2021 Off-Road Edition 2.0T Challenger" priced at 195,800 yuan as an example. The full price is around 218,000 yuan.

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