1. Enterprises should choose exhibitions according to their own marketing and export objectives. Generally speaking, it is better to participate in professional large-scale influential exhibitions than comprehensive expositions. 2. Due to the increasing specialization of modern professional exhibitions, the exhibits exhibited by enterprises should be consistent with the theme of the exhibition. 3. Exhibitors should have business personnel who know foreign languages to facilitate negotiation. 4. Samples, samples, manifests and publicity materials should be prepared. If possible, please ask the target customers to visit their booths before the exhibition, so as to achieve better exhibition effect. Because it involves the export of exhibits, foreign exchange and other issues, general enterprises must be organized by the organizers with exhibition rights approved by the state to participate in overseas exhibitions. There are 200 such organizers in China, including local economic and trade commissions, large foreign trade and industry companies and large chambers of commerce under the CCPIT system. Only enterprises with import and export rights can participate in overseas exhibitions. As an important form of international business activities, domestic enterprises participating in exhibitions held abroad undoubtedly have the following advantages: 1, expanding business contacts, broadening horizons, inspiring ideas 2, shopping around to find the best suppliers and partners; 3. Facing customers directly, it is convenient to seek customers and business opportunities and explore the international market; 4. You can place an order directly. It avoids the intermediate link between overseas customers and the market, with the lowest cost and the highest timeliness. At present, some hot spots have formed for China enterprises to participate in exhibitions abroad, such as Frankfurt Spring and Autumn Consumer Goods Expo, Cologne Hardware Exhibition, Milan Malcef Exhibition, Chicago Hardware Exhibition and Dubai Spring and Autumn International Expo. The trade effect is already obvious, among which mechanical and electronic exhibitions account for the highest proportion. Among the 60 countries where China enterprises participated in exhibitions abroad last year, Germany ranked first among the countries that participated in the exhibitions abroad with 73 projects. Europe, North America and Japan are the traditional markets for China's economic and trade exhibitions abroad, and they are also exploring markets in Asia, Africa, Latin America, Eastern Europe and the Commonwealth of Independent States. You need to entrust a company with the right to operate foreign trade, let them be your agents, and arrange the exhibition and export business for you. In addition, you can also go through the China Council for the Promotion of International Trade, which is headquartered in Beijing and has branches in all provinces of China. The China Council for the Promotion of International Trade has a special exhibition department abroad, which is responsible for organizing the products of domestic manufacturers to go abroad to participate in international commodity exhibitions or organizing special exhibitions of China products abroad.