We discuss how agricultural products penetrate the last mile. It is better to change the more accurate method to "the last mile of fresh e-commerce". The method of modifying the problem first is also for later understanding. Otherwise, agricultural products will easily become chaotic temporarily. We must be clear that this is the experience problem of downstream terminals, that is, retail users. This is a little far from the upstream production team. Even if you want to mention the upstream production team, there is also the word "quality". High-quality agricultural products (fresh products) are produced in the upstream, and then flow through the middle end to the downstream terminal. At present, there are two attempts to get through the "last mile of fresh e-commerce" model, the most striking of which is community group buying and pre-warehouse.

Community group buying has blossomed everywhere in the past two years. Around the community, orders are collected in advance and delivered the next day. This method is welcomed by users with the advantage of product price. As long as the price is cheap and the quality is good, everyone is willing to wait. For example, we have introduced very cheap potatoes and tomatoes. Users in the community saw that the price was so cheap, so they placed an order and waited to pick it up the next day. If community users want to go home to cook braised carp at night, then community group buying is not appropriate. At this time, the front warehouse can play a role. Another way is to set up a distribution warehouse near the community, with the front store and the back warehouse operating. Shopping in front, packaging and delivery in the back. If the user orders online, it will usually be delivered in about 30 minutes.

This way is better for users. But for the company, this kind of operating cost is much higher than community group buying. Because the warehouse in front can't afford the rent and delivery staff. For the mode of getting through these two "last mile of e-commerce", the following are two parallel lines, but the latter will definitely merge. At the beginning, the company will start with the light asset model purchased by the community. Once it has capital, it will consider landing in front of the warehouse. However, it is still unknown whether the front bin can work. Because of the high operating costs, mainly reflected in the rent and delivery staff fees, if the order density and quantity can't keep up, you can't play in the front warehouse.

In order to solve the problem of front warehouse cost, there is now a formulation called "* * * enjoy front warehouse". In other words, multiple companies and categories * * * share a distribution warehouse and * * * share a distribution team. This method is worth a try. Of course, in addition to "community * * * buy together" and "pre-warehouse", vending machines are placed in the community to sell vegetables and fruits, and we are also trying to get through the "last mile of fresh e-commerce". So far, I haven't heard anyone say who did a good job. May still be galloping on the road of "loss".