On May 25th, the head of the Customs Department of the Ministry of Finance said that this transitional regulatory measure will help to support the smooth transition of cross-border electronic commerce's retail import tax policy, explore a regulatory model that adapts to the development characteristics of cross-border electronic commerce's retail import, guide enterprises to actively adapt to standardized regulatory requirements, and promote the healthy development of cross-border electronic commerce in China.
"Although it was unfair to only levy postal tax before, which formed a policy depression, cross-border e-commerce is very different from general trade after all, and cannot be regulated by general trade," Mark, founder of Eagle Bear Exchange, a cross-border e-commerce community, told the reporter of China Business Daily (blog, Weibo). "This transition period is the result of industry voices."
"New Deal" card neck cross-border e-commerce
According to the "4.8 New Deal for Cross-border E-commerce", the postal tax on cross-border e-commerce retail imported goods is no longer levied according to "goods", but is levied according to "goods", and the postal tax rate is also adjusted simultaneously. Goods delivered after April 8 must provide customs clearance forms in accordance with general trade requirements, and cosmetics, health care products and other goods must also be registered with the General Administration of Food and Drug Administration of the United States.
This is a big blow to cross-border e-commerce companies who were worried about how many customers would be lost after the price increase after the New Deal, because according to the regulatory requirements for delivery, most overseas goods of cross-border e-commerce companies were stuck.
Cross-border e-commerce that used to enjoy the "special supervision" policy dividend suddenly became the same regulatory conditions as ordinary traders under the New Deal, even more difficult.
"Customs clearance requires the submission of certificates of origin and other qualifications, but cross-border e-commerce is not an ordinary trader. There are many channels for their overseas partners, some of which are not necessarily commodity producers. Therefore, the failure to submit the certificate of origin will hinder customs clearance, "Guo Jingli, head of the Belt and Road Research Center of the Institute of Agricultural Economics and Development of China Academy of Agricultural Sciences, told the National Business Daily reporter. "and the registration and filing of milk powder, cosmetics, health food and other categories,
Since the implementation of the New Deal for more than a month, it has become the norm for the cross-border e-commerce industry that the tax rate has increased substantially and the order volume has shrunk dramatically. However, a large number of cross-border e-commerce enterprises imported by bonded mode are facing the embarrassing situation of out-of-stock and empty positions. According to statistics, within one week after the announcement of the New Deal, the import volume of cross-border e-commerce comprehensive experimental zones such as Zhengzhou, Shenzhen and Ningbo decreased by 70%, 6 1% and 62% respectively.
On May 24th, the Notice on Issues Related to the Implementation of New Regulatory Requirements for Retail Import in cross-border electronic commerce gave the New Deal a transitional period, so that cross-border e-commerce finally breathed a sigh of relief.
The industry reshuffle has already been completed.
At the beginning of the release of the "New Deal" for cross-border e-commerce, some researchers lamented that "industry reshuffle is inevitable", but now, the industry reshuffle of cross-border e-commerce has not just begun, but has already been completed.
"What kind of people were the first to play cross-border e-commerce? It is a group of bosses, large and small, who directly connect with foreign manufacturers by sweeping goods in supermarkets in Hong Kong, Japan, South Korea and other places, or cooperating with local wholesalers, and use the current big platform to get first-hand goods and deliver them to domestic cross-border e-commerce. It is not a concept at all. Their purpose is only to make money, and obviously there will be no so-called sense of mission to actively promote the upgrading of domestic consumption. " Mark told the National Business Daily, "Even now, most of the first-hand goods are concentrated in big platforms such as koala and Jumeiyoupin, and the rapid development of cross-border e-commerce is only two years. For most people in the industry, it is not easy to quickly get through the supply chain and get first-hand goods. "
Now, the cross-border e-commerce business has already changed: after the chaos of cross-border e-commerce disputes, the rise of large platforms has not eroded the living space of small platforms, and small platforms have become more and more in-depth, refined and specialized. The similarity between the two is to cooperate with brands, obtain primary sources of goods and purchase goods directly from manufacturers.
"For many foreign brands, it is not the domestic thinking that' selling 65,438+10,000 pieces a day is not bad', but that they pay more attention to' controllability'," Mark said. "controllability is reflected in the fact that sales volume does not fluctuate greatly, adapting to their production rhythm, and controlling brand reputation. For example, a platform only makes these two or three foreign brands, and this brand is only authorized.