In 20 18, the new asset management regulations were announced for trial, and the prelude to the "big asset management era" was opened. The asset management industry has entered a new stage of standardized development, and financial subsidiaries have gradually become the main force in the banking financial market.
Yin Su's financial management was born under this background. On August 28th, 2020, Yin Su Wealth Management Co., Ltd. officially opened with a registered capital of 2 billion yuan. As a wholly-owned subsidiary of Jiangsu Bank, one of the national 19 systemically important banks, its asset management scale has always been the first in city commercial banks. According to the author's inspection, up to now, Jiangsu Bank's wealth management business has ranked first in the comprehensive wealth management ability of Puyi Standard City Commercial Bank for six consecutive years.
Then, under the increasingly fierce competition in the "big asset management" industry, how did Yin Su's wealth management achieve such impressive results? This article will explain the mystery in detail.
Relying on the rapid development of the parent bank.
Relying on the parent bank, increasing and multiplying the original core competitiveness is the first secret of Yin Su's financial success.
The predecessor of Yin Su Wealth Management is Jiangsu Bank Investment Banking and Asset Management Headquarters. Jiangsu Bank is rooted in the Yangtze River Delta, the most economically developed and dynamic region in China, expanding the Pearl River Delta and the Bohai Rim region, and achieving rapid and steady growth. Its wealth management business has always been in the forefront of city commercial banks.
Xia Ping, Party Secretary and Chairman of Jiangsu Bank, once said that the establishment of wealth management of Jiangsu Bank will have a positive and far-reaching impact on Jiangsu Bank to better practice inclusive finance, meet the growing diversified financial needs of the people, and more strongly support the construction of a "rich, strong and beautiful" new Jiangsu. It is reported that in recent years, the average annual growth rate of wealth management business income of Jiangsu Bank has exceeded 60%, which has provided a strong impetus for the growth of intermediary business income of Jiangsu Bank.
Based on the resource advantages, customer advantages and strategic positioning with a high starting point accumulated in the past decade, Jiangsu Bank has provided strong support for the financial management of Jiangsu Bank, helping it quickly find its own development position in providing first-class asset management services to customers. For example, in terms of channel construction, since its establishment, Yin Su Wealth Management has vigorously expanded its sales organizations outside the bank on the basis of the main channel of the parent bank. By the end of 20021,44 off-balance-sheet sales organizations had been signed, initially forming an efficient and diversified sales channel network supplemented by parent-child and peer-to-peer sales channels.
From a high starting point, wealth management in Yin Su broke out at the beginning of its establishment. In the first full business year, the wealth management subsidiaries of city commercial banks firmly held the top spot, and the growth rate of wealth management scale exceeded the industry average.
Take the lead in realizing net worth transformation and creating an advantageous product system.
In the process of promoting the transformation of net worth in an all-round way, the competition of asset management products is the embodiment of enterprise's asset management ability. With Pratt &; As a mirror, Amp Whitney finds out the pain points of customers' financial management and the differentiated competitive advantages of products around the demand, which is the second secret of Yin Su's financial management.
In order to comply with the regulatory guidance of the asset management industry, Yin Su Wealth Management has made every effort to promote the transformation of net worth. By the end of September, 20021year, the net worth rate of its products had reached 100%, which means that Yin Su Finance achieved its goal three months ahead of schedule and became one of the first financial subsidiaries in the industry to realize the net worth transformation.
In this process, Yin Su Finance always adheres to the customer-centered, and adheres to the "absolute income" orientation according to the needs of different customers, perfecting the pedigree of the "source" series of wealth management products, covering cash,
Whether a bank's wealth management subsidiary has excellent investment and research ability is a key factor for it to stand out in the turbulent market, and it is also an indispensable core competitiveness in the transformation and development of asset management industry. For a long time, the construction and promotion of investment and research ability is the core key for Yin Su financial management to conform to the development trend of asset management industry and provide investors with quality services, and it is also the third secret of Yin Su financial management.
Focusing on the improvement of investment and research capabilities, Yin Su Finance focuses on key issues, vigorously introduces talents, and conducts in-depth cooperation with leading experts and excellent research institutions in the industry; On the basis of giving full play to the traditional advantages of fixed income investment, we will independently innovate a series of investment strategies, develop diversified investment and financing products, and strive to improve our ability to serve listed companies.
