1. Location: IMAX cinemas located in downtown areas are usually more expensive than those located in suburbs or remote areas, because the rent and labor costs in downtown areas are higher.
2. Size of the venue: Large cinemas with more advanced equipment may be priced higher because of their higher operating costs.
3. Facilities and equipment: cinemas with high technical level, such as IMAX laser projection and Dolby panoramic sound, may have higher fares.
4. Brand premium: cinemas with well-known brands often have higher brand premium, so their tickets are also more expensive.
Therefore, different IMAX theaters may formulate different price strategies according to the above factors.