Why should Alipay be renamed as a credit loan? From the end of 2020 to the present, Ant Financial has made a series of changes to its Alipay platform. Alipay's "loan" name has been changed to "credit loan". Why should Alipay be renamed as a credit loan?

Why did Alipay change its name to credit loan 1 1 1 7? Some netizens found that their "loan" became a "credit loan" and made it clear that the service was provided by the bank. Shell Financial Reporter165438+1October 8 test found that the loan page display remained unchanged.

In this regard, the borrower responded that the borrower has started the brand isolation work, and the services provided by Ant Consumer Finance Company will continue to display the "borrower" brand, while the credit services independently provided by financial institutions such as banks will be displayed on the "credit loan" page, clearly identifying the information of financial institutions, which is different from the borrower's brand.

Starting the isolation work is also the rectification requirement put forward by the supervision to Ant Group in April this year. At that time, the central bank, China Banking and Insurance Regulatory Commission and other financial management departments jointly interviewed Ant Group and announced the rectification plan, the first of which was to disconnect Alipay from other financial products such as "Flower Bai" and "Borrowing Bai".

Some users "borrowed money" and changed it into a bank "credit loan".

Some users changed their "loans" to "credit loans", and their credit records were not affected.

There are two situations after the isolation work begins. One is that "loan" is updated to "credit loan", and the other is that the page continues to display the "loan" brand.

Many netizens have encountered the former situation. According to the screenshot of the netizen, after entering "loan" from Alipay App, "Your loan has been updated to credit loan" is displayed. After the update, the loan, audit and repayment remain unchanged, and the words "Your financial services are provided by XX Bank" are below. In the "Loan Details and Agreement" on the loan page, you can also see information such as daily interest rate, initial annual interest rate and total interest.

According to the test conducted by Guoke Finance reporter165438+1October 8th, its page belongs to the latter category. After entering the "Loan" homepage from Alipay App, the name displayed at the top of the page is still "Loan", and the loanable amount, annual interest rate and other information are displayed below.

Why are there two situations? It is understood that loans are provided by ant consumer finance companies, and credit loans are provided by financial institutions that cooperate with ants. These two people are separated now.

Lending Bao said that Lending Bao is gradually promoting brand isolation, and many licensed financial institutions, including Ant Consumer Finance Company, will provide users with more convenient and high-quality micro-consumer credit services. Future loans will be provided by Ant Consumer Finance Company and become the exclusive brand of Ant Consumer Finance Company.

The credit services displayed on the "Credit Loan" page are independently operated by other financial institutions, and the credit line and interest rate are dynamically approved and decided by the service provider according to the user information, which is not affected by this brand isolation work. Subsequent changes in users' credit records and qualification information may lead to changes in the evaluation results.

There is a similar reminder in the screenshot taken by the user: after the "loan" is adjusted to "credit loan", the user's credit record will not be affected by this adjustment, and the financial institution serving it will continue to report after the adjustment. Please repay the loan on time and keep a good credit record.

Why did Alipay change its name to Credit Loan 2165438+1October 8? Some media reported that Alipay's name had been changed to "Credit Loan", and it was clearly stated that services were provided by banks.

It is found that in the "Credit Loan" interface of Alipay, the words "XX Bank provides financial services" will be displayed, and the financial institutions displayed on the page are consumer credit service providers. Quota, interest rate, etc. It is the result of independent examination and approval by financial institutions, and the loan funds applied for are also issued by financial institutions.

Subsequently, Lending Bao responded that Lending Bao is gradually promoting brand isolation, and many licensed financial institutions, including Ant Consumer Finance Company, will provide users with more convenient and high-quality micro-consumer credit services.

At the same time, it said that the future loan will be provided by Ant Consumer Finance Company and become the exclusive brand of Ant Consumer Finance Company. Credit services independently provided by financial institutions such as banks will be displayed on the "Credit Loan" page. In the process of brand isolation, the user's service experience will not be affected, and the core processes such as account opening, audit, interest calculation and loan repayment will not change.

It has been noted that in April this year, China People's Bank, China Banking Regulatory Commission, China Securities Regulatory Commission, foreign exchange bureau and other financial management departments jointly interviewed Ant Group and announced the rectification plan. After the rectification is completed, "Flower Garden" and "Borrowing Garden" will become the exclusive consumer credit products of Ant Consumer Finance Company, and the consumer credit issued by other financial institutions with the help of data information provided by Ant Group will no longer be labeled as "Flower Garden" and "Borrowing Garden". The CBRC requires Ant Group to take effective measures to ensure that financial consumers can fully understand the names of credit service providers when applying for consumer credit services and avoid brand confusion.

In June this year, Ant Consumer Finance Company was approved to open.

In September this year, # Huayuan will fully access the central bank's credit information system #, causing concern. In the announcement on September 22nd, Bai Hua made it clear that Chongqing Ant Consumer Finance Co., Ltd., which belongs to Bai Hua, is a licensed financial institution listed with banks and supervised by the CBRC, and its service record information should be included in the credit information system just like bank lending information. According to the announcement, Huayuan has introduced many financial institutions to provide services. In other words, the operating entity of Ant Flower Garden was changed from "online small loan" to "cancellation of licensed gold", that is, from Chongqing Ant Microfinance Co., Ltd. to Chongqing Ant Consumer Finance Co., Ltd.

Why should Alipay be renamed as a credit loan? 3 From the end of 2020 to the present, Ant Financial has made a series of changes to its Alipay platform. First, from 65438 to February 2020, the relevant Internet deposit business was removed from the Alipay platform, and then Alipay reduced the amount of flower beds for some young users, and said that it encouraged users to spend rationally.

This wave after wave of actions puzzled the majority of users. However, it is easier to understand if we combine the recent frequent changes of Alipay and the suspension of listing of Ant Financial on June 38, 2020+065438+1October 3.

In 2020, Ma Yun will work with the top management of Ant Financial, and the next big move is to send Ant Financial to the science and technology innovation board and the Hong Kong stock market. Due to the huge market scale and user group of Ant Financial, and the super Internet giant platform behind it, the outside world is also optimistic about the listing plan of Ant Financial, which also leads to the valuation of Ant Financial reaching 2 trillion yuan, which is rare in the history of global IPO. Therefore, this IPO was also called "epic IPO" by the industry, but the result was that the financial leverage of Ant Financial had high financial risks and was finally stopped.

After the IPO of Ant Financial was suspended, the relevant domestic financial regulatory authorities gradually strengthened the supervision of relevant financial institutions and put forward a series of rectification opinions. Therefore, the wave after wave of actions of Ant Financial Service all follow the rectification opinions.

It has been several months since the last Alipay platform business change. Just when the outside world thinks that the pace of change in Alipay platform is slowing down, according to the news of165438+1October 7, Alipay's new decision has been released, and this time the new decision is related to lending, which is well known.

It is reported that Alipay has renamed the loan business section as "credit loan", which can be directly confirmed by opening Alipay. This time, the changes in Alipay make the outside world very puzzled, because borrowing money and spending money are very familiar to Alipay users. Why did you suddenly change your name?

According to the explanation of Alipay platform, there is no difference between the simple business module and the new "credit loan" in function. The only difference is that after the name is updated, the name of the lending financial institution will be displayed when the user borrows money, so that the user can understand the specific business process more clearly, and at the same time let the user know more clearly that Alipay is only a channel provider in this process and does not directly participate in the lending process.

Therefore, in this respect, Alipay should be renamed to let users know more about the borrowing function, and at the same time, it is more in line with the requirements of financial regulators.