Just entering the guarantee industry, want to know how to find customers?
Guarantee companies generally have two kinds of business, one is project (also called financing, people looking for funds: individuals or enterprises) and the other is capital (there are idle funds to lend). For your question, first determine which basic resources or contacts you have, and in which field you should work hard. Of the two types of business, fund business is relatively easy. If it is a strange market, it is mainly a bank wealth management customer; Securities, futures, gold and foreign exchange investors; Trust and fund investment clients; Retail investors (in supermarkets, department stores and other crowded places. The financing business is relatively difficult, which requires basic knowledge and ability in policy, economy, risk analysis, evaluation and judgment. Generally speaking, both production enterprises, commercial enterprises, real estate developers and so on need funds. There is also a large category of lending resources: bridge crossing, margin, image funds and savings, which also requires more resources from enterprises or banks. In short, if you want to focus on the business of the guarantee industry, you must have considerable industry knowledge, economic policy, financial knowledge, risk ability, strong understanding and good communication skills. Generally, there are few professionals in guarantee companies to provide professional training for their employees, and when they enter guarantee companies, the leaders just let themselves go, that is to say, they either bring investors in or find borrowers. But if we want to achieve two goals, it is basically futile without professional knowledge and ability plus better network resources or market development ability.