For example, the intelligent Alpha stock investment strategy developed by Yin Su Wealth Management takes "stable income acquisition" as the core, and builds a highly adaptable combination of "multi-industry, multi-track and multi-style", which has both absolute income risk control and excess income ability, and directionally supports key industries such as consumption upgrading, medical care, information technology, high-end manufacturing and new energy.
In addition, Yin Su Wealth Management actively promotes a variety of innovative tools in the capital market, vigorously supports green double carbon, specialization and innovation, and serves the real economy. For example, successfully issued the first MOM multi-strategy equity investment and wealth management product in the whole market; Support dozens of listed companies to further enhance their ability to serve the capital market through investment tools such as fixed income, convertible bonds and exchangeable bonds; Actively participate in all kinds of innovative trading varieties, trading tools and trading models, explore trading opportunities from multiple angles, and continuously enhance trading capabilities.
Through the excavation, development and iteration of various investment strategies, as well as the reasonable combination and allocation of large-scale assets, Yin Su Wealth Management provides effective support for controlling product withdrawal and realizing investment income.
Strengthen scientific and technological empowerment and strictly abide by risk control compliance.
At present, financial technology plays an increasingly important role in the digital transformation of the banking industry. Especially for financial subsidiaries, their investment and research, product research and development, customer marketing, risk management, compliance management and other aspects all need strong IT systems and data processing capabilities. In the future, the intelligent investment and research system based on financial technology will be the competitive highland of asset management business.
In this regard, Yin Su Wealth Management inherited the excellent big data gene of Jiangsu Bank. Through the use of cloud computing, big data and other technologies, we spare no effort to put digital capacity building at the core of development, strengthen intelligent risk control, and promote business process optimization and continuous improvement of data usage capabilities. It can be said,
This is the fourth secret that makes it stand out.
To this end, Yin Su Wealth Management has built a comprehensive asset management platform, which effectively supports the online management of asset management business throughout its life cycle; Continue to promote the construction of income monitoring system for wealth management products; Strengthen the integration, analysis and application of data to provide data support for product portfolio management and investment decision-making; The investment transaction management system was launched, which realized the straight-through processing before, during and after the transaction, and became the first financial management subsidiary of a city commercial bank directly connected with China Foreign Exchange Trading Center and the second bank financial management subsidiary in the whole market.
Especially in terms of risk management and compliance, Yin Su Wealth Management adheres to the concept of active risk management, helps risk control and compliance with financial technology, continuously builds and optimizes the risk management system, and promotes online classification function, impairment pricing and new valuation accounting system; Establish a risk management system composed of front, middle and back offices, and build a sound risk control system and decision-making process.
Through the above means, Yin Su Finance has established a scientific and technological infrastructure supporting precision marketing, intelligent investment and research, and intelligent risk control. , realizing the optimization of product system and the improvement of customer experience; Relying on digital transaction supervision and intelligent risk control means, we will realize comprehensive and systematic risk management and protect investors' "money bags".
Adhere to "Finance for the People" and Practice Social Responsibility
Since its establishment, Yin Su Finance has always paid attention to the guidance of Party building, adhered to the initial intention of "finance for the people", actively created public welfare, green and other characteristic wealth management products, and adopted various measures to fulfill corporate social responsibility.
On the one hand, Yin Su Wealth Management actively participates in public welfare undertakings, taking the lead in the industry to issue innovative "public wealth management" products, and donating part of the product management fees as donations for the education projects of foster children. In the future, it will establish a long-term mechanism of assistance with more charitable organizations to unite and help each other.
On the other hand, Yin Su Finance implements the investment concept of sustainable development, practices green financial investment, creates "green financial management" products, and focuses on investing in environmental protection industries such as energy conservation and environmental protection, clean production and clean energy, helping to build a beautiful China national strategy and vigorously supporting green economy and finance.
In addition, Yin Su Wealth Management closely followed the national policy orientation, vigorously promoted the integration of indirect financing and direct financing, increased investment in research and development of new investment tools such as public offering REITs, built the investment and financing service capacity of listed companies in their whole life cycle, comprehensively applied various investment tools, and continuously increased support for small and micro enterprises, green carbon dioxide, rural revitalization and professional innovation, thus improving service quality.
