How to describe the business model of an enterprise? Business model is the general name of some methods adopted to realize the value orientation recognized by enterprises, and it is the business purpose of enterprises. Do you know how to write a description of the business model of an enterprise? Let's have a look.
Business model description How to write the business model description of 1 company, according to the following five parts:
First, administration-the "brain" and "center" of an enterprise;
1, enterprise planning, decision-making, management, supervision and assessment
2, personnel employment and appointment and related personnel management
3, public relations and corporate image promotion, related social activities operation mode.
Second, the sales layer-the "leader" of the enterprise, whose main responsibilities are:
1, product sales-the driving force of enterprise survival and capital circulation
2, market development and new product promotion-the driving force of enterprise development.
3. Intelligence gathering-provide it to the technical department for processing. It is the main channel for enterprise information collection and the main basis for leadership decision-making.
4, image promotion-cooperate with the administrative department, promote and establish a good image of enterprises, and gradually establish the brand effect, leading the benign development of enterprises.
5. Customer service-cooperate with the production department and the technical department to provide after-sales service and information feedback to maintain the good image of the enterprise.
Third, the production layer-the "core" of the enterprise:
1, equipment procurement, use and management
2, raw material procurement, use and management
3. Production organization and management
4, production personnel management and assessment
5, production cost management, assessment
6. Warehouse management
Fourth, the technology layer-the "engine" of the enterprise:
1, providing technical support and guarantee for production.
2. Provide technical support and guarantee for sales.
3, intelligence collection, analysis, processing and analysis
4. Technological innovation and new product development
5. Quality control of production process and products.
6, personnel technical training
V. Fund management-the "lubricant" of enterprises;
1, daily financial work
2, the use of funds management, supervision, guidance, evaluation and early warning.
3. Financing and attracting investment
4. Accounting and evaluation of production and operation costs
The business model of an enterprise explains how to write two business models.
Business model is the general name of certain ways and means adopted by enterprises to realize the value orientation confirmed by enterprises according to their business purposes. Including the business scope stipulated by the enterprise to realize the value orientation, the position of the enterprise in the industrial chain, and the ways and methods to realize the value under this orientation.
As can be seen from the definition, the connotation of business model includes three aspects: one is to determine what kind of value the enterprise realizes, that is, its position in the industrial chain; Second, the business scope of the enterprise; The third is how to realize the value of the enterprise and what means to take.
Classification of business models
According to the position in the industrial chain, the business scope of the enterprise and the way to realize the enterprise value, different business models can be distinguished. Here, we classify and summarize the business model from three dimensions contained in its connotation.
According to the position of the enterprise in the industrial chain
The position of industrial chain can be divided into the following parts: design activities, marketing activities and production activities.
And other auxiliary activities, the most important of which is the information service department.
According to the location choice of industrial chain, we can get eight different combinations, namely, sales, production (OEM) (spindle), design, sales+design (dumbbell), production+sales, design+production, design+production+sales (all-round) and information service. The following are several main types of business structure diagrams.
1, production OEM (spindle) business model
The characteristic of this kind of business model enterprises is that enterprises, as suppliers of enterprises in the middle and lower reaches of the industrial chain, generally process products according to customers' orders. In the market, sales are carried out with the signboards of other companies. Enterprises are only responsible for the production of one or more products or parts in a certain industry, but most of them involve product sales and product design.
For enterprises that choose this business model, they are required to have strong manufacturing capabilities and have considerable competitive advantages compared with enterprises at this node in the industrial chain. Two of them are the most important: one is quality and the other is cost. Other factors to be considered include delivery time, manufacturing flexibility and so on.
2, design+sales (dumbbell) business model
This business model is just the opposite of the production OEM business model. Enterprises do not participate in any business in the production field, but are only responsible for design and sales. Enterprises design products and services that customers need in the market, and then look for corresponding production OEM. It requires enterprises to have strong design and sales capabilities and well-known brands. This kind of enterprise is closely related to the market, sensitive to market trends and customer needs, and is the fastest responding enterprise to the market. There are many enterprises of this type, such as Dell and Nike.
3. Business model of production+sales
Production enterprises that adopt this business model are the most common, and enterprises involve business processes.
The latter two parts: production and sales. For product design, for some reason, the enterprise did not involve it. At this node, the competition among enterprises is fierce.
The biggest feature of such enterprises is imitation, which is very sensitive to the behavior of leaders in the industry. Once market leaders launch new products, such enterprises will immediately imitate them and carry out reforms and improvements. Therefore, this kind of business model requires enterprises to have good manufacturing flexibility and be able to adapt to product changes.
4. Business model of design+production+sales
This is a business model involving many nodes in the industrial chain. Enterprises adopting this business model are characterized by their ability to develop new products. According to the market demand, the enterprise develops the products needed by its own market and transforms the previous products at the same time; In the manufacturing industry, enterprises have certain manufacturing capabilities.
