Establish modern service concept. This is the core of improving service quality. The key for commercial banks to improve service quality is to establish a modern service concept of "customer-centered, creating value for customers". Specifically, first, we should establish the service concept of customer satisfaction. The criterion of service quality is not to satisfy oneself, but to satisfy customers. Second, we must establish a win-win service concept. Customers and banks are partners, and any business activities should maximize the interests of customers and themselves. Third, we should establish the service concept of brand service. Only the high-quality service with brand is superior in value, not completely imitative or completely irreplaceable, and it is the real core competitiveness of banks. Therefore, commercial banks should aim at high-quality service, take brand building as a means, adhere to the starting point and destination of customer demand, think for customers everywhere, and provide customers with high-quality financial services as satisfactory as possible to the maximum extent; At the same time, in the process of meeting customer needs, we should try our best to understand customer needs, find customer needs, study customer needs, meet customer needs, and even guide customer needs to create value for customers.
Establish an effective service system. This is an important basis for improving service quality. First, focusing on improving service quality, we constantly optimize the organizational system, implement a "flat" organizational form, and use an efficient information transmission mechanism to reflect the all-round service idea of "the front desk is the customer, the background is the front desk, and the branch is the general behavior", improve the overall market sensitivity, closely follow the market to optimize services, and better implement the quality service strategy. The second is to set up a special organization to promote service work and a professional team with clear responsibilities to promote the effective implementation of service strategies, ensure the correctness and perfection of service details, and ensure the efficiency of implementation and the effect of service. Third, focusing on organizational system reform, from the perspective of truly satisfying customers, facilitating customers and serving customers, we should reorganize service processes, optimize business processes, sort out and improve rules and regulations, reduce examination and approval links and levels, simplify service delivery processes, effectively reduce service costs and customer costs, and effectively improve service efficiency and service level.