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Self-evaluation using SWOT analysis tools

SWOT self-analysis of college students

1. My strengths and weaknesses

1. My competitive advantage (Strength)

For college students Generally speaking, the so-called "advantages" are mainly divided into personal advantages and resource advantages. The so-called personal advantages refer to your advantages that are purely personal factors and do not change with external factors. For example, if you are very smart (can be used as an advantage, it is certainly not ordinary smart), or if you are beautiful (can be used as an advantage, Of course it is not ordinary beauty). In fact, these are all advantages. You can record them first, but after a truly rigorous analysis, the areas that should be included should be wider. For example, some people are very eloquent, some people have outstanding communication skills, some people have a strong drinking capacity, some people have certain talents in arts and sports, some people are easy to give people a sense of trust in the first impression, and some people have a series of problems in college. I have read some books carefully and formed a relatively systematic knowledge in a certain field. These are advantages and are relatively obvious, and you can easily grasp them yourself. Those who are good at eloquence can be employed in jobs that require dealing with and persuading others; those who drink heavily are suitable for sales, civil servants, or public relations positions. (It is worth noting that excessive drinking can overdraw your life. It can be used to get started, but it cannot last long. Such); those who have specialties in culture and sports, maybe a blind cat has encountered a dead mouse. The recruiting company needs such people, or the guy recruited by the human resources department likes basketball as much as you do, and he can use this to quickly get along with his colleagues after entering the company. , enhance interpersonal relationships; those who have systematic knowledge in a certain field can easily form a "profound" image in front of others. People are always a little in awe of areas that they are not familiar with, so make full use of your advantages.

2. My competitive disadvantages (Weakness)

Such as poor speech, shyness, carelessness, poor knowledge, poor school with no brand at all, unpopular or too popular majors, etc. . The purpose of analyzing your weaknesses is not to make yourself more frustrated, but to help you understand how to avoid them and become smarter on your career path. Of course, if you must challenge these disadvantages and firmly believe that "everything is possible", it is not impossible, but there will be many more difficulties, and I can only "admire and talk endlessly".

College students also have some common disadvantages that you need to be aware of. For example: lack of experience, high self-expectations, which results in job instability, school knowledge is likely to be outdated and not applicable to companies, and many bad habits that may be developed in modern university life (such as laziness, easy complaining, and indifference) other people, and other basic quality issues), etc.

2. Opportunities and threats I face

1. My opportunity (Opportunity)

The so-called opportunity mainly refers to the outside world, but of course it also includes The school may provide opportunities such as "going abroad", "further education", "postgraduate entrance examination", "counterpart internship", etc. Don't think that the announcements on campus such as "So-and-so company is coming to school to recruit" are legendary opportunities, and then use all kinds of tricks to "seize" such opportunities. If you actually use such a narrow perspective to do it, "Strategic Planning", don't read further in this article. The analysis of opportunities actually requires a broad perspective, including the country's economic situation, industrial policies, laws and regulations, regional industrial development trends, industry trends, etc. at the macro level, and the collected information from various enterprises, government departments, and talent markets at the micro level. , all kinds of beneficial information provided by schools or senior students. Particular attention should be paid to new career fields with high growth expectations, marginal and compound career fields related to one's own major or one's own advantages, weak professional competitors, and favorable information such as the country's strongly favored talent policy.

2. My threats (threats)

The so-called threats include fierce competition in the talent market, saturated talent demand, slow growth or even decline in the professional fields studied, and new low-cost Competitors (even technical substitutes), excessive negotiation advantages of talent demanders, unfavorable policy information, newly raised career thresholds, etc.; also include those from oneself, such as physical health risks, family instability, poor health, etc. financial status and repayment pressure, etc.

3. My short-term goals

4. Steps to implement my goals

How to conduct a SWOT analysis on yourself when applying for a job

" Know yourself, understand the market, and then look for a job”—this is what Talent Intelligence has always advocated. Among them, "knowing yourself" is undoubtedly the most important. So, how can we know ourselves better? We might as well do a SWOT analysis on ourselves to see what our strengths (S), weaknesses (W), opportunities (O), and threats (T) are. Only by knowing ourselves better can we find the best fit for ourselves. Work.

Applicant Profile

Name: Leo Age: 23 Gender: Male Place of Origin: Wenzhou Major: Department of Mathematics

Leo, a student at a key university in Shanghai, has recently fallen into Confused - Before he could officially find a job, he received too many distractions, causing him to almost lose enthusiasm for the future.

Leo's family is well off, and his parents want him to go home and participate in the family business; his grandmother calls him several times to ask him to take the civil service exam and "eat public food"; some of his classmates are struggling to find jobs, while some of the better-off students have a positive attitude toward work. Yes, I didn’t go home to rely on my parents.