For example, Yin Su Finance invested in a company's asset-backed notes, indirectly helped small and micro enterprises to raise funds, and supported 66 loans involving 64 lessees, all of which were small and micro enterprises. The average principal balance of a single loan is16,220,900 yuan, which effectively guarantees the continuous financing of small and micro enterprises.
Help * * * prosperity, let beauty exceed expectations.
In 20021year, "* * * with prosperity" was selected as one of the top ten hot words of the year, which encouraged the excellent bank wealth management subsidiaries represented by Yin Su Wealth Management to shoulder the financial responsibility of "helping * * with prosperity".
Stepping into the "new era of asset management", pressure and opportunities coexist. Breaking a cocoon into a butterfly requires greater courage and perseverance. Judging from the origin and initial intention of financial support for the real economy, any asset management company that wants to stand out in the increasingly fierce industry competition in the future must forge ahead courageously on the new track of high-quality development of service economy, new track of upgrading residents' wealth demand, new track of high-level financial opening up and new track of green development.
On the new track, Yin Su Finance occupies a leading position by virtue of its core competitiveness. I hope that in the future, under the goal of "Prosperity with Prosperity", we will actively seize the huge wealth management opportunities and see more excellent asset management companies bring surprises to the market!
This article comes from the financial sector.
Related Q&A: How about Jiangsu Bank and Yin Su Finance? The interest rate of Jiangsu Bank's wealth management is higher than that of the four major banks, and new users will be higher for the first time.
Related Q&A: Is it safe for Suzhou Bank to do financial management? Soviet bank? There seems to be no such bank. The subject may want to ask Suzhou Bank. Whether it is safe to buy bank financing depends on the specific investment product specifications or agreements, and the following aspects should be clearly understood:
1. Is it a wealth management product issued by Yin Su Bank itself?
Banks can sell their own wealth management products on a commission basis, or they can sell the wealth management products of other institutions on a commission basis. It is necessary to identify which one! The bank's own products have a high safety factor, and the risk of selling products from other institutions will increase.
2. Look at the risk coefficient of the product
The financial products of the banking department will indicate the risk coefficient: low risk, medium-low risk, medium-high risk and high risk.
When buying wealth management products for the first time, banks need to make a risk assessment and make a judgment on your risk preference, and then don't choose products with higher risk than your assessment level when buying wealth management products.
3. Look at product input
Formal bank wealth management product manuals will specify the investment of products, and the investment of high-risk products is more complicated, which is normal for most people to understand. Just remember some low-risk investments and high-risk investments.
Low-risk investment: interbank deposits, agreement deposits, national debt and local debt.
High-risk investment: stocks, stock indexes, futures, precious metals, specific industries and specific commodities.
Low-risk investment and financial management has low yield, but it is safe. The financial yield of high-risk investment may be high, but usually the principal and interest cannot be guaranteed. From the perspective of safety, it is best not to buy it.
In addition, it should be pointed out that if the products with the words "insurance", "trust" and "fund" are not bank wealth management products, the risks are great. For the sake of safety, don't buy them! Remember!
4. Look at the product deadline
The term of products managed by banks is generally within one year, and the longer the term, the higher the yield. Sometimes at the end of the quarter, some short-term products with higher interest rates will be issued, usually for one month or three months, and the yield of one-year products will basically not fluctuate too much.
Products with a term of more than one year need attention, and it is probably not the banking system! Especially for products of five or ten years, basically insurance has not run!
5. Look at the handling channels
As long as it is a formal product, it should be handled in the formal channels of banks, including bank counters, self-service terminals, online banking, mobile banking and so on. May not be transferred to individuals or companies. Transfer is basically a scam! ! !
6. Don't trust high-interest deposits promised by individuals!
Some bank "leaders" (true and false) verbally promised to transfer deposits to other people's names to enjoy high interest rates. Never believe it! ! ! No matter what financial products you buy, please put them in your own name! ! ! If the money is not in your own name, it doesn't matter whether the bank is safe or not, because you are not safe anymore.
The above six points are the basic points of purchasing bank financing, and I hope to help the subject.