Recently, major Dongfeng brands have launched crazy price reduction promotions, but the one that has attracted the most attention is undoubtedly Dongfeng Citroen.

"Hello, Wuhan Dongfeng Citroen 4S store." Wang Fang apologized and interrupted the customer who was consulting, and quickly answered the phone, "Sorry, the C6 has been ordered. If you want to order a car, you can first Pay a deposit and we will help you register. If you are interested, I suggest you go to the store directly for consultation. This car is very popular now." Wang Fang told "Auto Talk" that since Dongfeng Citroen started. During the event, many people called for consultation, more people came to the store to look at cars, and even more people ordered cars directly. Now the store is like a flower and bird market. She and her colleagues are so busy that they don't even have time to take a bite of food at noon.

At the same time, this scene was also staged in major Dongfeng Citroen 4S stores in Hubei Province. In some stores, even the display cars had been picked up by customers. It is reported that the main reason for the rush of customers to buy is the Hubei government-enterprise comprehensive subsidy policy recently launched by Dongfeng Citroen for the C3-XR and C6 models.

Among them, the official guide price of C3-XR is 113,900 yuan, with a comprehensive government and enterprise subsidy of 56,000 yuan, and the bare car price is only 5.79 yuan; the official guide price of C6 is 211,900-220,900 yuan, with a comprehensive government and enterprise subsidy of 56,000 yuan. The subsidy is 40,000-90,000 yuan, and the bare car price is as low as 121,900 yuan.

For this reason, "Qi La Ba Tan" also conducted an interview with him to find out. Everyone should "avoid lightning" before "going to the top".

Prerequisites for enjoying the subsidy: drive the car and complete all procedures before the end of the month

It should be noted that Dongfeng Citroen’s subsidy is different from a simple manufacturer subsidy. It is a government-enterprise subsidy of Hubei Province. Consumers must purchase the car in Hubei Province and have a Hubei license plate to enjoy it.

“As soon as the event started on March 3, people came to order cars.” Wang Fang told “Auto Talk” that several models of Dongfeng Citroen’s subsidies were purchased in full first, and then Submit the materials, and it will take about one month for the subsidy amount to be credited to your personal account.

Due to too many inquiries, the 4S store where Wang Fang worked directly wrote key information on the whiteboard, including the details of the purchase amount of C6 and C3-XR. Taking the C6 *** first edition as an example, its guide price is 211,900 yuan. After adding invoicing, purchase tax, insurance, licensing and other expenses, the total is 232,270 yuan. In other words, consumers need to prepare 232,200 yuan first, and then the government will return 90,000 yuan to their accounts in one go. The actual C6*** launch is only 142,200 yuan.

If you cannot come up with 232,200 yuan at once, people in Hubei can also choose installments to buy in the place where they are registered. For example, people in Wuhan can get a loan of 100,000 yuan when buying in Wuhan, and the monthly interest is about 200 yuan. . Jingzhou and Enshi are also in Hubei Province, but people in Jingzhou cannot buy in installments in Wuhan, and can only buy in Jingzhou City. Foreigners can only pay full price when purchasing.

In addition, "Qi La Ba Tan" also found in its investigation that there are slight differences in the prices of different 4S stores in Hubei Province. It is also a Dongfeng Citroen 4S store in Wuhan. The total price of the first edition of C6 is 2,317.69 million yuan, which is 501 yuan cheaper than the 4S store where Wang Fang works, and the subsidy amount can be returned in just one week.

"These differences can be ignored. It is very difficult to order a car now." Wang Fang told "Auto Talk" that the C3-XR is not expected to be picked up until the end of the month, and the C6 is now fully booked. They always pay a deposit of 5,000 yuan and wait for notification. However, due to too many people placing orders, the 4S store has stopped accepting orders.

According to "Auto Talk", the deadline for Dongfeng Citroen's activities is March 31, and consumers need to complete all procedures before the 31st to enjoy government subsidies. "There are too many people, and there is no guarantee that those who have paid a 5,000 yuan deposit will be able to pick up the car. However, if the procedures are not completed before the end of the month, all the deposits will be returned the same way." Wang Fang said.

Can I buy it from other places? Beware that the operating fees of 4S stores in other provinces cannot be refunded

Although it is a subsidy policy of Hubei Province, outsiders can also enjoy it.

“Out-of-town customers can directly apply for a Hubei license plate without a residence permit.” According to Wang Fang, many out-of-town customers came to Wuhan and directly ordered two or three units, and some ordered 10 units. Her 4S store only On the morning of March 6, the number of orders exceeded 100.

However, the outflow of consumers will undoubtedly be a fatal blow to other Dongfeng Citroen 4S stores that do not have subsidy policies.

“Normally our store will broadcast live, but there is not much traffic. Recently, there have been more people, and they all ask about Hubei’s policy of reducing 90,000 yuan.” Li Jian told “Auto Talk” that because If you are not in Hubei Province, you cannot enjoy the subsidy policy. Many viewers in the live broadcast room joked, "Hubei has already dropped 90,000 yuan, what is the use of your live broadcast?"

Under the pressure of Hubei's price cuts , many 4S stores have also begun to be "flexible". "Auto Talk" learned that Dongfeng Citroen 4S stores in Changsha, Xuzhou and other places also gave a discount of 90,000 yuan. You can order a car locally and pick up the car locally. It also has a Hubei license plate, but it is from Changsha, Xuzhou Wait for a local 4S store to do the operation. In other words, customers in Hubei Province who purchase more than two units at a time are likely to be 4S stores in other provinces.

Ordering a car from Hubei Province can help 4S stores get rid of the "nightmare" of zero monthly sales. On the other hand, the 4S store can also earn part of the price difference.

Cao Yue is a salesperson at a Dongfeng Citroen 4S store in Zhoukou, Henan Province. He said in an interview with "Qi La Ba Tan" that the current price for ordering a C6 *** is 145,000 yuan. There is an operating fee of 3,000 yuan, and the customer needs to pay the full amount (232,200 yuan) to the 4S store first, and the subsidy will be refunded later. In fact, the operation is the same as in Wuhan.

However, considering the mid-transportation and the fact that the license may not be obtained by the end of the month, Cao Yue’s 4S store did not dare to charge more. At the same time, customers who entrust local dealers to go to Wuhan to buy cars take greater risks. After all, they go directly to Hubei Province to buy a car. They do not mention the car at the end of the month or do not want to buy it. The deposit and full payment will be returned in full, but if they go to Hubei Province again, After dealing with other 4S stores and providing a certain operating fee, there is no mention of whether the car can be returned in full, which is still a question mark.

At the same time, "Qi La Ba Tan" also noticed that the current big sale-style promotions have changed. It not only triggers a series of car purchase risks, but also lays the foundation for a series of disputes. After nearly a month of market carnival, brands, car owners and the second-hand car market will be left in a state of confusion. Please continue to pay attention to the follow-up in-depth investigation and interviews of "Auto Talk"!

Note: Wang Fang, Li Jian, and Cao Yue are pseudonyms in the article.

This article is from the author of Yichehao, Qi La Ba Tan. The copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's opinion and has nothing to do with Bitauto