The flexibility of manufacturing equipment is good, and the developed new products can be produced by using existing equipment or have enough funds to build new production lines. Establish your own customer base for your products through your own marketing system.
5. Types of information services
Information service enterprises are usually consulting companies. This type of enterprise or company does not
It involves all activities of manufacturing industry, but it is closely related to manufacturing industry to a great extent.
How to provide information service and decision-making consultation for enterprises, how to help enterprises carry out management reform and software implementation, and how to help enterprises train and educate employees are the main contents of their services.
Most of these companies and enterprises that only focus on sales are called dealers or distributors or agents. For such enterprises that only focus on design, they are generally scientific research units or institutions specializing in creative work.
According to the business scope of the enterprise
The determination of business scope is also the determination of products and services, starting with the value that products or services bring to enterprises and the influence of new products and services on existing products and services. According to the business scope, it can be divided into single business model and diversified business model.
Single business model
Single operation, also known as specialized operation, means that an enterprise only designs, produces or sells in one product field, and its business scope is relatively single. The advantage of this business model is that the market scope faced by enterprises is relatively limited, and it can
Enough to concentrate the resources of enterprises to compete; The risk is that many competitors may realize the effectiveness of the single-minded business strategy and imitate this model.
The business model of an enterprise explains how to write the business model of an investment company.
In the 1990s, after the opening of Chinese mainland stock market, all media had special editions of the stock market, and TV stations also had special programs. A group of stock critics are active in TV stations and securities halls. The role of stock reviewers is similar to that of lectures given by investment management companies.
Investment management companies need good packaging to be recognized by individual customers or related corporate customers. It is an effective way to promote and develop the market to establish wealth research institutes and other organizations in cooperation with universities or national research institutions. The research results of the institute have increased the research content of investment companies and have high credibility to customers.
Then, can the wealth research institutes established by investment management companies in cooperation with universities or research institutions face the market? No, institutions like research institutes have a good background as investment management companies, but in terms of market orientation, they are not as easy to be accepted by customers as companies. What's your name? This is a signboard, and the name has defined what this organization does.
The name of the research institute has indicated that it is research-oriented, while the investment management company is customer-oriented, so customers will look for the company instead of the research institute if necessary. From this point of view, if the purpose of the wealth research institute established by investment management companies in cooperation with universities or national research institutions is to operate, it may not be able to achieve this goal.
What's more, it is difficult for universities to face the market, and it is even more difficult for research institutes established by universities and companies to face the market. This is natural.
Can investment management companies and wealth research institutes established by universities or national research institutions make money by organizing entrepreneurs' forums, editing direct selling magazines, and selling research reports? As mentioned earlier, if you do business transactions, customers will not go to research institutes, but to related companies. In other words, because the institute has no customers, it is impossible to make money by organizing entrepreneurs' forums and magazines. In addition, it is very difficult to accept the advertisements of direct-selling magazines.
In other words, it is natural for universities and investment companies to cooperate to set up new professional research institutes, which is divorced from reality. After its establishment, it was difficult to open the market, and finally it aborted, wasting time and unnecessary investment.
Investment company's bill making plan
There are many principles and rules in the plan of doing foreign exchange business, but if it comes down to the simplest elements, it is nothing more than working out a starting point for entering and leaving any transaction, regardless of whether the transaction is profitable in the end. Once this starting point is determined, the change of price level can be attributed to rising, falling or maintaining the original state. A trading plan must make a blueprint for entering the actual trading market. Once the price level changes in any of the above three ways, traders can make a decision to buy or sell according to the plan.
Although many key factors need to be considered when making a plan, the core issue is always under what circumstances to withdraw from the entered transaction. This actually includes three exit plans. First, there must be a plan to accept the loss, and once the transaction fails, we must calmly withdraw. Second, there must be a plan to accept profits. Once the profit target is reached, you can return home satisfied. Third, there must be a plan to enable traders to quit trading when they find that the market price will not change significantly for quite some time.
The most effective procedure for withdrawing from loss trading is to issue a "stop loss order". Of course, the premise of this is that traders clearly know how much losses they are willing to bear. If he has set an acceptable loss level before entering the transaction, then the only thing he can do is to issue a "stop loss order" once the market price reaches the preset point.
For a successful transaction, how to give instructions in the transaction is not as easy as making a plan to deal with a failed transaction. There are many possibilities here.
If a trader has set a profit target before entering the transaction, it is obvious that once this target is reached, he will immediately issue a "limit order" and withdraw from the transaction. Another possibility is that traders keep profits rising until there are signs that some price changes are turning to losses. In this case, the exit plan can be set as: "sell at the stop loss point, or sell when the index reaches the sell signal;" Which case comes first, act according to which method. "
No matter which profit scheme is adopted, it is very important for traders to realize that the ultimate goal of trading is to accept profits. Unless he decides to try his luck again, he should always remember the clear line that he should accept when he is ready. Many successful traders know that money is easy to earn and difficult to protect. Traders who leave their profit plans behind will eventually realize a painful fact: "trees can't grow in the sky."