The following points should be noted before the exhibition: once you decide to participate in an exhibition, you need to start preparing as soon as possible. The following are our suggestions. Exhibitors may wish to start from these aspects: 1) Exhibit selection: Exhibits are the most important factor for exhibitors to directly impress visitors. According to incomplete statistics, the attraction of exhibits can account for 39% of the memory factors of visiting here, so special attention should be paid. Three principles of sample selection: a) pertinence, b) representativeness; C) uniqueness. Targeted-it means that the exhibits should conform to the purpose, policy, nature and content of the exhibition. Representativeness-Exhibits should reflect exhibitors' high technology, production capacity and industry characteristics. Uniqueness means that the exhibits should have their own uniqueness, so that they can be clearly distinguished from other similar products. 2) Display method: In most cases, the exhibits themselves can't explain all their performances, and all their features need to be explained, emphasized and rendered with the help of other materials or equipment. It is necessary to consider allowing visitors to actively participate in the site and prepare some small package samples for free distribution. These are all to arouse the interest of visitors and increase the desire of merchants to buy. 3) Booth design: On the surface, the task of booth design should focus on aesthetics, but in fact, it is not that simple. The most important thing is that the booth should fully reflect the image of exhibitors and attract the attention of visitors. Therefore, it should be noted that the design of the booth should be coordinated with the overall trade atmosphere; B) The booth is designed to set off the exhibits, and it is not allowed to pretend to be the owner; C) The public image of exhibitors should be considered in the booth design, and it should not be too unconventional; D) When designing the booth, don't neglect the basic functions such as showing, talking, consulting and resting. 4) Staffing: It is the key to the success of the exhibition. The staffing of the booth can be considered from four aspects: a) according to the nature of the exhibition, choose the appropriate type or relevant department personnel; B) Determine the number of personnel according to the workload; C) Pay attention to the basic quality of personnel; D) Strengthen professional knowledge training and understanding of product performance, such as professional knowledge, product performance and demonstration methods. Booth personnel should respond flexibly according to the characteristics of the participating goods. If mass consumer goods should focus on establishing brand image and forming affinity among consumers; If it is a new product, it is necessary to vigorously publicize its differences; If the product is original, its technological breakthrough should be emphasized. 5. Customer invitation. If the exhibition can be full of customers, of course, it is welcome, and sometimes it is inevitable that there are few doors. This requires exhibitors to passively wait for customers and consciously invite customers. We can invite and attract customers through direct door-to-door visits, advertising through the media, on-site publicity and distribution of materials. In short, we should plan ahead and do a good job in the front table: the statistical factors of visitors' memory-the attraction of exhibits 39% operation demonstration 25% booth design/KOOC-0/4% performance of booth personnel/KOOC-0/0% information dissemination 8% exhibitors' reputation 4. -The following are the professional experiences accumulated by foreign exhibitors for reference only: Planning schedule: (1)1before February1. From the exhibition scale, time, place, professional level, target market and so on. The annual exhibition plan is selected on the basis of comprehensive expert opinions; 2. Contact the exhibition organizer or agency to obtain preliminary information; 3. Select the site; Generally speaking, it is difficult to get the best position when attending an international exhibition for the first time. 4. Understand the payment form, consider the exchange rate fluctuation, decide the financial plan (2) 1 9 months ago, design the display structure; 2. Obtain the design approval of the exhibition management company; 3. Select and prepare the products to be exhibited; 4. Contact foreign potential customers and existing customers; 5. Making exhibition brochures; (3) 6 months ago, 1, advertising or mail promotion activities; 2. Determine the travel plan; 3. Prepaid exhibition venue and other service fees; 4. Review the company's exhibition brochures, leaflets, press releases, etc. , and prepare the necessary translation; 5. Arrange translation during the exhibition; 6. Order advertising promotions from service contractors and exhibition organizers; (4) 3 months ago, 1, continued to track product promotion activities; 2. Finalize the participating samples, prepare a large number of samples representing the quality and characteristics of the company's products, affix the company label, and give them to customers who require samples; 3. Make a final decision on the structural design of the booth; 4. Plan the visitor response handler; 5. Training exhibitors; 6. Arrange interviews during the exhibition; 7. Arrange the reception inside and outside the exhibition site; 8. purchase foreign exchange; (5) Four days ago, 1, put more copies of shipping documents, exhibition brochures and leaflets in the briefcase; 2. fly to the destination; (6) Arrived at 1 three days ago and checked into the hotel; 2. Check exhibition halls and venues; 3. Consult the forwarder to confirm the arrival of all delivered goods; 4. Instruct the transport contractor to transport the goods to the meeting place; 5. Contact all field service contractors to ensure that they are ready; 6. Contact the representative of the exhibition organization and inform the communication method; 7. Visit local customers; (7) Two days before 1, confirm all deliveries; 2. Check the availability and function of the ordered equipment and all supplies; 3. Arrange the booth; 4. Make a final decision on all activities; (8) 1 the day before, make the biggest inspection of the booth structure, equipment and supplies; 2. Send the promotional items to the direct distribution center; 3. Make a final briefing with the company's exhibitors and translators before the exhibition; (9) During the exhibition, 1, arrive at the venue as soon as possible; 2. Send the press release to the Press Exchange Office on the first day of the exhibition; 3. Make an appointment