In the ever-changing social development, derivatives in the real estate industry are also emerging one after another. The term real estate sales agent has also begun to enter people's field of vision. In short, real estate sales agent is a new profession, which refers to providing real estate planning and sales agency services for real estate companies (developers). Then the real estate sales agent is derived, so what is the role of the company? What are the methods and steps in the process of sales agency? The business of real estate agency companies focuses on product positioning, case packaging, material design, media planning, advertising promotion, real estate sales agency, fund-raising and so on. With the division of labor in the real estate market becoming more and more detailed, real estate agents are more and more involved in the real estate industry, and professional agents are more favored and cooperated by real estate developers. The role of real estate sales agent 1. The first step, the sales agent to the location of the real estate field research. According to the results of the previous real estate survey, the sales agent makes a detailed sales agent plan. Sales agencies go to the location of real estate projects to do formal market research. The main work of real estate sales agents. 2. Real estate sales agencies conduct market environment investigation and analysis, and conduct detailed investigations on urban planning, urban economic characteristics, tourism characteristics, urban population, tourism season, average annual number of tourists received, urban consumption level, political and legal environment, real estate, hotel industry and tourism industry. 3. Investigate and analyze the regional conditions where the project is located, the unique advantages and disadvantages of land resources and tourism resources, and investigate and analyze market supply and demand, price status and trends, product types and market vacancies and gaps, competitors and sales channels of similar products. 4, the advantages and disadvantages of the project land resources investigation and analysis, land topography, landform, project progress, capital investment plan and progress, construction planning and implementation status; According to the needs of different customers, write various reports and provide different strategic reports. Hold a demonstration meeting of the responsible persons of both parties and relevant experts to discuss, demonstrate and review the submitted scheme report. According to the discussion results, the planning team members will further improve and perfect the plan. 5. Experts put forward guiding suggestions on the planning and design of the project construction, and put forward specific suggestions on the overall development strategy, development content, development mode, target consumer groups, image, project theme, project planning, garden planning, apartment structure and area, market price, indoor layout, decoration standards, equipment and facilities, service functions, property management, etc.: 6. Conceptual planning and guidance In a sense, buying a house is the first step. If developers exert influence on the formation of consumers' ideas in an unpredictable way, resulting in a huge gap between their brands and competitors-the gap in attractiveness, the result will be completely different. 7. Publicity and Promotion Through systematic and careful planning, clever media combination and public relations combination, the image and momentum of the project are promoted in a planned and rhythmic manner to achieve the best results. Secondly, different price combinations, payment methods combinations and loan combinations can better attract buyers and increase sales opportunities. At the same time, in the process of project promotion, we should pay attention to the reasonable budget and distribution of promotion expenses in order to achieve the best results. The most commonly used advertisement is renderings. Remember not to use the renderings produced by the design institute here, because the drawings produced by the design institute are not for sale. What they express is the content of architectural design, not the content of advertisements. Related reading: What are the types of real estate sales agents in the real estate industry? What should I pay attention to when signing a real estate sales agency contract? What is the model of real estate sales agency contract? How should developers choose a real estate sales agency?