Here, answer this question from three aspects. The key to good sales is to cut in from three aspects. Brain, heart, hands.
Now share the first part: the brain. That is, how to improve cognition and how to treat choice and effort.
As shown in the figure, if a salesperson wants to improve himself, he must pay attention to two angles, the vertical axis and the horizontal axis. But the current situation is that most salespeople only know to work hard, work hard and try again. There are many salespeople who can't keep up with their physical strength after 30 years old, so it is impossible to have past achievements.
In the final analysis, it ignores the improvement of cognition. I just didn't plan my future career development. As can be seen from the red line in the picture, we should constantly define our goals in the process of hard work. This goal can be performance or our own income. Was he a management position or a big salesman? These are all things that must be thought clearly. After defining the goal, we began to analyze the direction and resources. To achieve this goal, we must learn from others, what kind of knowledge to learn, how to use the company's internal and external resources, and how to improve ourselves with the help of contacts. These problems must be considered first, and it will be easier to build the architecture of the top-level design before adding details.
After looking at the vertical axis, look at the horizontal axis. The horizontal axis relates to how to work hard, the size and frequency of efforts. In fact, many times, thinking clearly before acting will get twice the result with half the effort. The vertical axis is to help people look at their present and future from the overall perspective of God. This work is "Choice is greater than effort". The horizontal axis is the angle determined in the direction of the longitudinal axis.
After talking about "brain", let's pay attention to "customer-centric".
How to understand customer-centeredness? Opinions vary. Here I have the simplest way to verify whether you have this ability. Let me ask you a question: If a customer says your product is expensive, what is your first reaction?
There are generally two kinds. First, customers, our products are not expensive, ours are very valuable, balabala ... Second, customers, what do you think is expensive? According to your budget, how much budget products will you buy? Let's compare our first reaction. If every time you communicate with customers in the future, your first reaction is the second situation, then you are customer-centered. Then you can use your professional and sales skills to cooperate well with customers.
The third aspect: the hand, that is, the action. Through the brain, we have improved our cognition and made clear the direction of our efforts. Through my heart, I know how to gain the trust of customers. If these two steps are not finally implemented, everything is empty talk. In the process of action, you can test your goals at any time, adjust your way of doing things in real time, and even meet beautiful people and things in the process. If we can do these three things, I believe everyone can become a top salesperson.