for next year's venue as soon as possible after field observation; 4. Record the situation and requirements of each visiting customer in detail, and don't rely on memory afterwards; 5. Don't promise uncertain product demand on the spot, give it back to the headquarters in time and make a reasonable reply. Once the commitment is made, it must be completed on time according to the quality, in order to gain the confidence of customer cooperation; 6, daily briefing with employees; 7. Feed back potential business opportunities and customer information to the company every day for immediate processing and reply; (10) 1 supervise the dismantling of the booth after the exhibition; 2. Dealing with business opportunities; 3. Send a thank-you card; The following points should be paid attention to in the exhibition: 0 1, it is suggested to distribute business cards, brochures and CDs at the exhibition site and take photos with foreigners; 02. Print a practical, large and sturdy handbag, which is convenient for exhibitors to store a large number of collected materials more conveniently, and at the same time better publicize the company, brand and business of this enterprise; Free gifts (craft fans, chess, calligraphy and painting, balloons, etc.). ) are distributed at the entrance and exit of the exhibition hall or next to the bathroom; 04. Invite vocal performers or image endorsement idol stars to help out on the spot; 05, set up some chic fashion wardrobes and chic photoelectric fiber trees on the booth, and set up a company or brand LOGO next to it to attract more people to take pictures next to it, and at the same time publicize the corporate brand well; Don't ignore the media. Many exhibitors tend to ignore the existence of online and offline media. Smart bosses will know that the media will do many things for you. Sometimes you can get good advertising results without even spending a penny, such as letting the media take photos at the booth, and then you can promote your company, brand and business well, which will help the media to provide information sources and find a more cost-effective one for yourself. 07. Play the beautiful and handsome card. If you are not handsome, at least people will feel that those people in your booth are young and energetic or have a professional grasp of this industry; 08, keep a good and correct attitude. Imagine that it is difficult for a curator with poor mental state to attract visitors to consult and pay more attention to the booth. No matter how beautiful and big the booth layout is, without good humanistic service and care, it will only be a slight difference, and everything before will be in vain; At the same time, it will also bring responsible influence to your companies, brands and businesses through exhibitions like yours; Smile, patience, insight and enough confidence; 09. Brand is more important than order. Don't think that your business will be all right after attending the exhibition. Buyers have collected a large number of supplier business cards and promotional materials, and suppliers have also collected a large number of supplier business cards. It is unlikely that you will get too many orders through the exhibition. Therefore, we should put brand promotion in a higher position. Imagine: When did well-known brands such as OSRAM, Philips, Cooper Lighting and Huayi worry too much about their product sales? At 10, many exhibition passes are hung around users' necks with lanyards. Some exhibitors skillfully made a fuss about this point, making lanyards with their own company logos and name, and distributing them to visitors free of charge at the scene. Because these lanyards are usually beautifully made, most tourists are happy to change them into their own admission cards after they get them. Visitors walk around the venue wearing these striking lanyards, which means that many mobile billboards are promoting the company for free; 1 1, more thoughtful exhibitors make some brochures to introduce local transportation, tourism, accommodation, customs and so on, and distribute them to visitors free of charge. Because quite a few visitors come from afar, they really want to walk around the local area after the exhibition. These brochures are very popular because they can provide a lot of help, which indirectly makes tourists feel good about the companies that print and distribute these brochures. 12, the most common way is to prepare some gifts that can be split in two, and send one of them to the buyers you want to invite by invitation before the exhibition, so that they must come to your booth to make up a complete gift. Facts have proved that this method can effectively improve the exhibitors' visit rate to a certain booth. Before the exhibition, an American company made a large number of paper bags with its own company name for holding popcorn, and sent them to the company's new and old customers together with the invitation letter in advance, saying that with this invitation letter, you can enter the venue for free, and you can collect popcorn for free at the company booth with paper bags. This method makes the company become the booth with the largest number of visitors in that exhibition, thus effectively improving the company's popularity; At 13, visitors are four times more likely to visit exhibitors who have sent invitations before the exhibition than to visit booths of other companies, which shows that it is very effective to make publicity before the exhibition; 14. The professional exhibition management company believes that exhibitors should publish an advertising report in professional magazines at least three months before the exhibition, and then send a copy of the report to existing and potential customers, with information to remind customers that the product will be exhibited at the exhibition, and also attach an exhibition VIP card provided by the exhibition organizer with the name and booth number of the participating company. At the same time, more and more exhibitions and their hosting partners now provide links to exhibitors' websites, so that exhibitors can improve the visibility of their companies and websites or conduct pre-arranged business negotiations during the exhibition. Exhibitors can also publish pictures or themes of exhibition products or even more detailed product information on the website to improve the recognition of the exhibition site; 15, before China's entry into WTO, many enterprises generally exported only through professional foreign trade companies. After China's entry into WTO, tariffs have been reduced, and foreign markets have been opened to China. It has gradually become a climate for enterprises to go abroad to promote their products.