Leo is a kid from a rich family, but he is not a playboy. He hopes to live the life he wants through his own efforts. In order to understand his inner needs, Leo conducted a SWOT analysis.

What kind of life do I want to have? Hope to stay and work in Shanghai. The work is challenging and can be continuously improved. Become an excellent professional trader in the real estate industry and gain wealth as quickly as possible through your own efforts. Able to obtain a better living space at the age of 45, slow down the pace of life and shift the focus to Wenzhou.

SWOT analysis

1. Strength (when listing advantages, do not be too general, but find out the factors that are beneficial to your work.) Studied in a prestigious school, and the major is more popular in the society recognized. With a background in science, he has strong logical thinking and analytical skills. He has a good personality and can easily adapt to new environments and make new colleagues. People are smart and flexible, with good team awareness and communication skills. Being able to keep a low attitude towards employment and being able to endure hardships is a very competitive aspect among fresh graduates. My English level is good, and there is basically no obstacle in communicating with foreigners in listening, speaking and writing. My family situation is very good, and I have accumulated a small amount of savings from past investments. I have no worries. I don’t need to worry too much about salary in the early stages of my job, and I can freely look for a job that I like.

2. Weakness (Everyone can talk freely when thinking about the future job, but have you ever thought about how many mountains you have to climb before getting that job?) Companies and employers treat graduates As the requirements increase, more experienced talents are needed. I spent my winter and summer vacations traveling and investing without any practical experience, which severely limited my choices. Sometimes I am impatient and eager to learn something or get results. For mathematics students who want to enter the real estate industry, there are not many direct paths available. During the job search process, I will definitely be constantly disturbed by family opinions, and I don’t know if I can always stick to my own opinions. Without a girlfriend, good friends tend to rely on their families and don’t have much moral support.

3. Opportunity (Opportunity is any way or possibility that helps you find your ideal job.) In the long run, the rigid demand for commercial housing will still be strong, and the growth trend of the industry can be foreseen with optimism. If you choose to be a trader, It is an opportunity in itself for achieving personal career success. I know seniors who are engaged in this profession and have valuable experiences to draw from. After your own experience accumulation reaches a certain level, your professional level will increase, which will bring room for advancement and thus the possibility of success. My family situation is good, I can make good use of various relationships, I have a foundation, and I have an entry point for a successful career.

4. Threat (threat) The current housing price growth is excessive and gradually deviates from the value. Macroeconomic control policies control and suppress the market. The requirements for practitioners are also constantly changing and increasing. Under this situation, for It is very difficult for newcomers who want to succeed. I am relatively new to the real estate industry and have insufficient basic theoretical knowledge, so it is difficult to set a high starting point for my career. If you have just graduated from school and have little work experience, you may not be able to quickly understand and deal with problems in the actual trading process, which will inevitably cause losses. With a background in mathematics, I am sensitive to numbers and must have more grasp of rationality than perceptual understanding. Only by understanding consumption trends can we better seize market opportunities. Being too rational is not necessarily entirely beneficial.

Analysis results

Based on his specific analysis, Leo believed that he had the basic qualities to become a professional trader. He decided to stick to his idea and set goals and measures.

Phase goals:

The first stage: Find a job in a real estate development or planning company based on your own level, starting with market work.

The second stage: start from specific positions. Understand the broad background of the industry, start with the details, learn to collect materials through various channels, learn to analyze and evaluate plans from the perspective of cost and benefit, and strive to become an excellent employee.

The third stage: from a vague understanding of the industry when just entering the industry to a deep-level active analysis, from the formulation of project strategic goals to the realization of specific precise marketing strategies, from specific deployment at each node, to the realization of the project. Make profits and do a good job as a trader.

The fourth stage: self-precipitation and self-improvement stage. He is very proficient in the job business, his market analysis ability has reached a professional level, and he has his own insights into industry development trends. In addition to being good at doing things, you also need to be good at being a person, improving from hands-on to controlling, communicating effectively with leaders, colleagues and relevant departments, and finding favorable ways for the development of enterprises and projects.

Short-term measures: Make a table to classify the real estate companies that are recruiting according to factors such as size, nature, recruitment positions, etc., focus on the companies that you like and have a good chance of recruiting, and carefully write a job application based on their characteristics. Letter and resume, be fully prepared. From now on, read more books and cases, understand industry knowledge and conditions, pay attention to macro policies, specific conditions of related industries and possible variables. Think actively on weekdays and pay attention to industry conditions while not forgetting to think independently.

Make good use of the valuable resources of your senior fellow students, ask more questions, ask for help, and make up for your lack of experience. Be strong-willed and find your dream job without interruption.

Leo's point of view

After the analysis, Leo looked at the eloquent list and suddenly felt that although the road was tortuous, the future was definitely bright. After recognizing yourself, you can really go on more rationally and persistently.